Promoting Wyre as a place to visit will

Perhaps you run a coffee shop at the end of a popular walking route. You could use your social media to promote your daily special and artisan coffee, and maybe that will be enough to gain some local business.

But what if you think bigger and promote the place? Sharing the walk route and photographs of the amazing scenery of the area, with the promise of a warming artisan coffee at the end of the walk, will give visitors an experience. And an experience is something they’ll remember.

Visitors to a place benefit all of the businesses within that place, so we need to work together to encourage people to visit Wyre.

Add to the visitor experience

The growth of experience tourism means that visitors are more likely to book an overnight stay if there is a specific reason for doing so – such as walking festival, a car show or a concert.

Oftentimes the event organiser will be working hard to promote their event to increase footfall and/or sell tickets. But local businesses and attractions are missing a trick if they don’t jump on board and join in with promotion. Creating a ‘buzz’ around an event and cross-promoting it can boost tourism across the whole area as people start talking about and sharing the event on social media. This is where that collaborative marketing can really drive up business!

If visitors are already coming to the area for an event, position your business in a way that adds to their experience and encourages them to come back again and again.

The purpose of this toolkit

As a business owner, your priority is promoting your business and what it has to offer; but as we can now see, collaborative marketing and working together to share a cohesive sense of place message can encourage more visitors to Wyre, and benefit the local economy as a whole, including your business.

This toolkit will help you to discover the special qualities of this area and how to use them to develop and promote your business. Within these pages, you’ll find example wording you can use to help develop Wyre’s sense of place.

How to use this toolkit

We have organised this toolkit into sections, each highlighting one of the special qualities of the area:

We are... beautiful beaches

We are... a breath of fresh air

We are... historic highstreets and bustling markets

We are... rich in heritage

We are... a warm Lancashire welcome

Within each section, we’ve given some background information about that special quality and why it is important to Wyre’s sense of place.

The information provided is supplemented by our online image library, where you can download free to use images to help promote your local area.

Image library

The images in our image library are free for use for promotional purposes in brochures and digital marketing or social media.

The images cannot be used for commercial activity (e.g. creating postcards for sale) and cannot be redistributed or uploaded to any other image sharing library.

Where instructed, please credit the photograph with the name of the photographer. If no photographer name is given, no credit is required.

We Are WyreAn Introduction

Discover Wyre - a place with fabulous views, wonderful walks, mouth-watering local food and quality accommodation. The home of picturesque towns including Fleetwood, Garstang, Poultonle-Fylde and Thornton Cleveleys, as well as many rural villages.

On one side you’ll find stunning award-winning beaches with unspoilt coastlines, and on the other unforgettable landscapes in the Forest of Bowland, an area of outstanding natural beauty.

Our visitor economy campaign – We Are Wyre – develops and expands our sense of place by highlighting experiences and feelings instead of places and attractions. We define Wyre not by its name but by the things visitors can discover, the memories they can make, and the unique experiences that they can only find here in Wyre.

Describing Wyre

To depict the area’s unique feel, think about the words you could use to describe the views, landscapes, highstreets and community to your visitors. Then, think about the feelings these words create, or how Wyre makes you feel when you spend your leisure time there.

Why not look through your customer feedback on social media and TripAdvisor and use some of the words people use to talk about your business?

green open spaces sunsets diverse landscape entertainment scenic nightlife safe charming optimistic warm Lancashire welcome social historic traditional breathtaking views unspoilt coastline welcoming walkers paradise calm serene thriving picturesque growing peaceful local produce something for everyone tasty varied family relaxing lucky welcoming