Hair
Formulated with Citric Acid to strengthen hair from the Inside
Formulated with Squalane to soften & smooth hair on the outside
83% say their hair feels revived after 1 use *
94% agree hair is smoother*
Formulated with Liquid Proteins + B5
Helps to reduce breakage while equalising porosity and smoothing hair.
The Anti-Breakage system** targets porosity right where it’s needed, helping to create a smooth and even surface with up to 60% less breakage.** *Consumer test. Shampoo, conditioner, mask and balm **Brushing test: when using anti-breakage shampoo, conditioner and leave-in spray Vs. classical
Care and Styling
Food For Soft Dry - Very Dry Hair
Hydrating haircare system, infused with Avocado Oil & Hyaluronic Acid, to replenish dry hair and prevent moisture loss.
A Curl Can Dream Curls & Coils
Curl PatternPreserving System for curl types 3 & 4. Infused with Manuka honey extract.
Keep Me Vivid Colour Maintenance
Help combat hair colour fading with the complete Keep Me Vivid Range.Suitable for all colour-treated hair types.
So Silver Neutralise Yellow Tones
Purple toning haircare helps to neutralise unwanted yellow undertones on blonde hair and enhance silvers and blend greys.
Instacure Dry, Brittle & Damaged Hair
The Anti-Breakage system* targets porosity right where it’s needed, helping to create a smooth and even surface with up to 60% less breakage.*
Brass Off Neutralise Brassy Tones
Cool it down with the Brass Off Total range, Matrix 1st system to neutralise brassy tones in lightened brunette hair, while moisturising hair and protecting it from breakage.
Mega Sleek
All Frizz Prone Hair
Control rebellious, unruly hair with ever-lasting sleekness. Infused with shea butter, provides frizz control and humidity protection for 5x smoother hair.
NEW Instacure Build-A-Bond For
Mega Damaged Hair
Formulated with Citric Acid to strengthen hair from the inside.
(Replacing Unbreak My Blonde)
*Brushing test: when using anti-breakage shampoo, conditioner + leave-in spray vs. classical shampoo with sensitized hair.
Matrix Care - Refresh your knowledge for Retail
Colour Obsessed Protect All Coloured Or Dyed Hair
Anti-oxidant formula helps to maintain colour and shine, designed to protect colour from environmental damage for all hair types and textures.
Miracle Creator
Revitalize & Strengthen Hair
20 benefits and counting... Boosts shine, primes, detangles, protects against heat, controls fly-aways, helps to strengthen, smooths and softens
High Amplify Fine Limp Hair
Boost fine, limp hair with this volumising haircare system that adds lasting all over volume*
*When using the system of shampoo, conditioner, styler Vavoom! Hairspray
Fix hair in place with Vavoom’s different levels of hold - extreme highhold, continual hold with workability and ultra high hold.
Matrix Styling
All your styling needs
Explore Matrix styling for all your styling needs from volume to sleek slick backs. With products including Styling Setter Mousse, Height Riser Power and Over Achiever 3-in-1 wax.
*Any mix. cheapest free Backwash, treatments and styling included Buy 5 Get 1 Free*
Nets from £5.67 each List from £6.80 each
Make a Success of Retail
Don’t sell, consult
Use your skills and experience as a hairdresser to provide your client with a personalized consultation on product recommendations, rather than turning it into a sales pitch. Many clients are deterred by a hardsell approach, as it can come across as solely focused on making a sale. Instead, by offering tailored advice and using your expertise to suggest products that are best suited to their needs, clients will perceive the value and be more inclined to invest in them.
Before After
Don’t just explain, demonstrate
During your service with the client, make sure to use the products you discussed during the consultation. When clients see these products in action and observe their results first-hand, they’re more likely to be persuaded to make a purchase. Additionally, presenting before-and-after images of other clients’ results can further enhance their confidence in the products. People are often more convinced by seeing tangible evidence rather than just hearing about it.
Don’t guess, be knowledgeable
It’s essential to educate yourself on the products you’re selling. Don’t guess or provide inaccurate information, as this can lead to clients not seeing the benefits and losing trust in your recommendations. When you’re knowledgeable, clients are more likely to trust your advice and see real results from the products you suggest.
The Matrix Education section on the L’Oréal Access app is a useful tool to become more knowledgeable about Matrix products.
Don’t push profit, personalise
Avoid pushing products that don’t meet your clients’ hair needs just to boost profits. Doing so will come across as insincere, and clients won’t build trust or a genuine relationship with you. Instead, focus on personalising the haircare products you recommend to align with their unique needs, showing that you genuinely care about their hair goals.
For example, adding the Matrix instacure to the routine of a client with dry and brittle hair would be a great way to personalise their haircare since it’s designed specifically to improve hair strength.
Don’t dismiss, follow up
Showing genuine care for your clients is key to building strong relationships. When they feel that you truly care, they’re more likely to remain loyal and purchase products from you. A simple way to show this care is by checking in on how they’re finding the products you recommended. This not only shows your dedication but also gives you the chance to make things right if the product isn’t working for them.
How are you getting on with the Matrix Instacure range?
Loving it & noticing such a difference in my hair!
