Provide A Breath Taking User Experience To Your E-Commerce Site Visitors With These Tips
Are you one of those customers who are suffering with the problem of unappealing website design that is affecting your conversion rates and site traffic? Is your site unable to grab the instant attention of your targeted customers? If yes, then here is a good news for you. Now, you can effortlessly get a mesmerising user experience for your eCommerce site with these wonderful tips. Take a look at these. 1) Make improvement in your profit index pages- It would be a sheer wastage of time, money and efforts if you are making changes in each and every page of your website. This is because not all pages on your site are getting same level of customer attention and hence there is no point in making required changes in them. So, select your profit indexing pages like landing page, checkout page, category and sub category pages and other such pages so that you can handle them one by one for improving their overall visual appeal and customer engagement. 2) Make necessary optimization according to various mobile based devices- As, more and more people are surfing internet through mobile based devices so it becomes imperative to optimize your eCommerce website according to these devices. Ignoring your site user experience for mobile based customers can be a fatal mistake for the long term growth and planning of your eCommerce website. 3) Pay attention to the clarity of your call- to- action (CTA) buttons- In an eCommerce site, call- to- action (CTA) buttons play a crucial role in the effective site usability and customer engagement. You need to mention clearly to your customers about what is the purpose of your CTA button and what is its role in your eCommerce site. This clarity will lead to the effective utilization of your site and will contribute in improving your
conversion rates. 4) Improve your website loading time- It is often seen that a small delay of even few seconds can be catastrophic for the conversion rates and product sales of your business. Remember that your eCommerce site should not take more than 2-3 seconds to load so as to make your customers remain hooked to your business. Use only optimized images, java script elements and other such techniques so as to improve your website loading time irrespective of the different devices used by the visitors. 5) Keep your visitors engaged by implementing the results of web testing and analytics tools- In order to make your website more engaging and appealing, you need to avail the expertise of various web testing and analytics tools. These tools will inform you about the weak areas of your website that are not getting requisite attention from your targeted customers and can thus help in improving your overall website usability and appearance. So, by implementing these brilliant tips, eCommerce businesses can effortlessly improve their user experience for their targeted customers. With the gradual improvement in your site user experience, your conversion rates and product sales will surely improve.