PRIVACY & TECHNOLOGY
In 2013, 21%
of internet users have had an email or social networking account compromised.
86%
of internet users have taken steps online to remove or mask their digital footprints.
68%
of internet users believe current laws are not good enough in protecting people’s privacy online.
13.1 million identity-theft cases were reported.
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Resulting in $18 billion in losses!
Privacy has always been an issue since the rise of technology and the internet.
Today
How does this happen?
We expose ourselves. LOCATION
When we tweet, facebook or post something on social media with the tracker on, everyone will know where you are at exactly what time.
PHOTOS
Every uploaded photo will be flowing on the internet space forever. Even when you think you deleted it.
Sometimes without even knowing it. Big data is a term used to describe any voluminous amount of data, is being generated by everything around us at all times. Every digital process and social media exchange produces data. Systems, sensors and mobile devices transmit it. Big data is arriving from multiple sources at an alarming velocity, volume and variety and it is now changing the way companies and organizations work.
Knowledge Discoveries in Databases is the broad process of finding knowledge in a collection of data that involves several steps including data mining. It is what we do with big data. Data mining, a step within KDD, is the process of analyzing data to find unsuspected relationships and relevant patterns to summarize into useful insight. For example, it is often used to explore consumer behavior.
“If you use a credit card or a coupon, or fill out a survey, or mail in a refund, or call the customer help line, or open an e-mail we’ve sent you or visit our web site, we’ll record it and link it to your Guest ID. We want to know everything we can.” — Andrew Pole, Target Statistician
Target collects data on every person who walks into their store. The instant you walk in, you’re assigned a Guest ID number that keeps tabs on everything you do.
VISITED WEBSITES
PURCHASES ONLINE
Visit a website and cookies are automatically collected and a monitored session starts. Your every move is tracked the instant you enter a website. Your IP address and binary digits assigned to your computer by your internet provider can also provide website owners your exact location.
Once you purchase something online with your credit card, it is forever in the database. Credit card information is often sold or stolen when hackers manage to get into the databases in websites that you have purchased in.
Technology is improving at a rapid pace but with that, privacy is diminishing just the same.
Some say: “We trade privacy for convenience.”
“Notice and consent.”
The digital revolution has changed the way the We need to give a notice for consent, telling current generation carries out everyday tasks. customers what you are planning to do with Technology has made it easier and that convenience their data and getting their consent to use it. has come at a price of our privacy.
What is the future of privacy with the improvement of technology?
Will privacy become a business of its own?
Will privacy be non-existent and unimportant?
PRIVACY
THE CHALLENGE: Where do we find the balance between the two?
Privacy
Technology
How can we strike a balance to ensure we take advantage of the benefits of technology and innovation yet still have privacy?
We need to find and shape a path that puts people first by ensuring privacy and technology remain in balance.
Thank you. Yolanda Saetern @yolysae
Emily Liu @siyang329
xiaoli Chen @xiaoli_C
References http://wlfi.com/2014/09/18/improving-technology-but-diminishing-privacy/ http://www.cnn.com/2010/TECH/04/14/oppmann.off.the.grid/ http://blogs.microsoft.com/on-the-issues/2012/10/26/privacy-and-technology-in-balance/ http://insights.wired.com/profiles/blogs/the-convenience-privacy-trade-off-on-the-internet-of-things http://www.ibm.com/big-data/us/en/ http://www.fastcoexist.com/3032977/when-technologies-combine-amazing-innovation-happens http://thefuturescompany.com/free-thinking/privacy/ http://web.simmons.edu/~chen/nit/NIT%2796/96-025-Britz.html