How can a vendor optimize his presence on Walmart Marketplace? Walmart is one of the largest retail corporation. Numbers don't lie and the statistical figures with this marketplace definitely offer a positive vibe to the e-vendors. In the year 2017, the company's global net sales amassed approximately $ 481.32 billion. The company till date is operating more than 11000 stores throughout the world. These figures are expected to get even bigger in the coming years. Hence, integrating the eCommerce stores with Walmart.com is a must for the online vendors. Are you looking integrate your online store with the marketplace? Are you intimated by the technicalities involved in the same? You need not worry any more. Walmart integration extension can help the eCommerce owners integrate their web store with Walmart.com. In addition to this, the marketplace even offers a medium to the third party sellers to sell their products on Walmart without even listing them. The brand owners has an option to work directly with Walmart for advertising. This is another means to enhance the visibility of the product. The Sponsored Products section is featured on the left-hand side of search results pages. Whenever the user enters a keyword in the search bar, ads triggered by those same keywords becomes eligible to appear in the designated “Sponsored products� section. Clicking on these ads will redirect the store visitors away from Walmart.com to a third party site.
An image is worth a thousand word Since the entire process of buying online provides no look and feel of the product to the customer, it makes sense to work on the visual graphics. The whole purpose of standing out to motivate the customers to choose your product over the competitors'. This is when visual merchandising comes into play. Organize your products to maximize their visibility. Make it easy for your customers to access them. The white backgrounds of Walmart marketplace provide a very neat and professional interface for the sellers to optimize the display. Provide high-resolution images and the 3-dimensional view of the products.
Detailed Description
The best way to stand apart from the crowd when it comes to shopping online is to provide the customers with the right information. One of the ways to achieve it through detailed product descriptions. The customers tend to search for the product name. Hence, it is advisable for the sellers to curate the product title smartly. Walmart allows you to use up to 200 characters in a product title, so, make the most of it. The key attributes of the title include Brand, Item Name, Style, Color, Material and others. The product specification is a must. Include every information that the customers are looking for. Include the keywords, long-tail keywords and search queries in the product page. This will make it easier for the products to rank higher in Google’s SERP.
Focus on building customer relationship
This is something that the e-merchant needs learn from the brick-and-mortar store. Engage your customers and adds value by developing an emotional connection. Just like any other company or brand, the customer relationship is the key aspect to ensure customer loyalty. Whether they’re one-time shoppers or longtime buyers, maintaining relationships with clients can help you survive in the competitive scenario. Providing the customers with a seamless online transaction is the key. Offer transparent return/refund policies. Solve their issues and the problems effectively. Take their feedback and working on the negative reviews can make them feel valued.
Perfect categorization
Create a good buying experience for your customers. Product
categorization can help them find the desired product. Keep the similar products on the same listing, so that, the buyers can view all the possible products without navigating much. This eases out the buying process and leads to higher conversion rate. Walmart Marketplace provides over 24 different categories. Place your products in the right category to describe the product attributes. Try to avoid selecting the ‘Other category’. The more attributes you supply, the higher your product will be ranked on a product search page.
Experiment with the inventory
Do not stick to the conventional means of selling. Keep experimenting with the product mix that you are offering in the marketplace. The key to the success in a crowded marketplace like Walmart is high volume and low prices. Attractively packaged low-cost items can help you grab the attention of the target audience. Keep introducing new items every now and then. Track the customer behavior to see how quickly they sell. Manage the stack of the old ones efficiently. Try and find out the pain area of the customers. The occasion based inventory can help you provide the apt solution that they are looking for.
Seller’s scoreboard The Seller Scorecard in the Walmart Seller Center tracks the account performance of a particular vendor. This score is based on the fulfillment method and capabilities of the vendors. Maintain your scoreboard and adjust the services you offer as per the score.
Final words Even if your leave aside the eCommerce giants like Amazon, eBay and others, marketplaces like Walmart and Jet.com offers many attributes that make it a must for the e-merchants. All you need to do is to checkout the customer behavior and curate the merchandising in order to find the competitive advantage.