The Landscaper Magazine | September 2021

Page 26

LANDSCAPER’S CIRCLE

Take the worry out of business growth When the pressure is on growing a landscaping business can at times be overwhelming. Here Paula Warman offers some stress busting tips

When I speak to fellow business owners within the industry, many suggest that as their business expands it seems to catapult them to more stress and a bigger to-do list. Already busy, working evenings and sometimes weekends to keep on top of it all – why would you want to add to that? However, if done correctly growing a business can be a fun and even a cathartic experience. From my own experiences and listening to those within our networking community, there are three methods that can help reduce stress and positively impact your work/life balance. Outsource or hire for your weaknesses The place to start is to get rid of your weaknesses. This allows you to focus on your strengths, aiding the business in its growth and better serving your clients. Not only does finding better talent were you maybe lacking, free up your time, but also results in those tasks being done more effectively. Whether you choose to outsource parts of the business in a skill or hire an employee, utilising skilled people for your weaknesses changes them into your business’ strengths.

that can be better spent big dreaming, making, and implementing plans. Working on the business rather than in it.

Hire for your strengths This might seem a bit strange, why would you want to get rid of the tasks you’re good at? Well, areas of strength for you aren’t necessarily what you’re passionate about. For example, you might be great at managing your business’ social media, but you don’t enjoy it. It takes up a lot of your time and doesn’t light that spark inside of you. By investing in a social media management company or hiring in-house, you’re not compromising on the quality and you’re freeing up your time. Time

Naturally grow your income It is well researched that what you focus on, grows. By implementing new ideas, planning ahead for the business and focusing on income generating tasks, you scale your income naturally. Although I have mentioned hiring employees, large teams are not the only way to grow and scale your income. Plus, growing your company doesn’t have to mean taking on more projects at any given time. • For a free masterclass on tried and tested business strategies visit www.thelandscaperscircle.co.uk/masterclass

Outsource work to help fill gaps in your business

The Landscaper’s Circle is the only online platform exclusively for business owners in the landscaping industry to learn how to market and run their business better. Become part of the #TLCTribe today for training and support. If you need our help please email at info@thelandscaperscircle.co.uk | www.thelandscaperscircle.co.uk

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