CONTENTS BRIEF AESTHETICS & STYLING THE LOOK OF FASHION FORECAST MARKET & THE READER THEME & RESEARCH CONTENT & DEVELOPMENT EDITORIAL 1 TIME REMEMBER EDITORIAL 2 LOUD SILENCE EDITORIAL 3 THE FLOWER BEAUTIFUL EDITORIAL 4 BEDTIME STORIES EDITORIAL 5 SNOW WHITE DIFFERENT L AYO U T & P R I N T I N G FINAL CHANGES COMMA THE FILM REFLECTION
BRIEF semester 1 / week 7 The Introvert- My perception, my perspective
Theme The magazine with the working title KNIGA (Book) focuses on my personal memory of certain social, academic and lifestyle situations that I experience and have experienced as an introvert. Being an introvert lets me think, judge and experience certain life situation diff erently from an extrovert. From an introverts point of view most life situations are perceived and rethought before actions are taken. The world for us is about learning to understand ourselves before we can turn our minds towards other people and our surrounding. It is about our comfort zone, our appreciation of who we are and what we do. It is about exploration of the new we want to face to develop the self to what we want it to be. This magazine is looking therefore into ‘silent moments’, ‘body and self appreciation’, ‘nostalgia’ and ‘life expectations’. Market This magazine is a one-off publication that concentrates on slow fashion, however the styling is kept fresh and modern. The magazine’s aesthetic is modern, edgy and still ethereal. Furthermore it is aimed to place the magazine in niche magazine stores such as Wardour News or Horrods book shop. KNIGA is a publication that young readers between the ages of 18 and 30 would read who lives in a city and like to take time-off from the busyness surrounding them. Content The magazine has a minimum of 5 photo stories that feature outdoor and indoor shots as well as still life photography. The photographs do not necessarily overtake whole pages to create a natural frame around them. The size of the magazine in overall is kept around size A4 to have just enough space on a coffee table. The cover is hardcover and the paper is kept matte to reduce the destruction of light flares on paper. The paper is also in good quality that is thicker than usual paper to avoid folded pages. Presentation KNIGA has a clean, romantic layout and is designed towards a look of a coffee table book. Moreover it concentrates on visual imagery rather than text.
BRIEF semester 2 / week 4 The Introvert- My perception, my perspective > Perception of time > Cinderella’s path of life > Body and self-appreciation The magazine COMMA with the issue working title PERCEPTION is looking at hope for a better future in relation to appreciation of her existence, concentrating on perception of own body image. It is published for young female creative readers living a metropolitan lifestyle. Theme The magazine COMMA with the issue working title PERCEPTION is colourwise inspired by the fairytale Cinderella and focuses on my perceptive view on body image and self-appreciation. The working title Perception has been further inspired by my personal life as an introvert and my interest in appreciating and caring about every living thing (human, animals, nature) around the world, but also celebrating the fashion of the past and present and innovative lifestyle we are living in. This issue of the magazine is concentrating on the woman as an individual with acknowledging social and personal pressures she is facing; addressing different life situations such as past, present and future. It is a magazine for women, who are open-minded, easy-going, adventurous, energetic, imaginative, creative, but also smart, hard-working, ambitious, brave and self-confident. The magazine is aiming to reach young career women at the ages between 18 and 30, who live a metropolitan lifestyle. They typically work in creative industries and live in shared homes with other like-minded. They like cultural events and visit new places in towns they live in. The reader also likes nature and animals and appreciates any moment of silence whether in city or countryside. Market This magazine is a one-off publication that concentrates on slow fashion, however the styling is kept fresh and modern. The magazine’s aesthetic is modern, edgy and still ethereal. Furthermore it is aimed to place the magazine in niche magazine stores such as Wardour News or Around the World Fashion Publications NYC. COMMA is a publication that young readers between the ages of 18 and 30 would read who live a metropolitan lifestyle and like to take time-off from the busyness surrounding them. Content The magazine has a minimum of 5 photo stories that feature outdoor and indoor shots as well as still life photography. The editorials start by introducing the past with stories that are inspired by childhood and moveover to present that introduces self-appreciation of yourself in here and now through body image photography. Final chapters give fashion ideas inspired by future private occasions. Presentation COMMA has a clean layout. It is a coffee table book that is a one-off publication for the season AW 16/17. Moreover it concentrates on visual imagery rather than text. The magazine’s aesthetic is modern, edgy and still ethereal. The photographs do not necessarily overtake whole pages to create a natural frame around them. The size of the magazine in overall is kept around size A4 to have just enough space on a coffee table. The cover is hardcover (coated paper) and the paper in the magazine is kept uncoated to reduce the destruction of light flares on paper. The paper is also in good quality that is thicker than usual paper to avoid folded pages.
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Aesthetic is for me the main look of the magazine. This month I have started, besides deciding on a theme for my issue, also looking through other photographers work. I am mainly inspired by the work of the following photographers: Noell S Ozwald, Richard Avedon, Albert Watson, K r i s t i a n S c h u l l e r, T i m Wa l k e r, N i c k K n i g h t , M a r c e l C h r i s t , A l a s t a i r S t r o n g , O l i v i a j e c z m y k , D a vid parfitt, Dennis Pedersen. Whereas some names are familiar to me already for a while; a few other names I have discovered during my research. The fashion photographers I name here do have different signature looks, but they have all have one in common- striking images.
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I t s a l r e a d y a f e w w e e k s s i n c e w e s t a r t e d t h i s s e m e s t e r, b u t I s t i l l h a v e n t d e c i d e d w h a t a e s thetic my magazine should have, because I cannot decide on a topic. There are so many different themes I m interested in and two main different looks that are crossing my mind all the time during my research, but I cannot decide which one appeals more to me. I like on one side having a magazine that has the look of Noell S Ozwald‘s photography, because I also like mindful images that can speak with a single word. On the other side I m Tim Walker fan and like the opulence and theatrical drama that one image can demonstrate.
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This month I m looking closer into photography that is more into presenting contrasty objects a n d s h o w c a s i n g a n e d g y l o o k . H o w e v e r, I h a v e t h e f e e l i n g i f I t r y t o c r e a t e v e r y e d g y i m a g e s I might end creating a ‘dark‘ magazine. As much as I like dark colours and serious looks, I want m y m a g a z i n e t o b e d re a m y a n d b e a u t i f u l a s w e l l . We a re n e a r l y a p p ro a c h i n g t h e e n d o f t h e f i r s t semester and I m still very lost what look I want to achieve. Every time I see images online or print I know exactly what I like, but I have difficulties to bring it on paper and communicate it to others.
It s a few days before submission of our work from semester one and I m finally getting somewhere. The last few days I have decided to create boards with images I like to see whether they create one look that could be hanging on one big white wall. I have looked through all my galleries in pinterest and weheartit to understand what I m into. I can say I have achieved a clear outcome that I can call my aesthetic for the final year project. This collection of inspirational images at the bottom shows my most favourite elements, which are reflection, abstract forms, symmetry, shadows, contrast, lights, gold, smoke. And the colour palette has also my most pleasant colours that I like having around me. This selection is a minimalistic, but very clear board of what i like to reinterpret in my magazine in a fashionable way.
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We w e n t t o L F W t h i s m o n t h a n d I ve d o n e a l o t o f s t re e t s t y l e s h o t s , w h e re a s I d i d n t t a l k t o the people, instead I took images of them from the back. This approach was much easier to get m o r e s t y l e s o n c a m e r a a n d w h e r e a s I v e s e e n a l o t o f c o l o u r, I w o u l d n t s a y I w a s a b l e t o g e t images of people I would image reading my magazine and I m not sure where I can find them. The topic styling over-crosses with the topic market in this sense. I like doing different things; going to the cinema, eating out, bars, small live concerts, galleries. I imagine my reader to wear lace, nude colours, but also a lot of black and sleek fabrics. I didn t find that style in London, neither here in Edinburgh. I have to figure out where to spot them.
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This month I have visited galleries and cafes in Edinburgh and I haven t done any progress on making a decision where I m going with my styling. One major issue I m facing with deciding what my reader wears and where it shops and how it home looks like is that I have problems to get my topic for the magazine narrowed down to a clear narrative. Every time I think I m walking the right path, I end on a big lake full of different topics again and whereas those look clear to me, some people see them as individual stories that worth to rip apart. And if I do that
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I m getting closer to my narrowed theme and whereas I m still struggeling finding street style inspiration I know what brands inspire me. What high-end fashion I would wear and would like m y r e a d e r t o w e a r. A n d a s d i v e r s e t h e b r a n d c h o i c e i s , f o r e x a m p l e C h a n e l a n d A l l S a i n t s i t s t i l l is a lovely comby I m looking forward to feature in my magazine. It is interesting. I have created lists of brands I like, it is now to combine them and see where I can go with it.
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It literally took me 4 months to figure out that there is a term for the fashion direction I want to go and fashion styling I love 100% . It is called edgy romance. A combination of frills, lace a n d m o r e , a s e t h e r e a l , r o m a n t i c l o o k ; a n d l e a t h e r, a s y m m e t r i c g a r m e n t p i e c e s a n d m o r e , a s edgy and cool look. More expressions and ideas I have written on a mindmap. I m going to take a closer look to where I can spot lace to get later ideas for my shoot stylings. Moreover I have c o l l e c t e d i m a g e s t h a t f e a t u r e l a c e ( r o m a n t i c l o o k ) a n d i m a g e s t h a t h a v e a n e d g e , a r e d a r k e r. Finally, I built a final moodboard of mixed images that represent the photography style I am aiming to achieve. Whereas the styling will be edgy romantic and edited in my signature style, sharp, straight forward, black and white, in colour and maybe with a slight hint on blue hue. M o r e o v e r, t h e s t y l i n g t r e n d w i l l b e o v e r a r c h i n g a n d b e a c o m b i n a t i o n o f f o r e c a s t s s 1 6 a w 1 6 / 1 7 ss17 to support the slow fashion movement and suggest styling that can be worn throughout t h e y e a r.
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As mentioned in the section Styling I ve build up a list and a board featuring fashion brands and fashion designers that inspire my fashion styling ideas and my wardrobe. Main brands I fe e l co n n e c t e d t o a re : E rd e n , G i ve n c h y, R a l p h Ru s s o, Va l e n t i n o, C h a n e l , A l b e r t Fe r re t t i , Va l e n t i n Yu d a s h k i n , S i a n W h i t e f o o t , K a v i a r G a u c h e , J i l S a n d e r, C l a i r e C a m p b e l l , A l l S a i n t s , L e n a L u m e l s k y, Yu l i a Ko n d r a n i n a . T h o s e d e s i g n e r s a n d b r a n d s c re a t e e x t r a o rd i n a r y s i m p l i s t i c , e t h e real, cutting-edge fashion that can be worn great in combinations to find own special wardrobe s t y l e . M o r e o v e r, I h a v e d i s c o v e r e d t h e w o r k o f C a t h l e e n N a u n d o r f w h o c r e a t e s m a g i c a l i m a g e s with couture styling. Those images look like paintings and so she gives the styling of the haute couture dresses a new extended look that explores it s story beyond the design studio and catwalk. Through the fashion of the designers and my research into different fabrics, I have noticed that lace is an important fabric and textile structure that I cannot live without, therefore I would like to get inspiration from nightwear worn in the 19th and 20th century.
Also as mentioned on previous page I have discovered the edgy romance is the right term to describe my fashion direction. I have researched images that have features I like and I am now pretty sure how the fashion will look in my magazine. Romantic, but still serious. Dark and still very bright. Next semester I will start to look closer into the history of fashion and fabrics to get inspirations for my editorial stylings. But, what I have looked into already are hair and make up artists that prefer creating natural looks and stylists that do extravagant opulent s t y l i n g s , w h i c h a r e i n a c a s e o v e r t h e t o p , h o w e v e r, a g o o d i n s p i r a t i o n s o u r c e .
r e f l abstract s y m s h a c o n l i gold s m m i n i ethereal / edgy f r l a g l i s o p h i m o d united casual sense
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The best way to design a thorough magazine is to create an aesthetics moodboard. Moreover to design a fashion publication that has a good look overall and speaks to one type of reader is to stay true to what fashion you want to represent, what colours shall dominate the overall look in the issue and how the photography will be interesting and easy to look at throguhout the magazine from beginning until the end. Besides making a note a keywords for the issue I h a v e a l s o l o o k e d i n t o w o r k o f o t h e r a r t i s t s , l i k e S U N D AY G I R L e d i t o r i a l s t o r y s h o t b y A m b e r Byrne Mahoney, Michal Pudelka photography, Andrew Tarnawczyk and Natalia Samoilova.
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After sourcing into my fashion signature styling I have started this month to look into forecast t o c r e a t e a m a g a z i n e t h a t c a n b e p u b l i s h e d f o r t h e s e a s o n AW 2 0 1 6 / 2 0 1 7. M y m a i n f a r e c a s t journal and website are TREND UNION and WGSN. Those two sources give me significant and thorough information about style and trends to come. Information gathered here is one of my main inpirations concerning the look of my magazine. As the magazine is aiming to be published during a cold period I have decided to use cool colours for my publication.
TREND UNION headings, that shall help me to concentrate on styles to come in AUTUMN/WINTER 2016/2017 archeaology ascetic autistic anatomical avant-garde asymmetric anarchism academic adventure army armour artisan amateur a n t i q u e I N D E L I C AT E CO T T O N S , S L I N K Y S I L K S A N D S T U R DY L I N E N S T H E S E GA RM E N T S A R E G E N E R A L LY P R O P O S E D I N S P I R N G Y E T T H I S T I M E A R O U N D W I L L B E S E E N I N A U T U M N S , C O M B I N E D W I T H H E AV Y K N I T T E D S W E AT E R S A N D G L O V E S romantic PRUDISH ELEMENT OF STYLE advanced DOCUMENTED BY ARI SETH COHEN alchemic
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To t h i n k t h a t I w a n t t h e m a g a z i n e t o b e d e s i g n e d fo r re a d e r s t h a t m a tc h m y p e r s o n a l i t y a n d interests is my aim. Throughout my time in London during the LFW I visited magazine shops as the Wardour and the book shop in Harrods. Seeing fancy, niche magazine lined up on shelves to give everyone the chance to discover a topic of interest, is the place where I would like my r e a d e r t o s p o t m y p u b l i c a t i o n . I s e e t h e m a g a z i n e p l a c e d c l o s e t o L o n e Wo l f, L a s t m a g a z i n e a n d Grey magazine. Those are less funky and present mindful, I would say slightly heavier topics t h e n Wo n d e r l a n d a n d P l e a s e ! T h o s e t o p i c s a r e a b o u t e n c o u r a g e m e n t , p h i l o s o p h y, p o e t r y, h i s tory and classical art. I m a fan of i-D magazine as even though it has a very young and playful look it also got topics that every young person in different parts of the world struggle, which is to grow up to the best you can be. I would like to see my type of magazine to be close to i-D as well.
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Besides having a magazine that covers philosophical, arty and inspirational topics, this month I had also to look into defining more precise who my reader is. I created a list of all themes I like and I did is as overarching as possible. C I T I E S , S E A S O N S , PA R K S , I N T E R I O R S , S T R E E T A R T, R E S TAU R A N T S , M U S I C , S P I R I T UA L I T Y, S E X UA L I T Y, F O O D A N D F I T N E S S . I h a v e l o o k e d o n t h i s t e r m s f r o m d i -
s t a n c e a n d n o t i c e t h a t m y r e a d e r i s l i v i n g a m e t r o p o l i t a n l i f e s t y l e . M y r e a d e r e n j o y s g o i n g o u t f o r e a t i n g i n r e s t a u r a n t , d r i n k i n g i n b a r s , o b s e r v i n g a r t i n g a l l e r i e s . M y r e a d e r l i k e s h i g h - e n d s t y l e , b u t i n c o n t e x t o f i n d i v u d u a l i t y r a t h e r t h a n m a i n s t r e a m o v e r c o n s u m p t i o n . M y r e a d e r w e a r s q u a l i t y p r o d u c t s a n d s u p p o r t s s l o w f a s h i o n . M y r e a d e r e n j o y s a n y k i n d o f s p o r t s a n d i s i n t e r e s t e d i n m a i n t a i n i n g a h e a l t h y r e l a t i o n s h i p w i t h f a m i l y , p a r t n e r a n d f r i e n d s .
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It s always a good idea to start the day with a motivation. And I cannot without inspirational tex t s q u o te s o r s o n g l y r i c s t h a t h e l p m e t h ro u g h t h e d a y, we e k , ye a r o r l i fe. To d a y we h a ve received a paper with a text ‘don t be someone else’. It shall inspire us to think creatively and stay true to ourselves; not to try to imitate or copy someone else. I also remembered a note I took during my time in India, when I did some research at the NID University library and I feel the need to print it into this research to get a hold on it forever and to remember the times I made the note, I found and copied the note, because what matters is, that I always believed in myself and still do. P R O F E S S I O N A L C R E AT I V I T Y - E U G E N E K . VO N FA N G E p.26 - Thomas Edison. The man who doesn t make up his mind to cultivate the habit of thinking misses the greatest pleasure in life. He not only misses the greatest pleasure, but he cannot m a ke t h e m o s t o f h i m s e l f. A l l p ro g re s s , a l l s u cce s s , s p r i n g s f ro m t h i n k i n g . p. 30 - To b e p ro d u c t i ve l y c re a t i ve, we f i r s t m u s t re a l i ze t h a t m u c h o f w h a t we d o a n d s e e others do is determined by habit. T H E L AW S O F L I F E T I M E G R O W T H - A L WAY S M A K E YO U R F U T U R E B I G G E R T H A N T H E PA S T - D A N S U L L I VA N , C AT H E R I N E N O M U R A . 1.always make your future bigger than the past 2.always make your learning greater than your experience 3.always make your contribution bigger than your rewards 4.always make your performance greater then your applaus 5.always make your gratitude greater than your success 6.always make your enjoyment greater than your effort 7. a l w a y s m a k e y o u r c o o p e r a t i o n g r e a t e r t h a n y o u r s t a t u s 8.always make your confidence greater than your comfort 9.always make your purpose greater than your money 10.always make your questions bigger than your answers I t s t h e 1 7 t h o f S e p t e m b e r, t h e f i r s t w e e k o f s t u d i e s a n d I w o n d e r w h a t a r e m y i n t e r e s t s . I m looking back at my Story of my Life project and think what piece of information I could take out to develop to a great work in the look of a fashion magazine. It s not easy at all, as I m a very complicated character and whereas I know what I want to do in the future; I really don t know how to put into words what I like, enjoy and who I am. My future: wo r k i n g a l l a ro u n d t h e wo r l d , e s p e c i a l l y i n t h e S t a te s , U K a n d G e r m a n y. To wo r k a s C re a t i ve Director for Fashion Photography, Fashion Films, Films, TV Series and Fashion Advertising. What I can say in short about my broad interest (taken from my summer project research): I prefer slow fashion I m interested in personal development (old-young) Confidence: e v e r y o n e p l a y s a r o l e o n i t s o w n s t a g e . T h e y m i g h t p l a y o n e r o l e o r d i f f e r e n t o n e s . Wo m e n e x periment and reinvent themselves, they play the role, but are also the audience, they reflect in this way on their life and apply changes. They can shape their environment to their needs and create/recreate themselves personally. What stays or enriches is confidence. We b u i l d t h e i m a g e o f t h e w o m a n o f t o m o r ro w.
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I m p r e s s i v e j o u r n e y I h a v e h a d s o f a r. T h i s w e e k I m e d i t a t e d a g a i n a n d r e s e a r c h e d a l o t ‘ i n t o m y p e r s o n a l i t y ’ . A f t e r a t a l k w i t h m y f r i e n d I g o t t h e m a j o r h i n t f r o m h e r, t h a t s h a l l h e l p m e t o f i n d m y t o p i c f o r t h i s ye a r ’ s j o u r n ey. We w e re t a l k i n g a b o u t m y p e r s o n a l i t y, w h a t I l i k e, w h a t I d o n t l i k e, a n d b a s i c a l l y w e t r i e d t o c o n s i d e r eve r y t h i n g t h a t m a k e s m e w h o I a m . We w e re talking about my habits, hobbies, hopes, dreams, questions, what I notice when I use internet, w h e re I l i k e t o s p e n t m y t i m e o u t s i d e, c l u b s , b a r s o r c a f e s . We w e re t a l k i n g s o l o n g , u n t i l s h e just said: X e n i a , y o u a r e a n i n t r o v e r t . Yo u s h o u l d d o s o m e t h i n g a b o u t t h i s t o p i c . It was an enlightening moment. I have started to read about this topic online, listen to TED t a l k s a n d I r e a d t h e b o o k : Q u i e t - T h e p o w e r o f i n t r o v e r t s i n a Wo r l d t h a t c a n t s t o p t a l k i n g by Susan Cain.
/ I have to say for myself, t hi s ye a r i s l es s a b ou t t he wo r k I d o a n d m o re a bout
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My thoughts about being an introvert: -We h e a r, f e e l , t a s t e a n d s e e w i t h a l l o u r s e n s e s -We d re a m -We t h i n k b e f o re t a l k i n g -We l i s t e n -We q u e s t i o n a n d j u d g e -We re a d -We a re a l w a y s c o n c e n t r a t e d -We a re s e n s i t i ve -We a re c a l m -We a c t r a t i o n a l l y -We a re n o t s p o n t a n e o u s -We d o n t h a ve a l o t o f f r i e n d s , b u t t h o s e o n e s w e h a ve a re ve r y c l o s e -We w r i t e d o w n w h a t w e t h i n k -Truth is always over lie -Quality goes always over quantity Discovering what I like and love, I have decided to look through all my work from last year and I have found some papers from the first semester where I also tried to answer the same questions I m thinking about right now. I think this invastigation is of use for my project development confidence/introvert. Other extracts from the same year have very interesting paragraphs marked that I can also describe n ow a s t h e T h o u g h t o f t h e D a y. T h e f i r s t p a p e r fe a t u re s t h e s e n te n ce : To m e d i t a te i s t o t h i n k and ponder about the same holy truth for many hours on end, to fix an idea in one’s mind and to look at it from all sides without letting go of it. The second paper states: It is a strange fact, which we have not yet discussed, that Greek artists in the works we have seen have avoided giving the heads a particular expression. |It was the body and its movements which were used by these masters to express what Socrates had called ‘the working of the soul’. And the first paper makes a note about picture perception: ...think of pictures, not as something nice to look at, but as something powerful to use. ...All that is needed is the will to be absolutely honest with ourselves and see whether we, too, do not retain something of the ‘primitive’ in us.
Through my last mindmapping and theme search I got interested in the idea to create a Diary-magazine. I imagine to create the magazine with the narrative of telling a story about me. A story the goes over a day would be nice, to really bring the Diary-theme across. People write diaries because they want to t alk to someone, because they want to remember some thoughts. It is like talking to a friend, with the difference that a person c a n re f l e c t o n t h e m s e l ve s a n d t h e i r t h o u g h t s .T h e re s n o re s p o n s e f ro m s o m e o n e e l s e c o m i n g b a c k a n d y o u h a v e e n o u g h t i m e a n d s p a c e t o b r i n g a l l y o u r t h o u g h t s o n p a p e r. If I decide to do the magazine in a Diary style, I would need to specify what direction of thoughts and ideas I want to go in order not to end up doing vague narratives. I think on this stage I can go and look through my research from pages before and combine them into this topic. Nostalgia for example in connection to diary could include narratives around other decades and show what makes me feel nostalgic about the era. I could also talk about perscpective and perception and working my best to develop ideas to show ‘the world’ and styling in the way I see it. I could bring across with this idea that people perceive things differently that happen around us, because if we would think all the same there would be no judgment or questining only excist i n g . We a l l h a ve a d i f f e re n t p e r s p e c t i ve o n t h i n g s . I w o u l d l i k e t o l o o k m o re i n t o t h i s topic. The minmap Journey shall halp me to find certain topic that interest me. Also Quiet Mind mindmap is a great source to refer back to all the time during my process to build stories around a theme that i decide to take. The mindmap is so detailed and organized that I can refer to it with every stage I take to achieve progress with the magazine work. N
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I have decided to concentrate on perspective and perception within the overarching theme Introvert. I would like to approach the magazine design in the style of a diary, where I pick up thoughts I have during one single day by means morning, afternoon and evening time and represent those ideas visually into fashion. Whereas it might go to be very psychological I will try to pick up on ideas that can support my narratives and help to bring it on paper in text and in form of styling. The feedback of this week has been very forward thinking. I m getting closer to my m a g a z i n e t h e m e , h o w e v e r, I r e a l i z e d t h a t h a v i n g a n e a s t h t i c i s l e s s o f a p r o b l e m n o w, as this will evolve when I have narrowed down my topic to a certain point I am certain to start work with. But looking at my theme perception and perspective from the viewpoint of an introvert, I m not sure where this decision could lead me. I m at the stage where I should think about shooting ideas, about chapters I want to feature in my magazine. I think deciding on that I will be able to narrow down my theme to the point I can start to work on my concept. This is the week 8 and I m running extremely behind. I m nevertheless very thankful t h a t I g o t t h e o p p o r t u n i t y a n d t i m e t o t r a v e l t o Yo r k t o s e e t h e A e s t h e t i c a S h o r t F i l m Festival. I have seen a lot of wonderful movies from genres Comedy, Drama, Fashion Film, Artist Film and Experimental. Especially awesome where the movies The Muse f ro m T i m Wa l ke r a n d E l e a n o r by A l ex Wa r re n & To b i a s Ro s s -S o u t h a l l u n d e r t h e g e n re e x p e r i m e n t a l . A n d a l l i n o n e t h e d a y s i n Yo r k h a v e b e e n v e r y i n s p i r a t i o n a l a n d I u s e d a lot of time to think what I am, who I am and what I want to talk about in my magazine. The words and themes are all that came into my mind and on following pages I will do my best to narrow it down, so I can start to do primary research.
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TIME I can see and experience time in some many ways. Sometimes it s standing still, sometimes it s moving too fast. It s all our perception of time. Everyone sees and experience the world differently. Differently people can look at one object or one place and have different thoughts. Noone thinks the same. This idea or way of thinking is similar to Time. Noone perceives it the same way. It might be the job you have, or the way you are feleing today, it mights be your environment or your social status, the time of the day or the location- Everything around us is responsible for letting us perceive the time we do it. There are a lot of thoughts to make how we think, or want to think, what we want to do with our busy and free time, how do we think for short and long period of time, whether we set plans for the future or live day by day. -----------------------My first step in the process to work on the topic Time started by creating a mindmap with all possible heading that come into my mind. Further more I have started to reseach into the term Time and find out more about what the word really means, through this approach I could achieve to dig deeper into the real meaning instead of scratching on imaginary surface. I have found interesting hints and new terms that a l l o w e d m e t o r e s e a r c h f u r t h e r. M y p r o g r e s s i n t h i s s e n s e r e a c h e d a p o i n t w h e r e I became interested in exploring life-time and how that time is to realise within a period when for example reading a magazine. Further pages include further thinking and evaluation of this thought and shall help me to decide on content of the magazine. J
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P E R C E P T I O N : M O M E N T a n d S E L F - AWA R E N E S S My research of last semester and over Christmas made me realise that as much as I am aware of what I m doing, I have difficulties to explain it to others. I have the feeling I try to say too much with my publication, but at this stage I will not try to narrow it down, because if I have a lot to say, then I will use this opportunity to do so. To m e t h e t h e m e i s a l i q u i d i n a j a r, b e c a u s e t i m e i s s e l f - a w a r e n e s s i s s o m e t h i n g t h a t everyone perceives differently and I want to translate this topic into imagery that is understandable to everyone. I also cannot talk about self-awareness without talking about time, because time and moments we take to think and judge ourselves. My magazine says visually that time is moving, there is past and there is present. Time is also something we perceive different and getting away from noise and people t i m e c a n c h a n g e i t s p a c e . F u r t h e r m o r e , i n t h i s s i t u a t i o n , t i m e c a n l a s t f o r e v e r, a n d w e perceive it as a still standing moment. In those moments we hear ourselves talking to ourselves. My magazine is published to show that there s no thought that shall invite negative voices into your head.
Yo u r m o m e n t , y o u r b o d y , y o u r l i f e . Perceive and live.
CONTENT&DEVELOPMENT
Extract from my Final Major Project Research Book. NOVEMBER Is it all about the muse I wonder? I have serious problems to say one single person inspires me in this momentum to do what I do. I have read a lot of articles about how to find out who is your muse, I have watched videos and I have googled all personalities I like, ranging from singers and actors, to artists and designers. I have also remembered film and anime characters. and I am as lost as I was. And this discovery brings me to the point where I want to say I am my own muse, because all p e r s o n s I h a v e i n m i n d a r e a l l c o m b i n e d i n t o o n e p e r f e c t i n s p i r a t i o n a l c h a r a c t e r, but also maybe it is Cinderella. Let me explain why I think I am my own muse. I don t say I am fashionable or I have pictures of me hanging on the wall, I don t say that I s h o w o f f. H o w e v e r, I a m f i g h t i n g d a y b y d a y t o g e t o n e s t e p c l o s e r t o w h e r e I w a n t to be in the future. I wake up in the morning and I don t think about someone else, I p u t m y c l o t h e s , I l o o k i n t h e m i r r o r, I t e l l m y s e l f t h i s i s t h e d a y I h a v e t o m o v e forward, this better be a good day. I think about what I can do, what I cannot and everyday I try to cross the bridge to leave what I couldn t do behind me. I look at my body and set a bodypart I want to contrate on; are those my eyes, is it my hairI don t refer to a person when making myself ready, my hair lies how it wants to, I d o n t f o r c e i t w i t h h a i r s p r a y a n d h a i r s t r a i g h t n e r. I d o n t g o o u t s i d e f u l l y m o t i v a ted with the thought: Right Lady Gaga today I will rock the day. I more possibly say: Right Xenia, you are smart, you are confident, you are open minded, you are friendly and you will make this day to your own. Inspiration? I will close my eyes and daydream and meditate. I will cook something or turn on music, I m not talking about a specific singer in that case. I will go to the beach and listen to the waves and birds a n d a i r. I w o n t s w i t c h o n c o m p u t e r. M y i n s p i r a t i o n c o m e s f r o m m e a n d t h e n a t u r e ,
sometimes also from my mom. But I can t say my mom is my muse, she is of course my rock, she is always in my mind, she always reminds me always how great I a m a n d a l l I d o , I d o i t a l s o f o r h e r, b e c a u s e s h e h a s e a r n e d a g o o d a n d s m a r t a n d c r e a t i v e d a u g h t e r. I t s j u s t I d o n t c o m e i m m e d i a t e l y t o a c r e a t i v e i d e a a f t e r t a l k i n g t o h e r. I t s a l l t h e p r o c e s s a f t e r w a r d s , t h e p r o c e s s o f t a l k i n g t o h e r, o f b e i n g a l o n e a n d b re a t h a n d t a ke t i m e o f f, o f eve r y t h i n g . I j u s t n e e d to t a ke a w a l k to g e t i n s p i red. But muse, yes muse could inspire me to go a specific direction and stay in it. Because I can t say my mind goes always the same path, it is more of a thunderstorm in there. refering to this I might say, well Cinderella could be my muse. Cinderella... the normal girl who s forced to work. She is kind, brave, generous, loving and shows courage, a pure angel on earth, who doesn t get what she deserves in the beginning. Whereas to the end, luckily it s a happy ending, but I don t need to point that out. It s is really inspirational, inspirational to talk about characters, people and girls that hide from the world, maybe they are nice and loving and they care about everything and everyone, but noone would come to the idea to put them a glass shoe on. I would love to give them those, because those introverted characters are the ones who see everything clearly. They see the good and the bad, t h e y l i s t e n a n d g i v e a d v i c e . Ye s , C i n d e r e l l a i s a b e a u t y f r o m o u t s i d e a n d i n s i d e a n d e v e r y i n t r o v e r t e d a n d e x t r o v e r t e d p e r s o n c o u l d l e a r n f r o m h e r. Wo u l d t h e r e b e a better inspirational source than her to think about a fashion magazine that brings an introverted girl out on the street in glass shoes every single day? I don t think so. And I have just realised that she can count as my muse!
CONTENT&DEVELOPMENT
O T H E R P H O T O G R A P H E R S To g e t i n s p i r a t i o n fo r p h o t o g r a p h y t o d eve l o p a coherent look throughout the magazine, I ve been looking into the work of the following photographers: D a v i s Ay e r, S t e p h a n e M a r g o l i s , T i m Wa l k e r, K r i s t i a n S c h u l l e r, D a v i d B a i l e y, P a t r i c k D e m a r c h e l i e r, S t e v e n M e i s e l , M a r c e l C h r i s t . There are bits and pieces of inspiration I can use to experiment with lighting and styling to strengthen the look of my own signature style. The way the photographers use contrast, image cropping is what I can take from them, as I have weakness sometimes to find the right angle to shoot the object what leads to problems when image crop is preferred. Also the choice of colour is so important whether during the shoot or later in editing. I m good in composition, but sometimes I loose the feel for harmonic colour choice.
T H E S H O O T I D E A S This chapter gives an overview over the final 5 shoots I have produced for my magazine. The paragraphs state the development from first one line brief until the final concept. The magazine has been mainly inspired by the Cinderella story and therefore I was looking to have my shoot chronologically displaying the mood of darker colours to white to demonstrate the change from past times and memories to the future thinking.
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JANUARY This shoot focuses on our societies pressure to grow up too fast. FEBRUARY This shoot has been inspired by beauty pageants, kids birthday parties, art and has been transformed into a showcase of what so some adult might miss about the past.
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JANUARY This shoot focuses on taking time-out in the nature from the hectic lifestyle in a city. FEBRUARY This shoot has been inspired by a Anton Corbjin- retrospective exhibtion in Berlin, the movement of waves and the strength of wind.
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JANUARY This shoot focuses on gaining confidence and respect own beauty by comparing own b e a u t y t o t h i s o f a f l o w e r. FEBRUARY
This shoot has been inspired by Nick Knight‘s flower photography and body parts photogrpahy of diverse photographers.
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JANUARY This shoot focuses on gaining confidence by wearing underwear that helps to be so. FEBRUARY This shoot has been inspired by lingery and lace, as well as twisted combination of garments.
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JANUARY T h i s s h o o t f o c u s e s o n t h e g o a l t o g e t t h e l o v e g i r l s a r e l o o k i n g f o r. FEBRUARY This shoot has been inspired by bridal dresses and casual wear and further by black-white photography and its effects on texture.
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THE STORY As the magazine has been inspired by the Cinderella story this shoot is one that features darker colours than other shoots. I want to recreate the mood of Cinderella doing her household work in her dirty garments, through an intense layering of different kind of garment ranging from underwear and tops to heave jumpers. Herewith I want also to suggest styling tips for the coming winter and give the reader ideas how hair and make up can be styled in combination with the layered garments. T H E M O D E L , S T Y L I N G, LO C AT I O N A N D P RO P S I m looking for a dark hair model to fit the Cinderella idea. I want the hair to have a messy look, and I would like the make up to be unstructured to imply the idea of a child putting it on. As this shooting idea is very good to take place in an arty environment I have decided to shoot it in the printing room of Heriot-Watt Universit y. The colours applied on tables and walls give a messy look without me trying to recreate the look, this gives a natural ordinary, but interesting setting. I would also like to use plenty props to suggest a happy situation with balloons, a rocking horse, toys, glitter and more. M
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THE PHOTOSHOOT AND EDITING This month I have finalised the photoshoot with a model, make up artist and the ass i s t a n t o f a p e e r. T h e f i r s t t i m e I h a v e s e e n t h e p i c t u r e s I w a s n t v e r y h a p p y w i t h t h e make up as it turned out different than on my test days, but as we had 3 different make up looks I have the option to remove the images with the make-up I don t like. I have decided upfront to edit this shoot with low saturation because the images are overloaded in the background and it would look too unorganized if I would apply over saturation. My final choice of the images I will base upon full body and portrait shots. I want them to be some kind equally so none style overloads. Also I want to mix still life and model photography. A
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This month I m finalising my editorial layout and retouching. The major decision I m ade for this shoot is to have the model looking away, because I want the reader to stay in distance to the character on images. I don t want the reade to identify itself with the person on images, I want the observer to feel free to examine the image without having the feeling to be looked at.
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THE STORY This photoshoot shall concentrate on the themes Silence and loneliness I have researched into couple months ago. I feel it is important to have this topic in the magazine with the issue title PERCEPTION. Everyone experience nature and shapes differently. for this shoot I want to look into minimalism, shapes and forms, contrast and the idea of sending a girl on a journey through the field. A moment of silence, a moment of thought. T H E M O D E L , S T Y L I N G, LO C AT I O N A N D P RO P S I w o u l d l i k e t o h a v e a m o d e l w i t h l o n g h a i r, b e c a u s e t h a t g i v e s t h e i m a g e l i f e a n d i s the main character of the editorial. It is important to visually showcase the movement wind and empty space can create. I don t want the make up to dominate the look. I want to keep it as natural as possible, as it is less about her being beutiful than more about how her look can be changed by outer factors. M
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It is the end of the month and I wasn t successful to shoot this editorial. I will need to postpone it to April and I hope I can build a team for the shoot close to submissions. I realize it will be difficult for me to organize a photoshoot whilst I m abroad in the states. A
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PHOTOSHOOT AND EDITING I m close to my submissions and I was successful to shoot the theme last minute with two teams on two different days. For the first part of the shoot I went to the beach to shoot the ‚statues‘ created by wind. The second shoot included very to the topic matching design by a graduate student from the Edinburgh university. This shooting shall be contrasty as I shot against the sky and a neutral background. Eventhough the model was also in a foresty location, the location doesn t dominate th e overall look and can so be edited dramatic and contrasty.
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THE STORY This photoshoot has a simply but very significant narrative. I feel it is important that women learn to value themselves without comparison to any other human being. Moreover they shall see that they are as beatiful as flowers, as strong and as important. T H E M O D E L , S T Y L I N G, LO C AT I O N A N D P RO P S It is all about natural beauty. I don t want strong make up, only some foundation to help smoothen the light on skin. I don t want any extra care for the hair and I don t want anything to distract from the female body. Therefore I want to shoot this idea in studio with high key light and open windows. The windows will give me main natural light that reflects blue colour on the skin and the additional lighting in studio helps with defining shadows on skin. A second shoot is needed to photograph the flower study. I want the images to be as sharp as possible to showcase the structure and forms of the plants. That style of photography will help me to showcase the comparison between flower shape and human body. M
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THE PHOTOSHOOT AND EDITING I booked the studio in advance to secure a 3h session with a model that agreed to shoot bodyparts with me, and whereas I didn t see it as a problem her leaving on underwear whilst shooting, later on laptop I have noticed that I don t have so many shots of body parts that don t show stripes and fabric. Nevertheless, I had strong images without garments even though the choice was small. I m happy with the result.
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Additionally to the layout of the shoot I will include between the pages translucent paper to built a gap between the pages the show flower and body. With this I want to show that what other people see of you is not all what you are. By turning the translucent paper and see the body image it is revealed to the viewer that what really m a t te r s i s h ow yo u s e e yo u r s e l f.
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THE STORY With this story I want to give especially young women to feel comfortable in their body, but more to feel more confident in diverse dayile situation through wearing the r i g h t u n d e r w e a r. U n d e r w e a r t h e y l o v e a n d l e t s t h e m f e e l s e x y. B e c a u s e i f a w o m a n feels sexy, she is confident. And even though people don t see the underwear it is l e s s a b o u t t h e m t h e n i t i s a b o u t t h e w e a r e r. T H E M O D E L , S T Y L I N G, LO C AT I O N A N D P RO P S Staying truE to the magazines look, I continue to show a natural look. I want to experiment with hair styles, but still keep them in a ready for bed look. I want to shoot this look in the university studio and as I don t have the option to shoot on a bed there I will need to organize a big duvet the model can pose on to suggest the look of a very light bedroom.
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THE PHOTOSHOOT AND EDITING I was very happy to get the opportunity to shoot this editorial with such a beautiful model. Her look is very young and also insecure. This helps me a lot to bring my idea c l o s e r t o t h e r e a d e r. We t r i e d d i f f e r e n t p o s e s a n d I h a v e m a d e a w i d e s e l e c t i o n t h a t I would need to narrow down.
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THE STORY The narrative of this shoot is my exploration of how I can introduce casual wear by l o o k i n g i n t o b r i d a l d r e s s e s . T h i s i s s u e i s f o r w i n t e r, s o i t s e e m s g o o d t o f e a t u r e w h i t e i n t h e m a g a z i n e . M o r e o v e r, i t i s t h e f i n a l s t a g e o f m y C i n d e r e l l a i n s p i r a t i o n w i t h w h i c h I w a n t e d t o f i n i s h m y s t o r y a s w h i t e a n d c l e a n a s p o s s i b l e . H o w e v e r, I d i n t w a n t t o miss out edginess. T H E M O D E L , S T Y L I N G, LO C AT I O N A N D P RO P S For this shoot I m going to use the same model as for previous shoot as she fits the idea of showcasing a very young girl in white pretty well. and whereas some would argue that she looks too young for such a shoot it is again a looking back into childhood. I m going to stay plain with make up here again, but I will try to do a funky hairstyle to demonstrate her good mood. M
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THE PHOTOSHOOT AND EDITING For this shoot I had ordered a lot of styling so I had a big image choice. The selection I have made for this shoot turned out bigger and I have edited more images than usual, because I wasn t sure what images I could combine best with each. As the final result needed to be black and white, I had to retouch the images first. Later I decided on a combination.
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THE PRINTERS It is the first week in uni and today we have been shown examples of last years submission. The work I have seen made me curious how we will get there of the next couple of month to create s o m e t h i n g s u c h p r o f e s s i o n a l a n d c r e a t i v e . T h e i d e a s p u b l i s h e d i n m a g a z i n e s a n d PA D w e r e a m a z i n g a n d t h e q u a l i t y o f t h e p r i n t s a s w e l l . I t o o k t h e t i m e t o l o o k i n t o t h e PA D s t o s e e w h e r e the students have printed their publications. Two main companies mentioned where Peninsula Print & Design and East Lothian Council Print Unit. I have used in the past the Edinburgh Univ e r s i t y c o p y s h o p Te v i o t f o r m y s u b m i s s i o n , h o w e v e r, I w o u l d n e e d t o m a k e a n e n q u i r y w h e t h e r they print also magazines with perfect binding.
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THE PRINTERS This month I have looked into possible places within Edinburgh to print my final publication a n d PA D. I h a v e t h e o p t i o n b e t w e e n P r i n t s p o n g e a n d H o b s R e p r o g r a p h i c s . B o t h p l a c e s g i v e m e a great selection of papers and binding choices. Also the time frame to get the print done is to a maximum of 2 weeks. I will see those two printer in the future again when I have decided what papers I want to use in the magazine.
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T H E L AYO U T A N D PA P E R T h i s m o n t h I h a v e d e c i d e d t h a t m y m a g a z i n e s h o u l d n t b e a n y b i g g e r t h a n a n A 4 p a p e r, b e c a u s e I want to use the magazine as an application tool for interviews and therefore it has to fit into my bag. Furthermore, I see this publication as a handy book that can easily fit into a smaller bookshelf or coffee table. It should lie good in hands when looking through and I want the magazine to be more quadratically to give the images a better shape than I would have achieved with a rectangularly size. THE FONT T h e m a g a z i n e s G r e y a n d L o n e Wo l f a r e m y m a j o r i n s p i r a t i o n s o u r c e s f o r f o n t u s e w i t h i n a m a gazine. They re layout and font use is simple and doesn t look overloaded. Most used fonts in those magazines are sans serif and handwritten style. I want to use about 3 different fonts in my magazine. Handwritten style for a personal touch, as I like the forms of such a font. Further I want to use a sans serif font for big easy reading text and heading for a simplistic and minimalistic look on page. In this case it would be the font Montserrat or Mesmerize. Further I would use a serif font for smaller text tha tmight be diffecult to read in small. For this I want to choose Didot.
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L AYO U T This month I have created the mdocument for my magazine which will be 21 x 26cm as well as t h i s PA D a n d I h a v e s t a r t e d t o i n c l u d e m y p h o t o s h o o t s f o r t h e l a y o u t . I m g o i n g t h r o u g h t h e process by selecting up to 50 images of the shoot I like. Further I wait a few days and make a more narrowed down decision until I have approximately 20 images. Then I decide what images would look the best next to each other and tell the editorial story the best way. Only after that I start to retouch the images. That order saves me time to edit images I won t use at the end and helps to think about graphics and editing style that matches the story and page size.
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THE TITLE T h e m a j o r c h a n g e o n m y m a g a z i n e I w o u l d l i k e t o d o b e f o r e p r i n t i s t o c h a n g e t h e c o v e r. I haven t done a cover magazine shoot, because I see the cover as part of the magazine and the majority of magazines feature the same model and setting on cover as they do in the content. Even though my new cover is not featured as a story in the magazine, it is the shot of the fashion film and having the cover based on the film merges both the print and digital visuals into one content.
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We o p e n i n a n e m p t y ro o m , w h e re a g i r l c l i m b s u p a c h a i r t o f i x a b i g p i e c e o f f a b r i c o n t h e w a l l . This piece of fabric is an extra large image of a photograph/painting of a real life situation she has experienced in the past. She feels an intense need to escape into the past, and experience the moment again. The moment she spend in the countryside with her love. The photograph shows the back of a boy who is facing nature. After hanging the fabric on the wall and looking at the image, she tries to feel the same moment and in a way wishes it would teleport her to that moment. The moment she closes and opens her eyes the location changes to the identical c o u n t r y s i d e s p o t t h a t w a s o n t h e p h o t o g r a p h , m o r e o v e r, o n e s e c o n d a g o s h e t o u c h e d a p i c t u r e , w h e r e a s n o w h e r h a n d s a r e o n a r e a l b o y s s h o u l d e r. S h e i s h a p p y a n d e x c i t e d a n d s u r p r i s e d in the same time, that her strong emotions helped her to experience the moment again. After looking around and being happy to see the boy again, she realises that the world around her is alive, but the boy is like frozen, he is not moving. After hugging him and trying to get any movement out of him she gives up confused and disappointed and turns her body and head against him. After closing and opening her eyes again, she realises she is back in the room with the hanging cloth on the wall that is portraying the same image as in the beginning. The message of the film is to find a silent spot to think about the past and to remind yourself t o v a l u e a l w a y s w h a t y o u h a d , b e c a u s e s o o n e r o r l a t e r i t m i g h t b e g o n e f o r e v e r. Set/Location
A shooting and editing schedule
1. L o c a t i o n : i n d o o r, a n e m p t y l a r g e r o o m , with at least one window to demonstrate it s a real building, not prison-alike place. Preferred concrete coloured walls and wooden floors. 2. L o c a t i o n : o u t d o o r, i n t h e h i g h l a n d s , b e autiful setting. Location as a setting for the photograph on cloth and as filming location.
2 shooting days are planned. First shooting day i n d o o r, S e c o n d s h o o t i n g d a y o u t d o o r. W h e r e a s the indoor shoot will be taken first due to cold weather conditions in early and mid February.
Cast A young girl, natural look. 2 different stylings to match the location and story. One boy, in one outfit for the outdoor shoot. On photograph he wears the same. Crew X e n i a , c r e a t i v e d i r e c t o r, c a m e r a m a n , s t y l i s t MUA Photography assistant Cameraman Sound assistant Tracks/soundtrack The scenes in the Room, indoor location is without soundtrack and include purely natural sound like breathing, life on the street, wooden floor noise when she walks. Scenes on outdoor location with music, which is not selected yet.
Te c h n i c a l l i s t , i n c l u d i n g c a m e r a s , t r i p o d , l i g h t , Camera, Nikon D5100, with lens 50mm 1,8 One tripod 1-2 softboxes for indoor shoot 1 reflector for outdoor shoot editing software: photoshop, adobe premiere, imovie choreography, movement tracking Model is doing natural movements when putting the cloth on wall and when walking around the guy. Camera setting is usually on tripod, still images, no zoom. 1-2 zooms with in 1-2 scenes. On storyboard 90° and 180° movements of camera involved, within a calibre of approximately 5meters. Not sure yet, whether the movement is achievable. make up styling n a t u r a l m a k e - u p a n d h a i r, b r o w n t o n e s f o r eye shadow, natural lipgloss. Outfit, colours matching the indoor location, look romantic and slightly bright. Outdoor location, same romantic look only with darkes colours to give contrast between sky and person. Boy wears darker tone clothes as well. Style matching the girl. Fashion inspired by edgy romance. Modern styling with 19th century fashion.
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D u e t o w o r k i n g b u s y o n t h e m a g a z i n e I p u t a s s i d e m y w o r k o n t h e f i l m , h o w e v e r, g e t t i n g c l o s e r to the end of the semester I had to get back to my film narrative and start my work on its realisation. During the process of scouting locations I have faced difficulaties to find an affordable indoor location for my shoot. I have contacted The Biscuit Factory for a quota, which turned out to be much higher for the use of the premises for video shoots. Furthermore this month I have travelled to the Highlands to scout a location for my outdoor shoot with success. I have p i c k e d L o c h L u b h a i r a s m y f i l m l o c a t i o n a s i t i s t h e b e s t p l a c e t o c o m b i n e l a n d , w a t e r, f o r e s t and width within one location. Due to the location scouting problems I have started to rethink my storyboard and I also have started to work on moodboards for the fashion styling, which shall keep as many features as possible from the magazine to make everything looking coherent. Within th elast days I have build up a narrative that features the Highland location, one female model and a narrative inspired by escapism and native american life. This month we have also contacted Timothy London our film class instructor from second year to get a professional opinion on our fashion film narratives and development. Within the importance of creating a good fashion film (now and in future) I want to make a note of our conversation. Following answer he has given to my brief:
We d 2 7 / 0 1 / 2 0 1 6 2 1 : 5 3 Thanks for your visualisation Xenia. When describing a film do not describe actor‘s/ model‘s thoughts. These are possibly motivations as given by a director but do not constitute action. Emotional responses are created by the practical creation of the film. Describe only the action and setting on the screen. Can you send through: how this connects with your magazine? What effect do you want this to have on the viewer? how it works in a ‚fashion‘ context? who is your audience? My response to the questions are as follows: - The film supports the fashion shoot that focuses on taking time-out in the nature from hectic lifestyle in a city. Escaping city madness. -Falling into a 24/7 hour working mode is not ok. Escaping in mind to another world or going for an adventure is great. Motivating to break through the repeated lifestyle. -Adventurous, Bohamian, Native American look shall inspire some trends that are also suitable for urban environments. -Yo u n g c a r e e r w o m e n l i v i n g a m e t r o p o l i t a n l i festyle.
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The conclusion after a personal meeting: keywords someone is in the wold what is happening? styling important. challenge environment for more. solid ordinary styling. remarkable ready extreme excitement music should have certain effect. choose music, don t let the computer choosing it for you. no rnb pop or soul. native american vibes. watch vicking films eg Dustin Hoffman ‚Little Big Man‘ Styling, Ritual.
------------------------------------------------------Taken from this meeting I have made my decision to continue my visualization of the film shoot in the Highlands, where I went for test shots. I also have started to follow his intructions to look further into native american life, music choice and film suggestions.
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This month I have shot my fashion film and I couldn t be more happier about the result. It s a film about fashion, freedom, silence and self-awareness. I m motivated to showcase it in connection with my magazine.