Why Should You Provide Wish List Feature To Your Ecommerce Customers? Wish lists are simply the collections of desired products saved separately by the visitor with an interest but not an immediate buying intention. The most common benefit for a web-shop owner from wish list is customers will save the products in their wish list instead of the shopping cart. This reduces the burden from your Abandoned carts tracking system, as it becomes easy to track the abandoned carts if orphan carts with no buying intention are not shown as abandoned carts. Wish lists mutually benefit both the Merchant and the customers by giving them various features and opportunities. In this article, we will discuss why it’s so important to offer a wish list functionality on your eCommerce store. So, let’s dive in.
Wish list- the driver of sales and engagement Better abandoned cart tracking Without an “Add to Wish list” feature on your site, the shopping cart becomes the primary storage of desired products by the customers which they want to bookmark for later. While they can keep the products in the cart for as long they want, there always remains a hesitation to add a product to the cart without any immediate buying intention. Once you add the wish list or save for later feature on your store, you will notice a decrease in the add to cart events. This will not only help the shoppers to avoid the abandoned cart emails from you but also help the admin to focus on the actually abandoned carts. How? Just understand that “If your shopping cart abandonment rate is 67.89%, it doesn’t mean you are losing 67.89 % of your sales”. There is a Biggest lie about cart abandonments you probably believe to be true. Not all the abandoned carts tracked by your system are actually recoverable and Wish list
helps you to segregate many of them by giving a separate place for carts with no immediate buying intention.
A session independent holding area Customers generally hold an item in the wish list to make them easily recoverable along the multiple sessions. An item saved for later can be easily retrieved by the customer in the further sessions. Thus saving the extra clicks that would have been needed in case of searching the product again on the store. This increases the likelihood of the customer to return back on the site when he/she has a buying intention. An item saved on a wish list on some site is more quick to be found rather than making a Google or website search again. This makes the shopping experience convenient.
Gives you an edge in cross-platform Research on Mobiles As the numbers of mobile users have increased over the years, most of the users spend more time on their mobile devices rather than desktop. In this situation, they rely on mobile itself for doing the shopping research. They would visit your site on their mobile devices, look out for the products, compare them, and make a decision. However, most of them prefer their laptop or desktop for doing the online shopping. They would research on their mobile phone but would go to their desktop for making the purchase finally. Here, having a wish list will allow the shoppers to save the product on their mobile and complete the checkout on the desktop later through multi-session and cross-platform wish list saving. Moreover, to use the multi-session wish list, the customer will need to create an account of your store. Thus giving your customers and engaging reason for signing up. For example, the Prestashop Advance Wish list module, allows the customers to use the Wish list feature both on their mobile phones and desktop. The interface is fully responsive and provides engaging UX on mobile devices as well.
Lead generation Wish lists come on the boundary line of buying and forgetting. Many a time, shoppers don't have an immediate buying intention for a product but want to remember it for future purchase. Many Wish list modules track the wish lists of the users and allow admin to have a peek at it. It helps him/her to determine the most desired products on the store, based on the which product have been saved by most of the users. Thus, the admin can use this information and encourage the buying process either by giving a discount or by reducing the price of the product.
Over to you Wish list is probably the most important feature for eCommerce sites to have today. In this era of research-intensive shopping, the absence of wish lists makes your site less engaging for the shoppers. You should have the proper arrangements for handling the customers with no immediate buying intentions. It's much better to add a third option of "saving a product" rather than having just two options - buying or Not buying. If you own a Magento, OpenCart, or a PrestaShop store, you can use one of these effective wish list modules and extensions respectively.
Advanced wish list - Magento Extension Advanced wish list - OpenCart Extension Advanced wish list - PrestaShop Addon