MEDIA KIT 2016
INTRODUCE
TST tourist Magazine: the magazine for travelholic TST tourist is a vibrant magazine for people who embrace life with experience, confidence and passion; who want the absolute best from everything life has to offer. Every issue is packed with relevant travel contents, including cultures, attractions, cuisine, lifestyles and more. Produced and released by NOVAS JOINT STOCK COMPANY (YUMEBOSHI) This is the best channel which provides informations of services, destinations. The strength of magazine are rich and lively contents as well as beautiful copywrited images. After 05 years of operation, TST tourist Magazine has now been known as the useful magazine in tourism and lifestyle. With TST tourist Magazine, readers can find the newest trends for entertaining, discovering and enjoy life
PRODUCTIONS
Seasonal publications • • •
Spring Summer Fall
Monthly publications
SERVICES • Publication & Advertising • Communication consultation • Exclusive event management • Brand image consultation and event communication management.
READERS
[MAGAZINE]
Áo khoác: Escada Nhẫn đá, hoa tai: Versace
What & Where: With short but original information, What & Where section provides useful information for your journey, including bars, pubs, restaurants, spas & fitness centers, hotels, resorts, golf, tours, entertainment programs in the month, shopping and other services. Travel: With experiences after journeys, TST tourist magazine reporters will take you to fascinating attractions in the country and all over the world. Discovery: Life holds a variety of secrets and values which you have never imagined before... Let’s explore with TST tourist magazine Culture: Articles of experts, researchers of culture, history, archaeology, arts, ancient and architectures. Fashion: Fashion trends, collections of clothes for evening events. Character: This section introduces famous charac-ters such as investors, hotel/resort managers, CEO and important people, who have influence on on tourism or directly make decisions contributing to the identity of tourist services of Vietnam at present and in the future. Food & Wine: Culture of wine and cuisine are listed with addresses in Vietnam
READERS
44%
10%
Female
READERSHIP
Male
56%
TST tourist 's magazine readers look to magazine to help them decide where to go on their dosmetic and outbound trip. Readers include people who are open-minded, willing to try new things and have fresh perspectives on life.
5%
Gender
Distribution of Publicshing Locations
25%
10% 15%
10% 15% 10%
Learn about attractions and travel ideas
79%
Format
TST tourist's clients
Newsstand
Luxury hotels, resorts and restaurants in Vietnam National and International Travel Expo Aircrafts & Transportation
Saigon Entrepreneur Club
Read about breaking news and travel tips
75%
Monthly publications Size: 210 x 290 mm
Beauty salons, Spa centres...
Read about aircraft and hotels
78%
Seasonal publications: Spring, Summer, Fall Size: 210 x 290 mm
Page number:
36 (CMYK)
Page number:
150 (CMYK)
Frequency:
12 times per year
Frequency:
03 times per year
Publishing date: On 15 th of each month
Publishing date: On 15 th of quater
Material paper: Couche 250 (cover ), couche 150 (inside)
Material paper: Couche 250 (cover ), couche 150 (inside)
Number of copies published: 15.000 copies Gifting: Entrepreneurs, managers Display: VIP airport lounges, resorts, hotels, restaurants, CafÊ, Spa & beauty salons. * Focusing on those with high incomes 25 – 30 years old
Tay Do Branch
SECTIONS
What & Where: With short but original information, What & Where section provides useful information for your journey, including bars, pubs, restaurants, spas & fitness centers, hotels, resorts, golf, tours, entertainment programs in the month, shopping and other services. Travel: With experiences after journeys, TST tourist magazine reporters will take you to fascinating attractions in the country and all over the world. Discovery: Life holds a variety of secrets and values which you have never imagined before... Let’s explore with TST tourist magazine Character: This section introduces famous charac-ters such as investors, hotel/resort managers, CEO and important people, who have influence on on tourism or directly make decisions contributing to the identity of tourist services of Vietnam at present and in the future. Food & Wine: Culture of wine and cuisine are listed with addresses in Vietnam
ADVERTISING RATE CARD [Prices are exclusive of VAT]
Stander Placement ADVERTISING COVER (PAGE 2) Bleed size: 210 x 290 mm Display: 206 x 281 mm VND 35.000.000
ADVERTISING PAGE IN Bleed size: 210 x 290 mm Display : 206 x 281 mm VND 25.000.000
ADVERTISING COVER (1/2 PAGE STAND) Bleed size: 155 x 290 mm Display : 153 x 281 mm VND 15.000.000
ADVERTISING COVER (PAGE 3) Bleed size: 210 x 290 mm Display : 206 x 281 mm VND 30.000.000
DOUBLE PAGE Bleed size: 420 x 290 mm Display : 412 x 281mm VND 37.000.000
ADVERTISING COVER (1/2 PAGE LANDSCAPE) Bleed size: 210 x 145 mm Display : 206 x 143 mm VND 15.000.000
DOUBLE PAGE (WITH PR) Bleed size: 420 x 290 mm Display : 412 x 281 mm VND 30.000.000
ADVERTISING COVER (1/4 PAGE) Bleed size: 52.5 x 72.5 mm Display : 50.5 x 70.5 mm VND 10.000.000
ADVERTISING COVER (PAGE 4) Bleed size: 210 x 290 mm Display : 206 x 281 mm VND 40.000.000
Special Placement ADVERTISING COVER (PAGE 2) Bleed size: 210 x 290 mm Display: 206 x 281 mm VND 40.000.000
ADVERTISING COVER (PAGE 3) Bleed size: 210 x 290 mm Display : 206 x 281 mm VND 35.000.000
ADVERTISING COVER (PAGE 4) Bleed size: 210 x 290 mm Display : 206 x 281 mm VND 45.000.000
ADVERTISING PAGE IN Bleed size: 210 x 290 mm Display : 206 x 281 mm VND 30.000.000
Advertorial
[Excluded writing fee]
SINGLE PAGE Bleed size: 216 x 291 mm Display: 206 x 281 mm VND 40.000.000
DOUBLE PAGE Bleed size: 71 x 291 mm / 216 x 97 mm Display: 61 x 281 mm / 206 x 87 mm VND 60.000.000
Other STANDARD INSERT (exclusive of printing fee, production) Bleed size: 71x291mm / 216x97 mm Display: 61x281mm / 206x87 mm VND 55.000.000
COLLECTION X 10 PAGE Bleed size: 71x291 mm / 216x97 mm Display: 61x281 mm / 206x87 mm VND 60.000.000 VND 90.000.000 ( Product include )
Technical Requirement Bleed: 3mm – on all sides Safe Area: The safe area allows the printing press to have to trim properly. All text, photos and graphics that you do not want to bleed need File format: AI, ESP, PDF
Booking Deadline Booking deadline: Before 25th of each month Art work deadline: Before 05th of each month Publishing date: On 15th of each month
Discount Rate ISSUE
DISCOUNT RATE
1-3
10 %
4-6
15 %
7-9
20 %
10 - 12
30%
Contact Lê Quang Hiển/Mr. Sales Supervisor 090 380 2121 quanghien@yumeboshi.com
NOVAS JOINT STOCK COMPANY 10 Tu Xuong Street, Ward 7, District 3 , Ho Chi Minh City [T] : (08) 3932 1111 - [Fax] : (84.8) 3932 1897 www.yumeboshi.com