MarketingTips: Smartphone and Youtube

Introduction As a cattle producer, your time is spent tending to chores, preparing for show, and minding your budget. Our easy to understand guide will provide you the necessary information to market your club cattle using your smartphone and YouTube.

NOTE: using your smartphone to market your cattle is easy and effective. It is not intended to replace professional videographers or editing services.

Needed Supplies These are the basics you are going to need for this method – I say this method because there are so many ways to accomplish a similar goal using technology these days; but this is my preferred way that works for me. Adapt it to your needs! 

Smartphone (examples include a Droid, iPhone, Blackberry, or others that have an “app store”)

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Camcorder feature on your smartphone

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Cell Phone Data Plan (such as a Verizon data plan, AT&T data plan… not sure? Your service provider can tell you. In most cases, service providers require a data plan if you buy a smartphone… so if you’ve got a smartphone you more than likely have a data plan)

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YouTube account (if you don’t have one, visit http://www.youtube.com/ and create one using your computer or smartphone)

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YouTube app on your smartphone (if it’s not already installed, visit your app store to install it)

Hang in there … I’ll show you exactly what I mean in the following sections.

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Here’s my smartphone; it’s a DROID 2 Global by MOTOROLA. Nothing really fancy – but it sure looks nice against my office wall color (called “Jalapeño Green”). Verizon has an assortment of support guides for every phone supported on their network at http://support.verizonwireless.com. If you are looking for more specific information on your make/model, check out your phone service provider website, such as AT&T, Sprint, etc.

Next we’ll cover how to take some video.

Video Tips Here are some tips for filming your cattle, before we get to the tech stuff: 

Use a nice clean background to show your cattle. For instance, record them walking in a field or large pen and avoid a busy background that can detract from your animal

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Make sure your calf is clean and clipped for the internet debut

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Hold your camera steady or consider a tripod; jerky video won’t get any rave reviews

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Editing will be limited with this form of video so it is recommended to use the Mute button once you activate your camera

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Make sure you have a good, tight shot of your animal – video should be able to show the structural soundness of the animal, and as if the prospective buyer were there in person

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Keep your final video under 2 minutes long since high-speed internet isn’t available in all rural areas

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Camcorder App (Android) The camcorder app can be found under All Apps on your smartphone. On my Droid I select the “All Apps” icon highlighted below. Locate and select the Camcorder app.

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Turn your phone sideways (landscape) to record video. Once the Camcorder app is launched, press the large red Record button to begin recording. An additional Mute button will appear once recording has started, which will mute your microphone. When finished recording, simply press the white Stop button. Piece of cake, right? We demonstrate below how to use the camcorder feature on our smartphone.

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YouTube App Once your recording is finished it is ready to upload. Locate and select the YouTube app in your All Apps screen. NOTE: If you don’t see the YouTube app, you may need to visit your App Store to download and install it (now called PLAY on Droid phones). On my model, the PLAY App Store is highlighted with the yellow box.

Sign in with your YouTube username and password. Choose the more options button (show as four squares on my phone face)

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The more options button will bring up a YouTube menu. Choose Upload

Choose Gallery Select the video you just finished recording.

Provide a Title and description for your video. Choose Upload. (Here’s a tip: if you would like the video to be shared or viewed, change Privacy from Unlisted to Public. )

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Upload Complete! Now What? With your video listed on YouTube it can be shared, edited, or embedded on your website. For example, share it with your friends on Facebook. Tweet the URL. Embed it in a blog. If you created a YouTube video using this guide, please let us know by visiting our website at www.clubcattle.com Weâ&#x20AC;&#x2122;ve got a lot of ideas to aide your marketing efforts, contact us for more information!

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Turn static files into dynamic content formats.

Create a flipbook