Why should you add a social login to your eCommerce website?
The expansion of social media has captured a wide range of audience. The ever- expanding platform of social networking has been influencing the market of e-commerce ever since the concept of e-commerce started evolving. The added benefits of the social media logins can be effectively channelized to boost your conversions. The role that the social media now plays in an e-commerce set up is a channel that drives-in the traffic onto your landing page. Apart from these, there are several other reasons which you should give a look at to understand why a social login feature is a much-needed addition to your e-commerce website. Good prospect for marketing The main aim of marketing is to make your product’s noise felt even at the remotest corner of the market. A social login assists you in fulfilling this aim. As the social network is penetrated very deep, it allows you to reach the potential customers that too without heavy expenses on the advertising front. The visitors can get a detail about your products and services by just clicking on the Call-to-action buttons provided by you on the social networking website and can access your portal easily. Quality of visitors data Most of the people on the social login platforms use these platforms to connect with their near and dear ones. Which means that most of the information provided by them during generation of their social account would be genuine. You can utilize this data for formulating your business policies and strategies
which should be more customer-centric and attractive. Easy flow of traffic Considering the fact that most of the visitors on your website would abandon the process mid-way even before landing on your web page, if you ask for a specific login, the importance of social login becomes paramount. Visitors feel annoyed to create a separate account just for visiting a website. A social login allows them the freedom to switch between their social surfing and online shopping that too with just a click. Thus, driving the traffic smoothly on your website. Allows you to create a valid proof of your services You can channelize customers reviews and feedbacks through the various social channel and can utilize them effectively. These reviews and feedback can become a part of your social connect, web pages and abandonment cart e-mail and can act as the booster for your conversions. Considering the fact that most of the online visitors prefer to read a review on any of the social connect before making a move, the credibility of data becomes significant. Final say With all these benefits and a great market potential to extract, social login proves to be a valuable addition for your website. You can easily latch on to the feature by installing the appropriate plugin based on the CMS platform of your website. OpenCart social login addon is one such installation which is handy for OpenCart based e-commerce websites.