How To Get More Email Subscribers On Your Ecommerce Site? The more email sign-ups you receive the better is the chances of converting them to a final customer. A subscriber signing up for any kind of email alert on your store is half past on the path to getting converted. A sign-up means you have become successful in creating an interest in your products or services in a potential customer. Email marketing is one of the most valuable lead generators for your business. That’s why I have prepared this list of some surefire ways to encourage more and more visitors to sign up for your newsletter subscription,
stock alert &
price alert, and other email alerts. Tips to get more email subscribers on your online store
1. It’s not a Submit button; it’s CTA button Any email alert or newsletter subscription form has the "Submit' button in common. After filling the subscription form, the user needs to click on that button to submit the request. It is simply an event handling from the development point of view. However, users generally notice this button at the very beginning itself. This is where you can come up with a compelling call to action that would make this button a medium to interact with your users. Just consider this example: Could you tell which text would be best to put on the submit button of a form asking for email alert subscription when the product is back-in-stock? A simple “Submit” button or A CTA “Notify When Back-in-Stock” The second option right? Of course. Make the submit button talk to your users instead of being a static piece of instruction on the form.
2. Make the form as easier as possible That was Call to action. But it’s now about the whole subscription form. Putting a CTA is one step towards making the form easier and interactive. You can take some more simple steps to make it easiest and quick for the users: ●
Don’t ask too many information; just email address is enough is most cases.
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Put a placeholder as an example entry in the form field to make it easier for the user to understand what they need to enter. For example, you can put a placeholder like “your email address here” or “Joe@example.com” in the email field.
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Remember to handle the event to remove or float the placeholder as the user clicks in the field. Don’t make the user delete it manually and then entering the details. It will irritate him/her. Something like this:
3. Blowout encouragements and incentives According to a report DMA, 60 % of visitors will subscribe to an email alert to receive an incentive or offer on sales. Leverage this information, and push some attractive offers and incentives on your email subscription. Here are some incentive examples that might ring a bell:
4. Be socially likable The social network today is one of the quickest media to get closest to your customers. If they like your brand on social media, they like your brand in the real context. The same DMA report also claims that 40 % users sign up for your newsletter because they like your brand. So, why not leverage the social media platform to get yourself become a popular name among the customers? Of course, your business strategy, offers, discounts, pricing, product delivery service, are some other important factors that are the major contributors to your brand's likability. But Social media is never a light weight contributor, especially when it's in boom today.
5. Do not depend on pop-ups only Pop-up is, of course, the main interface through which you can ask your visitors to sign-up. However, depending on pop-ups alone is not enough to get the sufficient attention. Users generally do not like pop-ups. Especially when your newsletter subscription form is lengthy or does not communicate a value (offer) to the users, they do not hesitate to close the pop-up. The best way is to also embed a small but noticeable subscription block on multiple pages of your site. You can embed on your home page’s left or right column, or on the footer itself. This is how different websites have embedded the newsletter subscription.
On footer:
Above the footer slight highlighted:
On right column on the homepage:
6. Run a contest or giveaway Contests and giveaways are best option to get a bulk of email subscriptions, likes, shares, and popularity among the customers. You can run giveaway contest to award a winner who would successfully perform the assigned tasks. In return, they need to just register for the contest by giving their email address in a registration form or block. Mensuas, a US-based online men's underwear, and garments retailer, runs Mr. Mensuas contest regularly to award attractive sum of dollars to the winners.
7. Auto subscribe the users Sound unconventional but there are ways to automatically subscribe the users for your newsletters. There are modules and extensions that can automatically capture the email address of your customers from different website forms and add that email address to your MailChimp, Mailigen, Constant Contact email other email marketing software email lists. Magento auto-subscribe extension is one such example. It can automatically capture the email address for your customers from the checkout address form, or any other form on your site(on configuration). Later you can choose to auto-subscribe the user for the newsletter or any email campaign after automatically syncing the email address with your email Mailigen or Constant Contact email list.
To conclude: There are 101 ways to encourage your visitors to subscribe to your newsletters. However, these are 7 surefire ways that will definitely and anytime boost the sign-ups. You can try these ways on your eCommerce store to see the positive results.