Why have a mobile app for your eCommerce business?
The digital market is expanding each and every day. Along with this expansion, the one thing which is expanding is the penetration of mobile devices. The mobile penetration has increased the base of users who now access the internet. This increased penetration has bought a huge market potential for those who are indulged in the eCommerce business. In the fast moving world, people are always on the go. They hardly find time to log on their laptop or PC just to make an online purchase. Mobile caters to the need of this fast paced life by the virtue of being a handy and compatible device. People more often tend to make an online purchase using their mobile. After discussing a brief about the expansion of mobile shopping, we will look at the benefits that a mobile app brings to your eCommerce business. Benefits of mobile app for your business 1. Simply a booster for your conversion: By providing a wider market base to target, a mobile app certainly boosts the chances of your conversions. Considering the amount of traffic that mobiles and tablets drive these days, having a mobile app is unequivocal for your business. 2. Helps in building a stronger brand name:With a wider market penetration and distant reach for your business, a mobile app allows you to build a name for your business. It is a well know fact that the brand name is what most customers rely on and this is one thing that immensely contributes to customer retention. Thus, an opportunity to build a name for yourself is what a mobile app brings your way. 3. A delight for the customers: A hassle free and easy operation is what a customer wants when he/she decides to transact through your website. A mobile app provides the customer with freedom to make a purchase even in the
middle of his/her daily schedule whenever he/she gets time. The kind of personalized UX provided by the mobile apps helps you in building positive brand image, plus increased chances of re-purchases by the same customers. 4. Effective marketing: Unlike the e-mail marketing, marketing through mobile app carry a definite potential. Most of the marketing e-mails are not even opened and lie discarded. However, connecting through mobile app and messages through social link certainly gather customer’s attention as most of the users are active on their mobiles and social networks at least once in the entire day. Final say Keeping in mind the positives of a mobile app for your business, this becomes a much-needed investment that your business needs. You can opt from any of the mobile app builders that are available in the market. OpenCart mobile app builder is one such tool that you can rely upon for building a mobile presence of your business if you own an OpenCart website.