LIFTING THE LID ON: PROFESSIONAL NETWORKING

The vast majority of people reach out to friends, colleagues, friends of friends or acquaintances from time to time, for a whole host of reasons. Put simply, that's a distilled down version of networking.

However, for some, the word networking conjures up images of large groups of people in suits, standing around in hotel function suites, exchanging business cards. That still happens of course, but platforms such as LinkedIn and online ‘virtual’ events have expanded the networking field exponentially

A great way to look at networking is through the prism of three of its main pillars: connection, interaction, and relationship building:

Make connections with peopleeither in person or online - with whom you have overlapping areas of interest.

Interact and engage with these people as well as relevant groups or organisations

From there, you can build relationships

Successful, sustainable networking is predicated on reciprocity, or put another way, apply the venerable sales negotiation principle of ‘give to get' to networking People will remember you if you engage with your network often, not just when you need something. Offering advice, comment, information and support will also make you memorable.

Networking Preparation

Research the business interests of speakers and attenders at networking events

Develop a short business pitch to be used in conversation with event attenders

Keep a supply of business cards handy at all times for 'in person' networking

The Follow-Up

It can take a number of months to develop business relationship and alliances, so it is important to have a plan for when and how to follow up with new contacts in order to encourage further meetings or invitations to events

X-Forces Enterprise run regular, free, virtual networking sessions where you'll meet like-minded individuals from the military community Learn more here