7 Lessons you can Learn From eCommerce Giant Like Amazon In order to build an eCommerce site which meets the expectations of the users, the owners need a source of inspiration. The successful running of the giant eCommerce site such as amazon can prove to be of a lot help when considering the elements for a better online store. Amazon, which has proved to be the biggest eCommerce store of the 21 century and emerged out as US largest selling store has a lot to deliver to the other existing stores. From the earlier history of an online book seller to largest selling web store, Amazon has come a long way. The success of the store has been build up gradually while keeping in mind the customers preferences and at the same time innovating with the trend. All the factors sum up to and came in front of the world today as the Amazon eCommerce store as it stands today. The progress may be slow but the factors leading to it may provide other eCommerce stores to rise at rapid rate. In order to get a closer look upon the big success of the Amazon store we need to get a closer look upon the several factors that the store has worked on.
1. Personalization
In order to make sure that the customers get a brief introduction to the services offered by the web store, one of the basic need is personalization. The customer’s look upon the different features ensures whether they are willing to make a purchase or not. The level of simplicity provided by the Amazon eCommerce store proves the reason for its success. One of Amazon’s greatest successes is the way it has skillfully built personalized home pages which use past searches and interests to recommend a tailored
list of products. In this way the online stores can pass from being just a website to a store to enhance the customer’s shopping list.
2. Performance
With the introduction to a large platform, speed becomes an important issue. With the delay in the response of the website by 1 sec, conversion rate falls by a factor of 7%. This shows how important it is to optimize the store for better performance. The relationship between speed and customer retention must be understood by the eCommerce stores which helps them to gain better traffic. In other words with delayed response from the shopping sites the response of the customers is also delayed and the tendency to get conversions are relatively lowered.
3. Interaction
The level of transparency provided to the customers while making a purchase is one if the deciding factors for the success of the store. The simplicity and the navigation facility provided by Amazon is what pleases the customers. The process of making a purchase is followed smoothly with providing the buyers with every possible options and guiding them. The customers can look on the products, save them for future purchases, select the payment mode and choose delivery options. These factors play an important role to prove better relationship with the users.
4. Mobile friendliness
When the eCommerce store is touching heights that is not the limit. In order to remain at the top several approaches must also be imposed, following the trend and reaching out to the customers is another way of getting huge success. The mobile access to the web store is the latest and most followed trend. Thus, Amazon switched to being a mobile friendly store and provide both mobile optimized sites as well as apps so that customers never miss out an opportunity to connect with them. Actions and steps like this prove to be effective and helps in making the web store a better place. The mobile friendly eCommerce store is the currently most followed method to make purchase surpassing the desktop sites which were in trend a long ago. While a mobile app can improve your business chances, the mobile responsive websites can take it to new heights.
5. Purchase options
The availability of purchase options makes it easy for the customers to decide if they want to continue shopping from the store or not. Therefore, it becomes important to include various options that makes purchasing products fast and easy. One of the feature would be one page checkout. The feature takes into consideration about the value of the customer’s time. Thus, allowing them to make a purchase fast and easy, would be a better approach. The same is incorporated by Amazon stores, where the customer could fill in their details in a single page and get done with the process of shopping.
6. Product reviews
Consumers trust online reviews from validated sources. Think of reviews as a form of content marketing; they can describe the key selling points of a product in detail. Using the customers review on the product page can prove to be a lot helpful then thought. They provide the customers will real encounter of the other customers with the product and their experience. These type of information helps the buyers clear their thoughts on the usage of the products and whether they want to have it or not. Thus, encouraging reviews is the best way to boost the eCommerce customer engagement.
7. Customer handling
Every eCommerce store must understand one thing, “Customers are the highest priority and if they want to improve the standing of the web store they need to bend a little�. In order to make a stand in the market the online stores need to handle the customers properly. Like the Amazon policy, of simple and easy returns on the products. These type of tactics helps in delivering the customers trust on the web store and meanwhile ensures the sellers that they will return to the website in order to make any future
purchase. Therefore, social concern and care must be given on users request for the product handling.
OVER TO YOU It is quite a difficult task to grow as rapidly in order to meet the standards of giants like Amazon, but in order to make sure that the online store delivers the best possible services to the buyers, they can use following as the ground rule for establishing their stores.