Create the Perfect Customer Loyalty Program for eCommerce Store It is important for the online stores to keep rewarding their old customers based on the purchase they have made. If the visitor is a first time buyer from the store or may it be his hundredth purchase, it holds an importance for the store owners. It is seen that it is 25 times more costly to make a new customer than to retain an old customers. Holding strong relationship with the old customers can help the stores to reduce the marketing cost and make more money. Therefore, the customer loyalty programs holds an important place for the constant growth of the eCommerce store. The introduction of a customer royalty program van be done which rewards the paid buyers from the store in terms of various advantages. It will encourage them to make more purchase and will fill the customers with the enthusiasm of holding an importance in the store. The estimated return on the customer loyalty program has seen a 75% rate of return which shows that the shopping sites earn a better profit by launching such initiatives. The store can reduce their effort and money to make sale to users who are already familiar with the brand. In order to create a perfect loyalty program the eCommerce stores can use various methods. The idea is to provide the buyers with the return on their purchase and offer them with rewards so that they are encouraged to make a purchase from the site more often. There are various ways to do that, some of them are discussed below.
1. Elite buyer club
The web store can enroll their regular buyers into an elite cub where they get to enjoy an additional discount for their future purchases. As, a part of establishing better relationship the online stores can Email the customers regarding the sale that is ongoing in the store and the additional offers that they can avail apart from what other customers get to enjoy. This will make them feel that all the investment they made by making a purchase from the store has mad them to earn extra credits.
2. Loyalty card program
The usage of loyalty card is another great idea to influence the regular buyers to keep shopping from the store. The eCommerce sites can offer the buyers with a prime membership in return of an annual subscription where the customer earns better services from the store. The customers who are enrolled in this program gets better privileges than non-listed members. Programs like additional discounts, free shipping and product on demand can be made available for these members. The customers can avail these additional benefits from the store for a definite time interval. This boost the morale of the customers and pushes them to stick with your website.
3. Reward points with each purchase
The idea of providing the equal credit points with the purchase made by the buyers can be introduced by the eCommerce sites. The customers are provided with the points and once these points reach a several count they can use it as a real time money to make a purchase from the store. In addition the shopping stores can also introduced a bigger plan where the customers who make a big purchase from the store get a chance to win amazing deals from the store not necessary in terms of products but other ways like a trip or a paid vacation. These type of loyalty programs are a great way to make sure that the customers make a regular purchase and are rewarded on the basis of the money spend on the product purchased .
4. Chance to win with purchase
Another way of rewarding the regular customers is to give them a chance to win a better offer from store with every purchase. The web store can make use of interactive pop up such as wheelio which can be used as gamified pop up and the customer gets to spin the wheel each time they make a purchase. The offers on the wheels can provide the buyers with additional offers that can be used by them on their next purchase. The idea can be used in the form of an exit intent pop ups. It will help the regular buyers to avail better deals and at the same time their trust on the web store as a regular buyer will be established. Chances like this can be provided to the non-regular buyers on occasions but for the regular buyers it can be made a more frequent event.
5. Offer freebies
Freebies are another great way of influencing your buyers to keep shopping from the website. The stores can reward the regular customers by providing them freebies as a part of their purchase. It can be done as a thank you to the customers. Providing the customers with freebies helps in building customer loyalty. This can be implemented by the eCommerce stores and tried to reach out to every regular buyers and make a freebie available so that they are encouraged by this step of the sellers.
6. Greet them on special occasion
Remember the important occasions and don’t forgot to surprise your customers with something they might like. As, the customers who make regular purchase from the store will be delighted if they receive a small birthday gift from the stores. These types of initiatives can be performed by giving a look on several occasions such as holidays and any important date. His will build the customer loyalty and at the same time will fill the customer with a special spot for their store for remembering the day that hold an importance for them.
OVER TO YOU Starting a loyalty program can highly improve the sales made by the stores. It also helps in the retention of the customers and builds a better trust among them. Make sure the customers are rewarded according to their time and effort spend on the store will definitely help you build a better customer base.