What makes Magento a popular platform for eCommerce ?
Magento is one of the most popular eCommerce platform ruling in its domain. It is an open source eCommerce platform written in PHP. It has become one of the favorite ingredients for start-up eCommerce retailers who seek to match up with the already established eCommerce giants like Flipkart, eBay, Amazon, etc. Apart from great features such as open source, excellent visual interface, content management, Magento offers a great deal of flexibility for the online stores. Magento is one of the platforms which has been designed specially keeping in mind the needs of an eCommerce business. It has all the ingredients required for a successful eCommerce store. From the inventory model to marketplace extension, all these features make this platform a popular destination for eCommerce site development. What are the benefits of Magento platform? Magento is an all round package for eCommerce store management and services. Everything, you need for a successful store can be easily found here. Breaking down Magento into various features and extensions: 1.
Great features for SEO-
Provide all the features you need for SEO on your site. 2.
Site management-
Site contents could be managed easily with this platform and it has the capability to create awesome content with inbuilt editors.
3.
Catalog management-
Catalog for the various products can be created and managed easily. 4.
Product browsing-
Provides excellent product browsing experience to customers. 5.
Checkout, payment and shipping management-
Various eCommerce extensions and built-in features of Magento provide great ease in checkout and logistic management. 6.
Order management-
The order can be managed easily without any technical knowledge on Magento platform. You can view a report on orders received and fulfilled without any hassle. 7.
Customer service management-
Customer service management is done with great ease with the help of this Magento platform. The features from receiving orders to complaint management makes it more reliable. 8.
Mobile commerce-
Extensions provide compatibility to your Magento site with various other mobile devices. With Magento platform, the site can be designed in such a way that they are responsive to mobile and tablet platforms too. What makes Magento platform popular among eCommerce sites? 1. Accomplished and adaptable content management systemMagento platform comes with a visual based page editor that allow site owners to frame a customized and versatile site building experience. 2.
Multiple platform support-
Magento is developed to support multiple platforms on the go. The sites are responsive to desktop versions as well as mobile and tablet versions. 3.
Progressive search engine optimization-
Magento performs very well when we consider the SEO features. It provides an improved organic traffic for higher conversions and sales. The platform was
developed keeping the SEO efficiency in mind. One can implement his/her custom SEO techniques to make it more efficient. 4.
Infinite extensions-
You can extend Magento features with your eCommerce extensions to any desired limit you want. It has the capability to be extended infinitely with your custom extensions and the extensions that you can download from Magento community. 5.
Easy integration with any third party extension-
The platform connects well with eBay, Paypal, Google shopping, and many more eCommerce extensions. 6.
Great security and protection-
It's comparatively more secure than other platforms and is loaded with multiple levels of security permissions as well as authentication. 7.
Highly active community-
Over 240000 users and 800000 developers work continuously to make your Magento experience free from hassles and bugs. These active community members are always ready with the solutions to your problems. 8.
Feature of advanced filtering for an effective search-
Magento provides many search options to the customers. They can search the desired products using the advanced filtering and other search methods. 9.
Option for both inventory and marketplace-
Magento provides great deal of flexibility for changing the nature of your online store. Various Magento marketplace extensions are available to convert your online shopping store into a marketplace. 10. Supports a number of payment and shipping methodsMagento platform comes with the flexibility to integrate all of the major payment options and gateways one can think of . From Paypal to AMEX all of them could be integrated easily with this eCommerce platform. Magento is one of the best eCommerce platforms available till now. It is a great solution for eCommerce business, comprising of medium as well as very large eCommerce websites that could be developed on this platform. It has already gained a
huge wave of popularity among numerous eCommerce sites. Ranked at the top, it has already achieved a lot in its eCommerce domain. However, still there is a long way to go as no one knows about the future and expectations of an eCommerce platform in its particular domain business.