The Website UI Hacks to Ensure Better User Engagement The engagement of the customers with the website is one of the major step in defining how the conversion process proceeds. If the user is a satisfied with the UI provided by the web store than the chances are quite decent that the user is going to make a possible purchase else the customer might not be able to connect with the website and decide to leave the store as it is. Therefore, a better UI doesn’t only enhances the looks of the web store but also makes sure that the interaction between the user and the website is quite good. Though the website might allow the customers with various option to browse the web store but all the efforts will go in vain if the customer is not able to relate them with the website. Hence, the need for a better UI arrives here. Now, the website may offer multiple features to the customer depending upon their preferences and the contents which may suit them more. In this case the chances of user engagement are more. The process of approach must be simple and easy. The UI trust be designed in such a way that the customers at no point should feel like carried away on the terms of the website. They must be free to make decisions and choices for their acts but at the same time the website must make sure that they are providing a helping hand in making those decisions. This results in the proper communication between the customer and the website which is one of the most important feature that helps the web store in better engagement of the customers. The website UI has a lot to do with customer engagement. The few points blow will prove the utility of the UI in ensuring better customer engagement.
1. Usability
The website must be able to provide the usability of the different contents on the website to the customers. Sometimes, the website wants to deliver the best services to the customers but due to lack of better approach they are not able to reach out to the customers. Thus, the customers couldn’t understand the utility of the website. For e.g. a website which offers reader with better options to improve the knowledge is good for reading purpose but at the same time the layout is quite confusing and the users are not able to easily add the content to the website. Thus, the website couldn’t come out as efficient as they want to be.
2. Better understanding of contents
The first thing that pops up in the customers mind after taking a look at the website content is, How is this useful for him? Thus, the website must give a clear insight of the product to the customer by providing every possible information along with the product. It helps the customer in clearing the doubts and also removes any second thought that they were having about the product. For e.g. the website might try to sell a product to the customer with product video that shows the exact usage of the product. With this, the customers gets to know the usability of the product and will be excited to take a better look at the other products too.
3. Leverage the power of social media
How about getting to use the social media tags in the website. Most of the website will try to gain better traffic and attention of the customers towards their website. In this effort the website may use popular social media platforms like Facebook to direct the customer’s attention towards the website. The use of Prestashop Facebook posts feed enables the website to promote the Facebook page of the website from the website itself. The popularity of Facebook is quite large, hence the chance of users getting engaged in order to check out the Facebook page of the website are more. This, approach helps the web store in promoting their brand and at the same time the customers are engaged with their Facebook page. With better engagement, the chances of getting now the website are more, which results to a path of successful conversion.
4. Maintain a blog
A blog is one of the building block of any website. If a user wants to take an overall look at the different aspects of the website then one of the best way would be to go directly through the block of the website. The blog is general perspective of the different contents and services that the website offers to the customers. The users can take an overview about the website and get to
know more. This helps the user in clearing their thoughts about the website and getting to know them more. The customer engagement is one of the results obtained by maintaining a blog.
5. Ask for user’s feedback
Every user has one or other experience after visiting a website or making a purchase. Therefore, the better way of improving that experience would be by providing the users with a choice to pen down their experience in the website in form of reviews and feedbacks. It helps in clearing the thought process of the user about the website as the website willingly offered them to write a feedback. Moreover, these feedbacks are also utilized in the later stage when other user can actually refer to these feedbacks in order to get to know the webs tore better. Thus, the feedback serves two purposes at one time.
CONCLUSION The availability of a better UI confirms the better engagement of the customer in the website. Though there are multiple options available in front of the website to improve the UI for the customers but the effectiveness of the approach will be visible only after the customers agrees on the points that the web store is trying to convey. Using simple features in order to engage users may help in executing a better plan for the website.