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Personality Branding Service Brochure
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Pb PERSONALITY BRANDING
Personality Branding Service Brochure
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Alder Service Overview 5 1
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BRAND VALUATION
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GOVERNMENT, POLICY & POLITICAL SERVICES
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Alder Consulting is an ideas and branding corporation focused on business and nation development. We have an established presence in Africa & the United Kingdom as well as strategic partnerships in other key markets. Alder Personality Branding Service | 1
Mission Our mission is three-fold:
Clients We help our clients expand horizons, realise visions and improve bottom lines.
Nation We progress nation development through our ideas, policy contributions and intellectual assets.
Society We believe in the worth of the human. We dedicate our resources to alleviating the lot of the poor, taking care of the socially disadvantaged and maximising human potential. Alder Personality Branding Service | 3
1 POLITICAL CANDIDATES
We offer Personality Branding Services to three distinct audiences: 2 HIGH NET WORTH INDIVIDUALS
Alder Personality Branding Service | 7
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CELEBRITIES
Personality Branding Modules
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In a nutshell...
We develop personality brands for celebrities & individuals.
We devise promotional strategies.
We develop visual identities including personalised logos and crests for celebrities & individuals
We develop communication and promotional materials.
We develop personal branded websites.
We provide personal brand advisory services.
We provide book publishing services as a promotional tool.
We provide PR and media relations services.
Credentials & References
Alder Consulting has a rich history of innovation in the branding industry. We introduced branding as a discipline in Nigeria as well as the consulting model for branding. We also released the firstever research based brand report in Nigeria: The Alder Brand Report. We understand the political, socio-cultural & economic issues that impact on corporate & state brands in Africa and have produced papers in these areas. We are USA Today’s exclusive partner in Nigeria for the sale of marketing communication in USA Today and USA Today.com. Our professional memberships include: ESOMAR World Research (Netherlands) American Institute of Graphic Design (USA) Association of Advertising Agencies of Nigeria (AAAN) Nigerian Institute of Public Relations (NIPR) Advertising Practitioners Council of Nigeria (APCON) Nigerian Institute of Management
Alder SME Branding Service | 26
Alder Corporate Social Responsibility We are a socially responsible organisation.
Our Corporate Social Responsibility initiatives are in the following areas: Support for 9 Orphanages / Hospices “Timeless...� Annual Charity Photo Exhibition Soup Kitchen for the homeless and the poor Support for Faith Based Organisations focused on social reformation and youths Scholarships and Benevolent Intervention
Alder SME Branding Service | 27
Client List Sampling We have had the privilege of consulting for the following:
Corporate Non-Profit
State & Policy
First Bank of Nigeria Guaranty Trust Bank
Nigerian Economic Summit Group
Federal Ministry of Information & Communication
Ecobank
(NESG)
Federal Ministry of Solid Minerals Development
Access Bank
Junior Achievement of Nigeria
Federal Ministry of Education
Conoco Philips
Convention on Business Integrity
Federal Ministry of Foreign Affairs
SAP
Federal Ministry of Agriculture & Water
Suburban West Africa
Resources
Akintola Williams Deloitte
Nigerian Export Promotion Council (NEPC)
Trustfund Pensions
Nigerian Communications Commission (NCC)
Honeywell Group
British High Commission
Crusader Insurance
British Council
SME
Akintola Williams Delloite
Garment Care
Brazilian Embassy
Kakawa Discount House
VIC Lawrence & Associates
Italian Embassy
Computer Warehouse Group
Norfolk Partners
Lagos State Public Private Partnership (PPP)
Afrinvest West Africa
Greater Port Harcourt Development Authority
UBI Energy Resourcery Ascot Africa Notore Chemical Industries Olaniwun Ajayi LP Alder Corporate Branding Service | 28
A corporation is a living organism; it has to continue to shed its skin. Methods have to change. Focus has to change. Values have to change. The sum total of those changes is transformation.
Alder Corporate Branding Service | 29
Andrew Grove, Founding Member and Senior Advisor, Intel Corporation
ALDER CONSULTING U.K. 33 St. James's Square London SW1Y 4JS, England T. +44 (020) 3008 6027 F. +44 (020) 3008 8555 Nigeria 1 Ajose Adeogun Street (by Ligali Ayorinde Street) Victoria Island, Lagos, Nigeria +234 (01) 270-5408-9 alder@alder-consulting.com www.alder-consulting.com