Layout, Design and Formatting of Business Proposal

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Layout, Design and Formatting of Business Proposal A business proposal is an offer made on behalf of a seller to a buyer. It is a means of introducing business to the prospective client. An offer letter plays a crucial role in arousing interest in the mind of a customer for the offer. A descriptive and professional looking offer letter can communicate easily the message of the company. Therefore, a clear and vivid designing of an offer letter is essential. A good business proposal is the one that can arouse interest towards an organization. The formatting and designing of an offer letter should be visually striking and appealing. The content that you want to write or use for an offer letter should be lucid and clear. Through the content a seller can persuade a potential customer to accept the offer. You can present the content in a page layout that is attractive and striking. Present your offer in such a manner so that a client should feel that your offer can solve his problem. If you are presenting an offer letter to be e­mailed to a client, then you can select from a variety of online templates. A marketer should choose a font type and font size used that is mainly used for professional purposes. These fonts mainly utilized for professional purposes are Times New Roman, Arial or Verdana. The fonts can range from ten to twelve in size. For better explanation, you can use colors for making a business proposal attractive and visually striking. However, avoid making an offer letter extraordinarily colorful so that it does not render a professional appearance. A marketer can also make use of graphics for a better explanation of the text. The use of appropriate images makes your idea or concept self­ explanatory. Make the navigation from one topic to another topic easy for a prospective reader. A person can also mention the appendices for the data towards the end of an offer letter. You can also use Table of Content, List of Figures or Diagrams in a best manner possible. This makes the data self­explanatory, lucid and clear. With such kind of formatting and layout, you can create an impressive business proposal


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