One Page Checkout vs. Multi-page checkout: 5 Ways the Former can Help
The eCommerce store owners are always in search of better alternatives in order to enhance the shopping experience for the customers. In this process, they introduce multiple features which can save both effort and time of the customers. Thus, prioritizing the customer’s demand in the web store is the key to gain a better traffic and make a better impact on the customers. The web store must take care of all the aspects and try to update any existing feature on the web store, which has a scope for improvement and also prove better assistance to the customers if upgraded. One of the feature that the web store needs to give a good look is the checkout option. If we take a brief look at the behavior of the customers on the web store than we can easily realize that the overall process making a purchase from the web store can be lengthy and might upset the customers sometime. In this regard, if the web store introduces some of the options that may cut short the customer’s efforts on the web store while making a purchase on the products then it will definitely boost customer’s encouragement towards making a purchase. The web stores are always open to use such options for better results. Check out are one of such area where the improvement can be made. The traditional idea of using Multi-page checkout is getting too complex and tiresome for the customers therefore a new and better approach needs to be introduce. The One page checkout module helps the web store owners to incorporate the feature, where the customers can check out from the store within a single page. It nullifies the concept of multi-page checkout. The One
page checkout option is quite trending and has rapidly taken over the concept of Multi-page checkout option in the web store. The one page check out has enormous number of advantages over multipage check out. Some of them are listed below.
1. Efficiency
One of the best feature related to the one page checkout option is efficiency. It is a short version of getting out from the web store within few steps. The customers can easily fill up the checkout page and leave the store while in the case of multi-page checkout the customers need to browse through multiple pages, which consumes a lot of effort and time. Thus, most of the customers would refer a short and simple version of checkout from the store in comparison to a multi-page checkout system. It is a long process and demands a lot from the customer after they are done with the shopping. Therefore, it is less likely to be preferred by the customers in order to make checkout from the web store.
2. Navigation
The best thing about one page checkout is that there is no scope of navigation while making a check out. The whole process takes information within a single page, hence the customers doesn’t have to leave the page again and move to other. In case of multi-page checkout the customers have to navigate and switch between multiple pages. Therefore, in any case if the customer wishes to reach to the original page or the home age then all the entries made by the customers will go in vain and in order to make a checkout the customer has to re-enter all the data again, which makes it more troublesome for the customers. Therefore, the one page checkout options are preferred over multi age checkout option.
3. Subscription
The web stores are always in search of options where they could find the subscription for the web store, so as to promote the web stores. The one page checkout can fetch subscribers for the web store. The one page check out options provides convenience for the customers in order to the based data which can be obtained by asking the customers for their data, which
can be ultimately used to auto subscribe them to the web store. In case of multi-page checkout option the customers need not to subscribe the web store, as they store already made them to enter a bunch load of information before checking out the web store. This doesn’t make the customers any liable to subscribe to the web store.
4. Performance
The performance of the web store is affected by multi-page checkout options. The customers need to browse multiple pages which increases the load time. This highly effects the customer engagement on the web store. Thus, the multi-page checkout will make the website performance low and somehow will lead to loss in customers due to customer’s irritation of increased load time. The one page checkout make use of single page hence the website performance would not be affected. Therefore, providing better website performance to the customers and a safe and sound experience with their purchase.
5. Psychological effects
The one age checkout can also help the web store to psychologically attract customers. As, the customers are about to checkout from the store they know that with one page checkout the customers are more liable to finish their purchase within a single page, hence the chances are that the customers are more likely to get through the process. In case of multi-page checkout the customers are not sure how long does they need to wait before the checkout is done, hence they are psychologically not so sure to opt the approach and the success rate of this option is quite low. OVER TO YOU The debate of using the one page checkout over the multi-page checkout can go for a long time but if we compare the suitability of both the approaches than we can clearly find that the one page checkout options has some obvious advantages over the multi-page checkout. Therefore, it would be one of the more favorable option to incorporate during the checkout. The checkout options helps in making better conversions due to better advantages.