5 Personalized Touch that can Make your Mobile Application more Engaging Web stores are always in the constant search for the opportunities to promote their products better and get a better rate of conversion. In this process, they try various approaches and strategies. The customer is becoming more and more reluctant when it comes to the online purchase. Thus, it becomes the sole duty if the web store to provide various encouraging options to the customers to visit the store and make purchase. Moreover, the availability of multiple options for online shopping has compelled the web store owners to bring about certain modification to the old techniques. The use of Mobile app builder for Android and iOS can help the web stores to come out with an alternative way to access their store. One of the better step in this direction is by providing the mobile app for the web store. The popularity of the mobile phone in the last decade has brought a drastic changes in the field of networking. Almost 4 billion people have access to the mobile phones. When it comes to making an online purchase than the preference of the customer always includes easy access and convenient approach. The introduction of mobile apps has made it possible. The customers can easily access the web store from anywhere without having to give it a second thought. The development of mobile app is revolutionary step in the upliftment of the eCommerce but still the web stores owners can make the mobile a more appropriate place for the customers. The web stores has always an option to provide a personal touch to these apps as per the customers demand or as per their convenience. This encourages the customers to explore the app with more enthusiasm and at the same time get better insight of the products from the web store. The web store is likely to browsed better if the mobile app is able to engage better traffic. Let us discuss some of the personalized touch that the web store can provide to mobile app to make it more engaging.
1.Interactive theme layouts
The web stores can modify the mobile apps in order to match with the latest trend. The customers are able to connect themselves better with the app if it provides them with a better interactive platform. The selection of theme layout may be based on the coming season sales or holidays. It helps the web store to enhance their performance by connecting well to the customers. Meanwhile, the web store can also help the customers in relating with the products.
2.Better communication
Communication is one of the important aspect in order to make the customers feel secure and free about shopping. The mobile app must be designed in such a way that most of the time, there is a proper
communication channel between the customer and the web store. The customer may not feel left out of the products. The communication can be any form such as providing description of the products and maintaining a review and feedback page such that the customers are able to express their views on the products. It also helps the other customer to make a purchase on the products based on the review and experience of other customers.
3.Better media engagement
The mobile app must always push the customers towards the better engagement. One of the efforts in the desired direction is by providing a better media engagement. The mobile ap must be provided with video description of the products and as well as voice assistance to the customers in case they require any help. The involvement of media makes it more convincing and the approach is also highly appreciated by the customers.
4.Improved navigation
The navigation of the mobile app must be easy and at no point should the customer feel annoyed or confused by the misleading links. A better navigation may include easy login. The use of Social loginizer are a great relief and provides the customers to access the mobile app without having to register themselves on the web store. Another feature of easy navigation would be directed guides for better browsing. The mobile app must be provided with better check out option so that the customer may not feel annoyed during the checkout time.
5.Push Notifications
One of the best way to keep the customers updated about any recent changes or stock alert is by using the push notification features. Most of the
customers would like to get informed about the upcoming sales or products on the web store in an easy way. Thus, push notification enables the mobile apps to prove an effective way of improving the web traffic on the web store and at the same time the rate of conversions is also improved. The web store may use other techniques as well but the push notification is proven to be a better approach.
6.Keep rewarding
The main aim for any customer during online shopping is to make better purchase with minimum expenses. Thus, the web stores owners must use this approach and try to reward the customers making purchase using the mobile app. This will encourage the customers to keep visiting the web store and make purchase using the mobile app. The promotion of the products and the brands can be done by the web stores. They can run various sales and rewards on making a purchase in the selected category of the products. It will help the web stores to make better sales and at the same time the promotion of a brand using the mobile app will also be maintained.
OVER TO YOU The trend of using mobile apps for online shopping is at its peak. The web stores must provide additional features to the mobile apps in order to stand out in a crowd of multiple mobile apps. These features help in developing a better customer base and also making sure that the sales made by the web store is increasing at a constant rate. The development of mobile app can bring about a decent increase in traffic to the web store and increase in the number of effective conversion