ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل QATAR PETROLEUM
BRAND GUIDELINES
CONTENTS
ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل QATAR PETROLEUM
Qatar Petroleum history (page 2) About Qatar Petroleum (page 3) Qatar Petroleum Logo (page 4-13) Corporate Identity (page 14-19) Promo materials (page 20-27) Office interior (page 28-29) Exterior design (page 30-35) Outdoor advertising (page 36-41) On social media (page 42-46)
1
QP HISTORY
ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل QATAR PETROLEUM
A selection from the QP archives
The first well, Dukhan 1, was drilled in 1939. Development continued after World War II and in 1949 the first crude exports occurred and the first offshore concessions were granted. In 1960, the Idd Al-Shargi and Maydan Mahzam fields were discovered. The largest offshore field, Bul Hanine, was discovered in 1970 and came onstream in 1972. Qatar Petroleum was created in 1974.
2
ABOUT QP
ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل QATAR PETROLEUM
short information ABOUT QP
Qatar Petroleum (QP) is a state owned petroleum company of Qatar. The company operates all oil and gas activities in Qatar, including exploration, production, refining, transport, and storage. QP's President & CEO is Saad Sherida Al-Kaabi, Minister of State for Energy Affairs. QP's operations are directly linked with state planning agencies, regulatory authorities, and policy making bodies. Together, revenues from oil and natural gas amount to 60% of the country's GDP. As of 2018 it was the third largest oil company in the world by oil and gas reserves.
3
QP LOGO
ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل QATAR PETROLEUM
QP LOGO rebranding
ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل QATAR PETROLEUM
OLD
new
4
QP LOGO
ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل QATAR PETROLEUM
idea of new logo
ق+ ARABIC “Q” LETTER
P FIRST LETTER OF “PETROLEUM”
=
+ ball of flame ICON
ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل QATAR PETROLEUM
5
QP LOGO
ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل QATAR PETROLEUM
LOGO USES USE
ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل
ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل
ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل
QATAR PETROLEUM
QATAR PETROLEUM
QATAR PETROLEUM
ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل QATAR PETROLEUM
7
QP LOGO
ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل QATAR PETROLEUM
LOGO USES DON’T.
ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل
ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل
QATAR PETROLEUM
QATAR PETROLEUM
ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل QATAR PETROLEUM
ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل QATAR PETROLEUM
ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل QATAR PETROLEUM
8
QP LOGO
ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل QATAR PETROLEUM
brand colors palette
#67a776 color description: Mostly desaturated dark lime green
rgb: 103, 167, 118 CMYK: 38, 0, 29, 35 HSL: 134.1°, 26.7, 52.9 HSV (HSB): 134.1°, 38.3, 65.5
#313C56 color description: Very dark desaturated blue
rgb: 49,60,86 CMYK: 43, 30,0, 66 HSL: 222.2°, 27.4, 26.5 HSV (HSB): 222.2°, 43, 33.7
9
QP LOGO
ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل QATAR PETROLEUM
typography
VOGA
Janna LT
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy ZZ
ا ب ت ثجح خ د ذ ر زسش ص ض ط ظ عغف ق كلمن هو ي
1234567890!@$%&?:.,
1234567890!@$%&?:.,
10
QP LOGO
ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل QATAR PETROLEUM
Logo laying
Logo ON PAPER
Logo ON wood
11
QP LOGO
ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل QATAR PETROLEUM
Logo laying
Logo ON LEATHER
Embroidered Logo
12
QP LOGO
ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل QATAR PETROLEUM
Logo laying
3D LOGO
logo on burlap fabric cloth
13
C O R P O R AT E I D E N T I T Y
ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل QATAR PETROLEUM
stationery
14
C O R P O R AT E I D E N T I T Y
ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل QATAR PETROLEUM
stationery
15
C O R P O R AT E I D E N T I T Y
ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل QATAR PETROLEUM
stationery
16
C O R P O R AT E I D E N T I T Y
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Business Card
3.5 x 2 inch
17
C O R P O R AT E I D E N T I T Y
ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل QATAR PETROLEUM
ID Card
18
C O R P O R AT E I D E N T I T Y
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paper & ceramic cup
19
P R O M O M AT E R I A L S
ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل QATAR PETROLEUM
waving flag
20
P R O M O M AT E R I A L S
ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل QATAR PETROLEUM
desk flag
21
P R O M O M AT E R I A L S
ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل QATAR PETROLEUM
safety helmet
22
P R O M O M AT E R I A L S
ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل QATAR PETROLEUM
engineer wear
23
P R O M O M AT E R I A L S
ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل QATAR PETROLEUM
corporate bag
24
P R O M O M AT E R I A L S
ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل QATAR PETROLEUM
CORPORATIVE PATTERN
25
P R O M O M AT E R I A L S
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calendars with pattern
26
P R O M O M AT E R I A L S
ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل QATAR PETROLEUM
GREETING CARD with pattern
27
OFFICE INTERIOR
ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل QATAR PETROLEUM
GLASS & OFFICE INTERIOR
28
OFFICE INTERIOR
ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل QATAR PETROLEUM
reception & neon sign
29
EXTERIOR DESIGN
ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل QATAR PETROLEUM
logo on building
30
EXTERIOR DESIGN
ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل QATAR PETROLEUM
petroleum platform
31
EXTERIOR DESIGN
ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل QATAR PETROLEUM
petroleum pipeline
32
EXTERIOR DESIGN
ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل QATAR PETROLEUM
petroleum tanker
33
EXTERIOR DESIGN
ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل QATAR PETROLEUM
petroleum station
34
EXTERIOR DESIGN
ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل QATAR PETROLEUM
oil transporters
35
OUTDOOR ADS
ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل QATAR PETROLEUM
ads design templates
36
OUTDOOR ADS
ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل QATAR PETROLEUM
citylight poster
37
OUTDOOR ADS
ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل QATAR PETROLEUM
citylight poster
38
OUTDOOR ADS
ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل QATAR PETROLEUM
billboard
39
OUTDOOR ADS
ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل QATAR PETROLEUM
billboard
40
OUTDOOR ADS
ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل QATAR PETROLEUM
BANNER
41
ON SOCIAL MEDIA
ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل QATAR PETROLEUM
42
ON SOCIAL MEDIA
ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل QATAR PETROLEUM
43
ON SOCIAL MEDIA
ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل QATAR PETROLEUM
44
ON SOCIAL MEDIA
ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل QATAR PETROLEUM
YOUTUBE
45
ON SOCIAL MEDIA
ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل QATAR PETROLEUM
46
ﻗﻄﺮ ﻟﻠﺒﺘﺮ و ل QATAR PETROLEUM
(c)
2020
