5 Considerations that can make your Mobile App Stand Out
According to Business Insider, the total global consumer spend in apps is expected to reach more than $139 billion, and global app downloads are expected to exceed 128 billion, by 2021. For all the mobile app developers, the expanding app ecosystem is a welcome news. However, the market is getting crowded at the same time. Capturing the pieces of the emerging market is a tricky affair unless you have an effective marketing plan. A dynamically robust and flexible strategy that can be adjusted according to the ever-changing consumer trends and preferences is a must. However, it is not enough. There are certainly other factors that need consideration in order to make your mobile app stand out, regardless of the platform and app store. Listed below are some of the considerations that every developer, as well as the marketer, needs to keep in mind before launching their app. Check them out.
Engage your customer
Most of the mobile app user are Millennial and they easily get bored of it. So, keeping them engaged with your app is the need of the hour. Build an app with real time chat environment that can keep them hooked to your you app. The Magento Android App Builder is one such tool that can help you synchronize your Magento store with our Magento mobile app. The app should have a push-button notification that can keep the customers informed about the product and services. Compel the user to use the app without annoying them. As most of the apps are uninstalled if not used for long. Engage with your customers and get things directly to the fingertips of your customer base.
Simplify navigation within the app
There are a number of platforms for launching your platform. Do not limit the usability of the application for any particular platform. A successful app should be compatible with multiple stores and operating system. Along with this, simplify the navigation with the app. Too many arrows and navigation messages can annoy the user. So, cut short these signs. The process should be self-explanatory. The navigation tab at the top that highlights the gradual progression is the best way to guide the users.
App store optimization
ASO is the next big thing after SEO. Earlier, the apps were promoted on the search engine and the users were pitched with the call-to-action buttons such as 'Install', 'Download Now'. However, in order to improve the visibility of the application store optimization is a must. Enhance the position of your app in the store in ways analogous to how SEO experts help websites drive traffic through search engines. Use the app name, keywords, ratings and reviews to optimize the position. Screen shots, user manuals and videos posted on varied platforms can help drive more traffic.
Spread word-of-mouth
The user downloaded the app and have even started using it. The work is not complete here. You need to bring in more volume to your already existing customer base. The best marketing tool in the case
of mobile apps. Let the potential customers notice it. Use the social media platforms such as Instagram, Facebook, Whatsapp and others. Use the “one click� rule for users to download your app immediately after seeing the offer in social media. Do not concentrate on text-based ads only. Use images and videos for app install ads.
Make it versatile The app should be used for adaptability. It should be able to allow integration, custom changes and add-ons at ease. Making the app multi-lingual is another added advantage that can take the usability to the next level. Apart from multiple payment gateways, it should support currency conversions. The app that occupies more storage or consumes a lot of battery won't last long in the handset of the user. So, make sure that your app is handy and versatile at the same time.
Conclusion The changing landscape of the online business ensures that a mobile app can definitely improve the chances of your business. Being a headliner at Google Play and other AppStore is no more a distant dream. You can now get with minimal effort. Use Magento Android App Builder on your store and seamlessly target your multi-platform customers. The app builder is easy to use and implement for your Magento store. And ensures you for grabbing maximum sales and customer engagement.