How To Make
The
Sign Up Process
Easier
Of
Ecommerce Customers?
Internet has proved to be a powerful tool for online sellers. It has proved to be one of the best approach to promote products. Moreover, ignoring the impact of social media can result in lost customers, reduction in web traffic and low rate of conversions. The seller wants the site to be sociable in order to increase visitor engagements and uses different features in order to do so. One of the approach is by using social login, it enables the visitors to access the web store to make purchases without signing up separately. Most of the people tend to be logged in to their preferred social networks like Facebook, Twitter or Google account. Therefore, the individual details are already stored with these sites. These Social login option can be used to register new customers by using there previously login details. Social login adds value to the site by reducing the efforts for the visitors to sign up. The social login can be configured and designed appropriately to provide the sellers with the permission based access to information about the customer’s location, interests and their preferences. This helps the sellers to get an idea about, what and which products meet the requirements of their customers. Eventually, getting a positive result in sales of product, which increases the conversions and generate more revenues. According to a survey, 74% users believe that improving users experience leads to improved sales and conversions. The Social login enables the users to login to multiple web stores using their Facebook or Google account, which most of the time users have already been registered with.
If you are a Prestashop site owner and want to get additive feature to your site than Prestashop Social Login module can help you. Let us discuss some of the key advantages of using social login feature to enhance your website.
1.Easy Access
The current trend of social media has taken most of the internet users by storm. Almost every internet users is connected to one or the other social media platform. In this case providing an option for the visitors to sign up to the web store using this data makes is quite easy. The visitors can simply explore the web store with few clicks. It ensures the seller that maximum visitors can browse store, giving more chances of conversions. Alost every internet user have access to one or other social media platform sites like Google, Facebook or twitter.
2.Reliable
The approach of using social login is more reliable. It takes the visitors time and efforts into consideration. Thus, the visitors feel like making a purchase without having to spare much of their time. It helps the seller in getting better traffic to the site. The customers can easily get in the web store and purchase their favorite product. Most of the time, customers would prevent filling up lengthy forms in order to reach a web store and sometime it becomes annoying for the customers and they may leave the store without making a purchase, which eventually leads in loss of customers.
3.Convenient
As, most of the customers tend to be logged in to their favorite social media platform. Thus, the seller can utilize the same information to provide visitors access to the web store. It is much better approach and the customer’s convenience is prime concern. The customers won’t have to fill lengthy forms and getting instant access will also lighten their mood. It will make them shop better and also help the seller make better sales. Eventually, the social login helps the customers with convenience and seller with better sales. It helps in boosting the conversions.
4.Email Integration
One of the best feature about allowing the social login is the Email integration. The seller gets the customers Email ids along with the permission based data. It helps the seller to receive the customer’s information like location, recent searches and interest. The seller can use this data to target customers about making a product purchase according to their desire. The seller can also use the customer’s Email id to promote the products and discounts. In other words, it helps the seller to grow target marketing. Hence, better sales and the chances of conversions are increased considerably.
CONCLUSION The social media is a powerful tools in terms of promoting the web store. Using different feature promoting social media usage may help the seller to eventually grow the store and at the same time make better sales. The trend of the social media takes both customers and sellers advantages into consideration. The powerful marketing tools such as social login may prove to be an effective way for their web stores in order to reach out to potential buyers.