Surefire Strategy to Hit the Success in Designing the UI/UX Of eCommerce Mobile App
The need for a better website design holds an important place when it comes to attract the visitors to make a purchase. The mass involvement and dependence of the common people turning to the experience of online shopping has made the online stores to expand themselves. In this whole cycle it becomes quite important to focus on the design for a better user interface and rekindle the user experience in order to move the stakeholder for profit. The eCommerce has turned towards numerous ways to reach to the buyers and design remains one of the important element that is common among all the means. The eCommerce stores are compelled to build an app as a part of this curriculum. The rapid usage of Mobile app builder can get them an app for their store. These apps serves a greater purpose and enhances the customer’s interaction and experience at the same time. The importance of better user interaction and experience holds the key to marketing. If the buyers are fetched with their requirements than they are more likely to spread the word and this initiates a chain of brand promotion which attracts customers from other zones to give a better look to the online store. In order to make sure the users are targeted properly several strategies are to be followed. Therefore, discussed below are some ways through which the eCommerce mobile app can provide better UI and UX in the mobile app.
1. Operational simplicity
The important feature that every customer looks out in a web store is simplicity. Therefore, the design of the mobile app must provide simplicity in various processes to make a purchase or have a better look on the products offered by the site. One of the way to do is by improving the navigation feature of the app, in case a customer wants to search a particular product than they may be allowed with the better predictive search feature which best matches the product and related product as the user wants. It proves to be an effective way of making better interaction with the customers.
2. Use of visual elements
Any customer would like to get a glimpse of the services offered, which is only possible if the mobile app is provided with better visual aids to satisfy the customers queries. Thus, the eCommerce stores must make sure that the mobile app must be provided with a wide range of product description in the form of images. The images used must be high quality and clearly stating the purpose of the product. The popularity of the product video is also increasing. The applications should be tablet and mobile optimized for a flawless transaction regardless of the device being used by the customers. It has been found out that the product videos engage more visitors and are sole responsible for improving the conversion rate by a double factor. Hence, adding videos adds to better understanding.
3. Better data presentation
The presentation plays an important role. For this purpose, first thing that the online stores must make sure that they incorporate almost the entire product range of products in the mobile apps. As the visitors don’t like to browse both the mobile app and the desktop site in order to select a product that they need. Afterwards, the presentation of the data must be done in a better manner. The store looks better if the products are organized in a sophisticated manner and the users get a glimpse of what services are provided under which section. To make the understanding better the mobile app must have multiple categorization of the products and each products list must be updated regularly so that the buyer may not be disappointed if they liked a product but found it to be unavailable for purchase.
4. Utility of the products
Knowing the audience is an important part of making sales. As mobile apps prove to be a better means of providing personalize shopping depending upon the location, data and previous purchase history of the buyer. The app may be designed to regularly recommend the product to the user that fits his concern. Utility of a product can be determined by some common factors like the location of the buyer, their preferences according to the season. Making sure a product serves the customers with the desired purpose will surely encourage them to make a purchase and improve their experience as a customer to the web store. In addition, functionality such as push notification can help the store owners stay in touch with the customers.
5. Providing engaging contents
The important part about shopping is not only limited to products. The visitors are not always inclined to make a purchase but the web store can mold their decision by providing them with some engaging elements in the web store. There are numerous ways to do so, such as making use of gamified pop ups, providing a separate section for deals and discounts on regular basis. These king of initiatives taken by the web store greatly influence the visitors to make a purchase and convert into paid buyers from the web store.
6. Collect the customer’s response
The response generated from the customers after making a purchase or during their stay on the web store is an important aspect to improve the services. The mobile app must be designed keeping in mind the factor that solving the user’s query and providing them with better ways to make purchase helps in making better purchases. Thus, incorporating the chat and call us feature in the mobile app boost the experience of the visitors and it develops a feeling of mutual understanding among them. The enhancement in the user experience is highly boosted by assisting them during the purchase process and clearing their doubts related to any product.
OVER TO YOU The success of a mobile app is highly determined by the level of easiness it provides to the customers. Thus, the eCommerce stores must focus on the UI/UX of the mobile app so that maximum number of the customers can use the services offered by the web store and make better purchases. Mcommerce is one the ways that can help in retention of the customer and may improve your business chances.