BR AN D G UI D E LI N E S
WIN NETWORK BRAND GUIDELINES
THE LOGO THE WIN NETWORK LOGO IS A UNIQUE DEVICE AND IS THE PRIMARY VISUAL REPRESENTATION OF THE ORGANIZATION. ALL USAGE OF THE LOGO SHOULD ADHERE TO SPECIFICATIONS IN THIS MANUAL. Win Network Orb
The Logo consists of two key elements:
The Win Network Orb The Win Network Logotype When being used as a single device, each com ponents properties and relations should not be altered in anyway.
Win Network Logotype
01
WIN NETWORK BRAND GUIDELINES
THE LOGO //SIZES THREE KEY LOGO SIZES HAVE BEEN CREATED FOR PRINTED MATERIALS. THESE ARE DESIGNED TO ACHIEVE CONSISTENCY AND CLARITY ACROSS PUBLICATIONS. IN ADVERTISING, EXHIBITION AND DISPLAY, THERE WILL BE A NEED FOR FLEXIBILITY IN LOGO SIZE. The three key sizes:
2.5 inches 1.5 inches 1 inch The logo should be used in its suggested size, on specified media, for best results.
1.5 inches[width] bussines cards letterhead
2.5 inches [width] max size for all media smaller than 13 in. by 19 in.
1 inch [width] minimum size
02
WIN NETWORK BRAND GUIDELINES 03
THE LOGO // SPEC IFICATIONS THE LOGO MUST BE POSITIONED IN ITS OWN CLEAR SPACE,STANDING APART FROM OTHER IMAGES AND TEXT. IT MUST BE SURROUNDED BY A MINIMUM CLEAR ZONE AS SHOWN.THE CLEAR ZONE HELPS PROTECT THE STATUS OF THE LOGO AND ENSURES IT IS ALWAYS DISPLAYED TO ITS FULL POTENTIAL.
The clear space used for the logo is determined by the height of the N, in The WIN network logotype. All elements should clear the minimum space indicated in the diagram.
clear space module
X
WIN NETWORK BRAND GUIDELINES
THE LOGO // ALTERNATIVES THERE ARE A COUPLE OF ALTERNATE WAYS TH E L OG O C AN BE P O S I T I O N E D . E ACH ALTERNATIVE WAS DESIGNED TO INCREASE TH E FL E X I BI L T Y O F T HE I D E N T I T Y W HIL E STAYING ON BRAND.
The minimum clear space specifications should always be adhered to.
Logotype [black]
04
Logotype [white]
WIN NETWORK BRAND GUIDELINES 05
THE LOGO // ALTERNATIVES C ON’T. THE WIN NETWORK ORB CAN BE DISPLAYED INDEPENDENTLY, ASLONG AS IT ADHERES TO THE STANDARDS OF THE COMPLETE LOGO. THE RECOGNIZIBILTY OF THE COMPANY IS A PRIORITY. DESIGNERS SHOULD BE AWARE OF THIS WHEN USING THE ORB INDEPENDENTLY.
3-d orb
3-d orb [grey scale]
2-d orb
2-d orb [black & white]
WIN NETWORK BRAND GUIDELINES
THE LOGO // PROTECTION IT IS ESSENTIAL THAT THE WIN NETWORK IDENTITY IS APPLIED CONSISTENTLY AT ALL TIMES. ALTERATIONS AND MISTAKES, HOWEVER SMALL, WILL DAMAGE THE OVERALL INTEGRITY AND REDUCE THE IMPACT OF THE IDENTITY.
The Win Network logo and any of its elements should be kept intact. Do not alter,stretch, or tilt them in anyway.
do not change the shade of blue
do not use the 2-d orb with a shadow
do not change the color
do not place the orb on a dark background [shadow will be lost]
When using the logo on a blue background make sure its The Win Network Blue and shades of it 06
do not stretch the orb
do not place the orb on any bright colored backgrounds
only use on the logo on Win Network Blue and shades of it
do not place the W in another shape
do not place the orb on patterns or any busy backgrounds
only use the logo on black and white photography or on parts of a photo where it is white or grey
WIN NETWORK BRAND GUIDELINES
THE COLORS THE WIN NETWORK COLOR PALETTE HAS BEEN DESIGNED TO REPRESENT THE WIN NETWORK AS A CONTEMPORARY AND INNOVATIVE ORGANIZATION.
The Win Network colors should always remain consistent. Never change the values of the color palette. The corporate color for The Win Network is, Win Network Blue. Black and White and/or grey scale can be used when necessary.
70% 55% 40% 25%
PANTONE 300 PC CMYK 100 42 0 0 RGB 0 123 195 HTML 007BC3
100
55
70
25
70% 55% 40% 25%
PANTONE BLACK PC CMYK 56 56 53 92 RGB 17 8 9 HTML 110809
07
WIN NETWORK BRAND GUIDELINES
THE TYPEFACES THREE TYPEFACES HAVE BEEN CHOSEN FOR USE IN THE WIN NETWORK COMMUNICATIONS MATERIALS. THESE HAVE VERY SPECIFIC CHARACTERISTICS AND USES.
Nexa Bold
headlines
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 678 9 ! @ # $ % & *
Futura Medium
sub heads
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 12 3 4 5 67 8 9 ! @ # $ % & *
Futura Regular
body text
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 123456789!@#$%&* 08