Happy New Year! We're kicking o 2025 with a bang - more tickets are now available for our sold-out Hair
Carnival Extravaganza in Marbella, March 2025! Get ready for an unforgettable weekend of inspiration, creativity, and pure relaxation in the sun. But hurry! Tickets are limited, so grab yours while you can. We can't wait to see you there!
BRITISH HAIRDRESSING AWARD
Stay ahead of the curve with the latest news & exciting updates from ASP with STOP THE PRESS - The opening section of each edition of Go Create where we dive into the world of ASP Expert Haircare and keep you informed and inspired! ASP
We are so excited to announce that ASP Global Ambassador, Tracey Ann Smith, came home from the British Hairdressing Awards as Midlands Hairdresser of the Year, second year running! We could not be more proud. Huge congratulations Tracey!
MORE TICKETS AVAILABLE!
23 RD - 25 TH MARCH 2025
HARD ROCK HOTEL MARBELLA, SPAIN
Two nights of luxury accommodation in a superb location hair shows, education & entertainment.
SUNDAY
The ASP Carnival event commences at 6pm & includes the following: DRINKS RECEPTION
REPAIR & RESET FOR 2025
New Year’s resolution - healthy hair? Repair & reset your locks back to their natural state with our revolutionary hair repair system.
BOND PROTECTOR
Protects inner structure of hair during colouring or lightening services and prepares hair for treatment.
BOND RECONTRUCTOR
BOND PRESERVER
Repair’s previously damaged areas of the keratin structure, leaving hair repaired and restored back to its natural state.
Take-home strengthening treatment to maintain improved hair condition. Use with full Vitaplex range for optimal results.
NEW YEAR, OUTSTANDING COLOUR
Make the switch this 2025 to ELIXIR Permanent Hair Colour for outstanding colour results, every time.
100% GREY/WHITE HAIR COVERAGE
SUPERIOR CREAM BASE
UNRIVALLED CONDITION & SHINE
ADVANCED ANTI-FADE TECHNOLOGY
& UV FILTERS
COLOUR WITH CONFIDENCE
AMAZING RESULTS EVERY TIME
THE RESULTS SPEAK FOR THEMSELVES!
Why
VEGAN FRIENDLY & 90% NATURALLY DERIVED
Cost E ective 100ml Tubes 1:1.5 MIX
Advanced Training & Education such as ASP COLOUR MASTERS COURSE
Unrivalled Shine & Condition with ANTI-FADE TECHNOLOGY
CAREER CHANGING OPPORTUNITIES available via ASP Colour Rebels
MULTI LEVEL EDUCATION In-Salon, In-Store & Online
BORN IN BRITAIN COMMITTED TO GLOBAL SUSTAINABILITY
FREE Developer, Backwash, Trolleys, Shade Guides, Education & much more through our EXTENSIVE LOYALTY SCHEME
PURETONE is our 100% Ammonia Free Dual Action Colour with the same incredible ultra shine, ultra conditioning formula as our best-selling colour ELIXIR.
Formula with Shea Butter & Argan Oil
or Liquid Activator
NEED INSPIRATION?
Take a look at some of our PURETONE Glossing & Glazing swatches to give you inspo for your next clients.
Glossing Mixes
Apply to clean, towel dried hair and always use visual development.
1:2
Glazing Mixes
Apply to clean, towel dried hair and always use visual development.
1:2
On pre-lightened hair
Tone: 30g PureTone Copper Rose + 30g Apricot + 1g 6.666 with 122g Puretone Liquid Activator
take inspo from our online community
@_naomilloyd_hair
On pre-lightened hair
Root melt: PureTone 4.124 + Puretone Activator
Ends: PureTone Rose Blush + Puretone Activator
Glazing with 000 Pure Gloss gives the hair uber shine and manageability for all hair types with NO colour.
EXPERT SERIES
DISCOVER OUR EXCLUSIVE EXPERT SERIES DESIGNED FOR HAIR PROFESSIONALS, BY HAIR PROFESSIONALS.
Expertly crafted to prepare and maintain optimum hair & scalp condition, giving ultimate colour and lightening results.
Non-Bleach
Includes Vitaplex Technology
Removes Artificial Colour Only
Allows Immediate Re-Colour
Improves Condition & Shine
MEET THE REST OF THE FAMILY
PRE-PIGMENTATION SPRAY
Pre-Pigmentation Spray deposits pure pigment prior to colour correction & re-colouration of bleached, lightened or porous hair.
RED for use before red, violet or mahogany shades or re-colouring back to base shades 1.0 to 5.0.
ORANGE for use before copper shades or re-colouring back to base shades 6.0 - 8.0.
YELLOW for use before gold shades or re-colouring back to base shades 9.0 - 10.0.
£9.89+VAT (each)
VITAPLEX
A revolutionary 3-part biomimetic system that allows you to lighten & colour without compromising the integrity of the hair.
VITAPLEX protects the hair during the chemical process, minimising breakage, reducing cuticle damage & improving elasticity.
VITAPLEX 01 £46.45+VAT | VITAPLEX 02 £29.30+VAT
HAIR & SCALP PROTECTOR
A protein, mineral & nutrient rich additive for colour & bleach. Also for use as pre-perm.
RAV19, Fig, Oat, Karite, Vitamins E & F combine to repair revitalise, strengthen & protect the hair & scalp from damage during the chemical process.
£11.50+VAT
pH REBALANCER
FOR USE AFTER ANY COLOURING OR BLEACHING SERVICES
Post Colour Treatment - Restores the hair's natural pH & locks down the cuticle to retain colour for longer.
Removes swelling on the hair shaft from chemical services & over bleaching. Soothes the scalp & skin.
£7.65+VAT
POROSITY EQUALISER
FOR USE PRIOR TO ANY COLOUR OR BLEACH SERVICES
NEW FORMULA
Equalises the hairs porosity from roots to tips to allow even colour penetration, hair is nourished, moisturised, and strengthened.
£7.65+VAT
ANTI-ORANGE SHAMPOO 275ml
MAINTENANCE CONDITIONER 275ml
ANTI-ORANGE DEEP TREATMENT MASQUE 150ml
with this intensive 4 PART COURSE -
1 Hair & Colour Science
Hair & colouration science, how to use this knowledge giving you a deeper understanding of colour craft.
7th - 8th April 2025
2 Colour Psychology
Colour psychology & client profiling will give you the keys to consultation success.
12th - 13th May 2025
3 Colour Correct
In depth understanding of correcting colour & how to plan the journey of the hair.
9th - 10th June 2025
4 Creating Creativity
Planning & executing bespoke creative colouring with Global Ambassador Tracey Ann Smith.
