M-Commerce Strategies that can Boom your Holiday Sales The holiday season is just about to arrive. The arrival of holiday season approaches with the holiday sale. Most of the web stores wait for this occasion for a longer period of time. The customers are quite excited and relaxed, they are ready to male purchase on lot of products. Thus, the web store must be prepared to take maximum advantage of the sales and try to make use of every medium to grab the opportunity. The right approach and idea may help the stores to reach out to maximum customers and make better sales on the products. mCommerce has emerged out as one of the trending form of making sales to the customers. The reach and the accessibility of mobile is not unknown. Thus, the web store owners can use the mCommerce in order to make better sales by reaching out to more number of people during the sales. One of the important feature that the eCommerce store needs to consider is the development of a suitable mobile app in order to proceed with the sales. As the popularity of iOS is quite large when it comes to the mobile accessibility. Therefore, the web store owners need to design a suitable iOS mobile app builder to reach out to these users. There are many factors which an eCommerce store owners must kept in mind while targeting the customers using the mCommerce. Most of the customers are habitual of making their purchases using the desktop sites, therefore the web store must provide better interface and option with the mobile apps such that the customers are engaged better and tend to shop more using the mobile app. If properly utilized than the mCommerce can fetch the web store with a very large portion of the traffic and at the same time better sales during the holiday season. The various factors which must be kept in mind while considering mCommerce as a source of holiday sales. Few of them are discussed as-:
Provide Deals
The idea of mCommerce can produce some good results with the right approach. The store owners can provide a section of deals where the customers are provided with the timely deals such as daily deals or weekly deals. The customers would be excited to browse a section with all the deals. It is most likely to cheer the customers and helps the web store to make better sales on the products using the mobile apps. It also adds to the beauty of the sales using mobile apps.
Better purchase options
The customers are more likely to use the mobile apps if they are provided with the options of making purchase using better options. Most of the tie the customer’s preference in order to make a purchase might differ. Thus, the mobile app must be incorporated with all such features so that at no instance should customer feel like wasting their time using the mobile app. The availability of all type of payment method must be present. It helps the customers in making payment while the web store can also get some more customers to make sales.
Quick checkout
No customers would like to wait for a longer period of time stuck in the mobile app just because the app is too demanding. During the holiday sales people want to make their purchase fast and d effortless, thus the web stores must copy that. They need o provide the customers with easy checkout options where the customers doesn’t have to g through any lengthy process or filling out forms on several occasions. It is one of the deal killing idea and ultimately leads on to an abandoned cart.
Add full range of products
The mCommerce will only be a huge hit, if the web store shows enough interest in it. Most of the mobile user would prefer to browse your store using the mobile phones. Therefore, in this case, if the web store hasn’t updated all the products from the web store to the mobile app, than it might be a mood killer. The customers wouldn’t like to contribute their time on something which doesn’t have an entire range of products. Thus, introducing the entire range of products will help the web store to get better customers and the customers need not to browse the web store separately and have a positive impact of the web store.
Improve the performance
Holiday sales experience a huge crowd to the mobile app. In this case if the response of the app is slow than it may kill many possible conversions. Thus,
the web store owners must make sure that they need to optimize their mobile app in order to get the best possible sales on the products. If the app performance is slow than it is more likely that the customers will bail out of the web store and exit the app, thus not producing so fruitful results for the web store. One of the important aspect that the web store need to consider would be the optimization of the mobile app.
Encourage the usage of mobile apps
The usage of mobile app must not be the most common thing for a customers as they are habitual of making purchase from the web store using the desktop sites. Hence, the web store must convince the customers to make the usage of mobile apps in order to make purchase. The web store can provide the customers with different discounts and offers while making a purchase using the mobile app. This will help the web store to lure the customers to make purchase using the mobile app.
OVER TO YOU The trend of mCommerce has been in rise for past few years. Most of the web stores has shifted to mobile app due to the better coverage and I properly approached and made use of then the mCommerce will fetch the web stores with better traffic and an improved rate of conversions than the web store.