1 minute read
DETAILED SECTION
MATERIAL KEY:
SECTION A
Advertisement
Solo Project
3 rd Year Spring 2021
4 homeWORK : HUSTLE & UNWIND
Chris Witherspoon is the president & chief growth officer at DNA, an advertising firm in the Greater Seattle Area. DNA works with many local creatives to showcase their businesses with bright and vibrant imagery. Because DNA’s branding is so eclectic, I wanted to reflect their visual language with a more formal and subdued environment. With remote-learning and working becoming the new norm, hybrid workspaces are in high demand.
Restlessness is inevitable while stuck at home, which is why it is vital to have a place of reprieve. By dividing the space using casework, it creates an open and airy space, while still maintaining privacy.
MOODBOARD & MATERIAL SWATCHES
Solo Project
2 nd Year Spring 2020
