Beware of making these 3 cart abandonment mistakes on your site!!!
Shopping Cart Abandonment is the most serious concern for eCommerce business and it is expected to increase gradually with the passage of time. It is not only threatening the sales but the problem has become so severe that the survival of numerous sites are at stake. Due to rising cart abandonments, sites are losing huge revenues on a regular basis. There can be multiple reasons, which may lead to cart abandonment like security concerns, high shipping costs, product unavailability or lack of proper customer assistance. According to the study from Baymard, “the average documented shopping cart abandonments rate is approx. 68%� You might be making an all-out effort to improve the conversion rates but still, the count of abandoned carts are not dropping in any way. What can be the possible reasons about the same? In this post, we have shared those 3 cart abandonment mistakes that keep you away from maximizing revenue and conversions on your store. 1.
Not sending cart abandonment emails regularly- Sending cart abandonment emails are a great way to acquire and recover abandoned carts for completing the left out purchase. Not sending abandonment cart recovery emails might take away 35% of revenue from your store. A simple and detailed email alert can prompt users to complete their pending purchases. If you are unable to find out a way to send reminder emails to your OpenCart customers, you need to take the help of Abandoned Cart extension for OpenCart stores that can simplify the task of sending reminder emails. A cart abandonment email is sent primarily to serve the
brand’s needs and if it is planned and written well, there are increased chances of recovering lost sales. 2.
Sending abandoned cart emails without inserting product images- Product images help buyers immediately recognize their pending product purchase. By attaching product images in cart recovery emails, you can persuade buyers to complete their pending orders on your eCommerce site. The presence of product images further helps buyers in making a quick customization in their shopping cart as they don’t have to search the required product on the site to perform the desired changes.
3.
Not recommending similar products to customers- Why not share some product recommendations to bring customers back to your store? Yes, it is one of the tried and tested formulae that can help in reducing shopping cart abandonments on an eCommerce site. By providing alternate product suggestions to customers, you will be able to see an effective rise in conversion rates, increase in average order size and number of items per order.
This type of product recommendation analyzes the products that were abandoned by the customers and displays top selling products for a category to grab instant customer attention. There are numerous eCommerce extensions that can help site owners in recommending the products for their targeted customers. Furthermore, suggesting other similar products to the customer enables the discovery of other products that may be more suitable for customers, thereby helping in recovering sales. Conclusion Reminder emails are a great way of getting shoppers back to your eCommerce site to ensure completion of their pending orders. Try not to perform the above mentioned mistakes on your eCommerce site for grabbing lost sales and conversions. If you make the right move now, you can be sure about a significant decrease in the rate of shopping cart abandonments on your eCommerce store.