How can email marketing help in increasing conversion of your store? The concept of using email marketing is an inevitable part of online marketing. While the SEO, SEM and others are aimed at promoting the online businesses, email marketing more focused on boosting the overall sales. Even with the technological advancement, the success rate of email turns out to be around 23% which is very promising. Therefore, sellers can’t ignore its utility in growing the subscriber base for their web store. Most of the time, customers would also like to get notified about the new addition of the products or any other discounts ongoing in the web store through the Email notification. It has proved the worth in every possible way. The web store are always concerned about promoting their products to the customers. In this thought process, the easiest way to reach out to maximum potential buyers would be by dropping an Email to them. Most people are likely to keep a constant check on their Email ids, thus it gives the web stores a better chance to make possible conversion. The process is simple and has effective results. In the mean course of time, it also helps the customer to stay updated on their favorite products which may or may not be available during their visit to the web store. One of the problem that comes to web store owners is How to convince the customers to integrate their Email to the web store. As, the customer wouldn’t want to spend additional time in entering the Email address separately for the store. Therefore, a better approach is required through which the customer get the Email notifications without entering the Email details. Therefore Prestashop Email Integrator module can help the web store owners to get connected to the customers by getting their Email ids. The module automatically syncs the customer’s mail address to the website as soon as they login to website using their Email id. Let us discuss some of the features about Email marketing which can help in boosting the conversions of the web store.
1.Better Coverage The Email ids prove to be a better form of reaching out to customers. Almost every internet user has a valid Email id, which they use in order to communicate in daily life. Thus, if somehow the web stores can get the information about them than it can prove to be an effective way of dragging
the customers back to the store. The better reachability of the Email messages has proved its worth and the results are known. The more is the reachability of any source, the better are the chances of making effective conversions.
2.Effective Results The rate of conversions through Email are about 23%. Therefore, the web store may not worry about its feasibility. The Email marketing is one of the best way to lure the customers. It is quite simple and with the use of certain tools, it becomes very easy to inform a large number of customers about the web store. Most of the time customer is much likely to response to an Email than to some random ads or pop ups.
3.
Easy update of store
The immediate need of any customer would be an easy and constant update on the web store. Suppose, a customer visits a web store and likes a product but due to unavailability of the product was not able to purchase it. In this case Email prove to be an effective way to provide the information regarding the re-stock of the product to the customer. The customer may like the approach and would be making more and frequent sales from the web store.
4.
More convenient
It is one of the highly appreciated approach. The web store owners needs to just drop an Email to the customers regarding the standings of the products on the web store. If we take a different look at this approach then we can easily understand that the method of luring customers by providing different ads and post on some other side is quite low as compared to the Email. It is a direct mode of communication between the seller and the buyer.
OVER TO YOU The idea of Email marketing is still in trend. It is not likely to fade away in coming time due to many reasons. For instance, Email will keep continuing to be the official mode of transmission of data among the individuals and
thus they won’t go extinct. The web store can use this approach to fit in with their purpose of growing the marketing of their products. It is an easy approach with long lasting results.