How can the Website's Wish List Help in Remarketing? The concept of online marketing is quite simple and straight. Most of the people prefer to make a purchase online due to the transparency in the prices. The customers can visit the web stores check the prices on different stores and choose to make a purchase from the lowest costing store. This helps them to pay money to the store where they find it more convincing. On the other hand the availability of the product is an added advantage. The customer doesn’t always have to worry about the low product count as most of the time the product are available in bulk. He customers would casually love to explore the store to check out the products they like. The aim of the customer is not to make an immediate purchase always. Sometimes the customers just visit to have a look on the product and add it to their cart, so that later when they would need the product they can buy it. The concept of adding products helps the customers to stay updated about the product. The customer have the liability to add as many products to their wish list as they want. Many modules are present which can enable the web store owner to add the feature of adding the items to wish list of the customer. One of such module is Prestashop advance wish-list module. The customers have multiple reason to use the wish list feature. Sometimes the customers may feel like the price of the product is not justified so they would want to wait for the price to go down or the utility of the product is also another criteria that encourages the customer to use the wish list feature. However, if the web store play the right card at right time then the chances of the making sales by using the advance wish list features are quite high. Let us discuss some of the features of advance wish list that can help the web store in remarketing the products.
1.Remarketing to same customers
One of the added advantage of the wish list feature to the web store is that the customer is most likely to re visit the web store in order to check the status of the products. The web stores can utilize this opportunity and try to interact with the customer to get know their interests better. The customers search history and related searches corresponding to the products in the wish list can give a brief idea to the web store in order to provide the customers with better results. Thus, the web store can remarket different products to the same customers.
2.Remarketing of related products
The web store can always show related products to the customers. For instance, if a customer has added a camera to his wish list then the web store can show him the availability of a tri pod stand as both the items are frequently brought together and fulfills the purpose. Therefore, the web store always has the opportunity to make a sale on other related products along with the wish list products. This adds to the greater advantage of the customer as they can now have a complete set of particular product. Meanwhile, the web store is able to remarket various products to the customers. It helps in growing the sales of the products on the web store.
3.Remarketing using images and videos
The web stores can always use various approach to lure the customers to make the various products from the web store. The concept of using the images and videos in order to provide a better insight to the products offered by the web store. The idea can also help in recording the customer’s reaction or response to the approach. A better response would imply that the efficiency of thee approach is up to mark and it can be used on other customers too.
4.Remarketing using discounted Prices
How about providing a better discount to the customers on their items in the wish list. The sole idea of the customer to add a product in the wish list would be to make a purchase on the product. Thus, if the web store comes up with better pricing and provide the customers with a good discount on the product then the customers are likely to make an immediate purchase. However, most of the time a customer is waiting for the prices of the products to go down such that the can make a purchase and proving discounts to the customers on these products will surely help the web store owners to make an immediate sales in the products.
5.Remarketing by providing combo offers
What could be a better idea for the customer to get the product that they added to their wish list along with other items? The web store can use this technique to make immediate sales in the products. The customers will be happy to receive a product along with other product I an affordable price. This is a win-win situation for both the customer and the seller. As the web store are able to make sales on their products in the wish list as well as other
products too while the customer gets the required product and also another product at reasonable price. Therefore, providing combo offers is one of the best option too remarket the products.
OVER TO YOU The idea of remarketing the products to the customer on their wish list is too thin. Most of the time the web stores need to provide the offers in an analyzed manner such that the customer may be convinced enough to make a purchase. The scope of making better sales using this concept is quite easy. It is one of the marketing trend that has helped the web stores to grow out a lot and prove their efficiency in front of the customers. Meanwhile, the customers also gets better assistance using the wish list feature.