Social Login Option: The Biggest Hack to Curtail Bounce Rate Today, Internet has proved to be a powerful tool for marketing. One of the best approach to promote products is through Internet. Ignoring the impact of social media can result in losing some customers, reduction in web traffic and low rate of conversions. The seller wants the site to be sociable in order to increase visitor engagements and Social Login is a powerful approach in this regard. The Prestashop Social login plugin is one such module, which enables the visitors to access web store to make purchases without having to sign up. Most of the people prefers to log in to the online store with their social media account like Facebook, Twitter or Google account. The social login plugin can be used to help the new customers browse your store by integrating social login option. Social login adds value to the site by making it easier for your visitors to shop online. Since most of the cart abandonment happens because of the lengthy registration process, this is one of the ways to convert those visitors into leads.
According to a survey, 74% users believe that improving users experience leads to improved sales and conversions. The Prestashop Social login
plugin enables the users to login to multiple web stores using their Facebook or Google account. Some of the advantages of the Prestashop Social login plugin are-: 1. It is simple, easy and fast and support configurable design feature. 2. Permission based details of customers can be pulled. 3. Most of the people are connected through one social profile, hence the data obtain is mostly authentic. 4. The plugin is optimized for mobiles, tablets and PC, so, visitors can easily delve into your store across mobile or tablet site. 5. The plugin supports login feature from any device. 6. It supports multiple social login features like Facebook login, Google login, Twitter login and many more, making visitors compatible to signup according to their convenience. 7. The seller can also track the number of social media accounts the user logged in most and provide necessary changes to make services better. Most of the time people prefer to avoid filling the lengthy registration form to access web stores. The plugin saves the time of the customer, by signing up through their previous login details. Apart from saving the customer’s time, the Prestashop Social login plugin can be configured and designed to make it much more reliable and customer oriented:-
The plugin is compatible with multi stores. The plugin is compatible with SEO URL’s and SSL enabled websites. The plugin supports multiple language format. The plugin offers a safe and reliable pathway for the customers to access the web sites.
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The plugin respects the customer’s data security, hence random generated passwords can be sent directly through Email.
Final say Social login option plays a very important role in eCommerce. The configurable design of Pestashop Social login plugin helps the seller to make sure that he can reach out to maximum number of visitors. The plugin can be optimized to meet the requirements of the visitors such that it is more engaging and helps in increasing the conversions. Most of the people look for an experience which is tailored to meet their requirement and enhances their online experience. Thus, Prestashop Social login plugin proves to be a reliable Prestashop module which provides the customers to gain access to the Web Stores without going through lengthy and irksome process.