What is the importance of social login in eCommere?
Every website wants its customers to login on their site for increasing their customer engagement and conversions among their competitors. The absence of active participation among customers on a site results into higher abandoned carts and bounce rates on an eCommerce site. If your targeted customers are not able to login in a smooth manner, it can hamper your business interests in the long term. One of the prime reasons for the limited interest of the customers during the login time are the irrelevant informations that are asked in the name of login process. This makes customer uncomfortable while logging and thus they avoids the process of logins on a site. However, the scenario has changed a lot with the emergence of eCommerce social login facility on various sites. Let us understand the impact of social login in eCommerce environment. The process of customer login and registration becomes simplified than before- With the absence of eCommerce social login facility available on various websites, it becomes extremely difficult to persuade your targeted customers to stay connected on your site. The presence of various hurdles and complexities in the login process has made the registration process much complicated for small, medium and large websites to the same extent. All this has changed completely with the arrival of social logins through social media sites like Facebook, Twitter, Google+ and others that makes customer more confident while logging onto a website. If you are having an eCommerce store built on PrestaShop platform, you can try out the wonderful PrestaShop plugins like Quick Login popup (with Facebook and Google login) from Knowband store that can make the login process simplified and easier than before. It helps in getting customer information in a much easier way- Unlike conventional login process which includes much personal details from customers, this new login process through social media sites makes use of customer information shared on various popular social media sites. This is a much better way to extract personal information from customers which is accurate than the ones which people provide during the registration process for a new account. Thus, there is a better customer engagement and interaction with site visitors through social login facility.
It helps in providing personalized online experience to customers- By offering social login facility to customers, site owners can provide a customized online user experience for better customer engagement. If you are eager to offer a personalized online shopping experience to customers, eCommerce social login is the way to go for. You can further include the various popular PrestaShop social login addons such as Social Loginizer 15 in 1 on your PrestaShop website for grabbing required conversions and sales. It increases customer engagement and individual time spent by site visitors- With the help of social login facility on eCommerce sites, it is now much easier to improve customer engagement on a site. Moreover, these social logins encourage customers to spend more time on a website for increasing chances of conversions and sales for your website. If you are a bit concerned about the price, you could also avail the free PrestaShop addon such as Free Social Loginizer 15 in 1 from Knowband store which is available for free of cost. The social login helps in acquiring loyal customers through valid email addresses- It is now much easier to acquire new and loyal customers for your eCommerce site with the help of an interactive social login facility. Unlike the traditional process of customer login, there are no chances of customers providing a fake email address for registration process on your site with the help of this eCommerce social login facility. In this way, store owners can get a loyal army of customers and can get accurate email addresses for better customer targeting and acquisition. Don't let your business interest suffer due to the presence of traditional customer login facility on your site but take the corrective steps now with the help of eCommerce social login facility. If you are not finding any simple way to perform this crucial task, you can take the help of these PrestaShop social login addons from Knowband store for offering a simplified registration process. So, include social login on your eCommerce site and get rewarding results in terms of customer engagement, conversions and sales.