What are the advantages of infinite scrolling feature for your website?
Like many other technological advancements in the world of online eCommerce, infinite scrolling feature is one which is creating a buzz nowadays. The feature basically allows the users to your website to scroll down the web page without reaching the bottom. This has found to be effective especially with the mobile audience (and desktop as well) as the entire browsing on mobile is through scrolling. Initially, the feature was adopted by social networking websites as they wanted to provide the users the latest posts and update in a regular manner. However, leading to their effectiveness various eCommerce sites have started using this feature to boost the usability of their web pages. Here we will take a look at those advantages that an infinite scrolling feature brings for your website. Advantages of infinite scrolling
Let’s take a look at the advantages of an infinite scrolling feature. 1. Support to visuals: Images speak a thousand words without any utterance. The saying is true when it comes to holding the attention of the visitors on your web page. Apart from capturing their attention, they keep the visitors engaged through their visual effect. To load an image heavy content on your web page infinite scrolling is what you should look for. Using click buttons in between the visual display act as a distraction for the visitors. 2. Mobile targeting: Mobiles nowadays are driving some seriously heavy traffic on to the websites. Nobody can deny the conversion potential that the mobile audience has in store. Thus, making their experience smooth and seamless is what that shall be the first priority. An infinite scrolling feature caters to the need of smooth functionality for mobile users as it fits with the scrolling pattern applied by the majority of the smartphone users. 3. Faster loading: Web pages with infinite scrolling are found to be faster in comparison to the normal web pages in terms of loading. Visitors don’t like to wait for loading of the pages each time they make a click on your website. An infinite scrolling feature cuts the tension out by eliminating the clicking procedure and providing all the updates on a single page just by the action of upward scrolling. Thus, faster loading of content without relocating to a new page. 4. Space for some innovation: You can utilize the flow of infinite scrolling to add some effective elements that can boost your conversions. For example, in an infinite scrolling page of product description, you can adjust the discount or subscription call to action button in such a way that it catches the attention immediately by coming in the scrolling flow. Thus, infinite scrolling provides you sufficient space for innovation. Final say After reading the advantages of infinite scrolling featuring you might be luring to add the feature on your website. Magento infinite scroll extension is one tool that you can latch on in order to adopt the feature on your website. However, Magento infinite scroll extension is compatible only with Magento based website and you should adopt the feature keeping in mind the compatibility with your website’s platform.