O I L O F T R O P
X I A O T I N G
S H E N
X I AOT I N G SH EN P O RT FO L I O INTERIOR DESIGN
COPYRIGHT @ 2016 Xiaoting Shen All rights reser ved. No par t of this book may be used or reproduced in any manner without the writ ten permission of Xiaoting Shen. XIAOTING SHEN PHONE / 1 415 988 1964 EM AIL / xiaotingshen628@gmail.com WEB / w w w.xiaotingshen.com ACADEMY OF ART UNIVERSIT Y 79 New Montgomer y Street, San Francisco, CA 94105 DIRECTOR / Laura Blumenfeld INSTRUCTOR / Leonarda Tamayo COURSE / Por t folio PAPER / International Hammermill T YPEFACE / Futura LT SOFT WARE / Adobe Creative Cloud PHOTOGR APHY / Pinterest PRINTER / Chum's Design & Print 582 M arket St #10 0, San Francisco, CA 94104 BINDERY / Chum's Design & Print 582 M arket St #10 0, San Francisco, CA 94104
AUTOBIO GR APHY
My name is Xiaoting Shen, and I was born in Dalian, China, a coastal cit y that is full of cultural heritage. When I was young, I was impressed deeply by the richness of the architectural st yle of my hometown, as well as the culture. During the six years when I was learning drawing and painting in an art school, I went to many dif ferent cities and saw many dif ferent architectural and interior st yles throughout China. In my travels, I liked to use my pen drawing the various cultures and structures. China’s regions are all incredibly diverse. Traveling throughout my countr y, it has opened my eyes to the rich culture China possesses. The changes from province to province, especially architectural st yle have piqued my curiosit y to study interior architecture and design. I did my Bachelor Degree in Environmental Art Design at the China Academy of Art from 2009 to 2013. I began a deeper understanding of interior, environmental and architectural design and began to integrate diverse skills from creative and conceptual thinking to achieve realit y. During my undergraduate program, with a broader vision and more profound insights on environmental design, I have been inspired to know how important it is for people to create an appropriate and healthy space. I had a great experience at the Academy and an excellent opportunit y to study and improve my design capabilities. Af ter I had finished my undergraduate program, I decided to venture the United States to pursue a Master Degree to further my knowledge and skills on interior architecture design and widen my horizons to learn dif ferent culture and design. Academy of Art Universit y gives me more innovative approaches to advanced techniques and theor y of interior architecture and design. During my studies, I have improved my design techniques to gain more progressive ideas. I'm still working diligently to develop my personal st yle and become a professional interior designer. I believe that to be a good designer one needs to cross borders with a broader vision to organize design elements. Now, as an interior and architecture designer, I am honing the necessar y skills to be a world- class designer.
CONTENTS
Retail Design Design Milk
Retail Design Dr. Mar tens Shoe Store
Residential Design Main House Design
Commercial Design Le Labo Kiosk
Additional Works Sketch & Rendering/Icon Design
06 50 86 110 132
R E T A I L D E S I G N S P R I N G . 2 0 1 5 . DESIGN MILK IAD 620: Retail Design Instructor: Serena Zanello
Design Milk is an online design magazine, and they want to create their physical space of the future where the team can work, rest, hold events, etc. Space is about 3,900 square feet located in San Francisco. The design needs for an office space that can be used as a showroom and popup store at certain times.
U S E R P R O F I L E
De
10 | X I AOT I N G S H EN | P O RT F O L I O
n sig
M
i
co lk.
m
ABOUT
•
Daily vitamin D, that’s “D” for design!
•
Design Milk is an online design magazine dedicated to what’s innovative, fresh and new in the world of design art, about architecture, interior design, furniture and decor, fashion and technology. Design Milk ’s mission is to bring forth great design to ever yone.
•
Always fresh + never sour, Design Milk fills a thirst y cup to the brim with design finds from around the world. Drink up!
USER
CLIENT
CLIENT PROFILE •
10 people work team, 3-5 people in the office space
•
a virtual team, phone, email, and video chat communication
•
cross-media communication, constantly collaborating
•
online magazine + events space + e-commerce
•
design students, high-income households, celebrities
•
diverse audiences who love great design
RETAIL DESIGN | DESIGN MILK | 11
S I T E A N A L Y S I S
N 12 | X I AOT I N G S H EN | P O RT F O L I O
SITE INFO R M ATIO N •
Lo cation: 1319 Carroll Ave, S an Francisco, CA 94124
•
N eighb orho o d: B ay view Hunters Point
•
Are a: 3.95 square miles
•
Population: 35,890
D EMOGR APHIC •
•
Percentage of males in architecture and engineering occupations Percentage of females in arts, design, entertainment, sports, and media occupations
5.0% 3.3%
1.6% 5.1% Bay view-Hunters Point San Francisco
SO CIAL I M PACT •
Design Event: hold design events to distribute innovative, fresh and new design art for neighborhood who are working and visiting in that area.
•
Build a neighborhood net work to share, connect and distribute new design art for this area.
RETAIL DESIGN | DESIGN MILK | 13
C ON C E P T P H I L O S O P H Y
D ISTRIBUTION
We receive different messages distributed through var ying medias. Design Milk, just like how fresh milk used to be delivered to households daily, delivers innovative and new design art to the world through their online website. The goal of the Design Milk showroom is to create a flexible and accessible environment through different space combinations to bring rhythms into space. Combines the raw and natural materials with various tactile details to create rich sensor y experiences distributed to people who are working and visiting in the space.
14 | X I AOT I N G S H EN | P O RT F O L I O
MOO D B O A R D
RETAIL DESIGN | DESIGN MILK | 15
2 Showroom 3 Pop-up Store
Guests
Display
Employees Customers Guests
Guests
6 7 Cafeteria 8 Breakout Space 9 Storage 10 Restroom
Employees
Employees
Employees
Employees
Products
6
7
8
3
4
C
on
Pr
Pu
si
ac
de
y
ra
es iv
ic bl
ac dj A 5
Cross-media communication; L
M
Event space; Acoustic control Open to public;
H
N
Adjacent to pop-up store; Acoustic control Open to public;
Selling Area
3
4
H
Reception
3
4
H
N
Adjacent to main entrance
1
6
N
H
Privacy and close to office
1
5
L
M
Convenient for employees
M
L
Convenient for employees
N
H
N
H
Meeting Room Meeting Point Work Lounge Kitchen
1
Dining Area
6 8
Private Rest
1
Area
7
Storage
1
N
Adjacent to showroom; Acoustic control
8
6
Privacy and residential character Remote space only for
Employees
10
employees; Securit y control
Employees
ADA Restroom
1
L
9
Of fice Requirement: Virtual team: editorial, social, advertising team Online communication: screen sharing, social sharing Event space
16 | X I AOT I N G S H EN | P O RT F O L I O
A
ci en
n Design Work
Customers
Work Lounge
Fu Innovative
Customers
Reception 5
Workspace
Employees
4
Meeting Area
nc
se U Employees
cc
es Office
tio
rs
e ac Sp
DESIGN MILK
1
tio
s
ns
U S E R S C E N A R I O
H M L Y N
= = = = =
H
High Medium Low Yes No/None
Privacy
P R O G R A MM I N G
Restroom Work Lounge Showroom
Cafeteria Of fice Pop -up Store Breakout Space Reception Meeting Area
Entrance
Primar y Secondar y Employees Customers
RETAIL DESIGN | DESIGN MILK | 17
F I R S T F L OO R P L A N
10 5
9 6
Egress
43' - 2"
7
UP
8 4
11
N
92' - 2"
18 | X I AOT I N G S H EN | P O RT F O L I O
1. Reception 2. Showroom 3. Pop-up Store
5
4. Cafeteria 5. Restroom
3
Entrance
6. Meeting Room 7. Breakout House 8. Office 9. Natural Space 10. Seating Stair Librar y 11. Storage
1
M1_Walnut Plank 2
M2_Concrete Floor UP
M3_White Polished Marble UP
Employees Customers Guests
UP
FIRST FLOOR PL AN, SCALE: 1/8"=1'- 0"
RETAIL DESIGN | DESIGN MILK | 19
F I R S T F L OO R P L A N In seating stair librar y area, staircases as seating, allow office workers to congregate. Librar y shelves can be integrated into the risers so visitors can sit down with a book.
Egress
UP
N
Breakout houses are moveable, and space can be changed to a event space.
2 0 | X I AOT I N G S H EN | P O RT F O L I O
Entrance
The zigzag pattern floor uses walnut wood and original concrete materials to show the dynamic pathway.
Rational use corner spaces for small storage spaces to store small pieces showroom furniture.
FIRST FLOOR PL AN, SCALE: 1/8"=1'- 0" OPTION 2
RETAIL DESIGN | DESIGN MILK | 21
S E C ON D F L OO R P L A N
15' - 8"
Open to Below
2
1
DN
1
N
60' - 4"
2 2 | X I AOT I N G S H EN | P O RT F O L I O
1. Work Lounge 2. Meeting Point
M1_Walnut Plank
Employees
UP
SECOND FLOOR PL AN, SCALE: 1/8"=1'- 0"
RETAIL DESIGN | DESIGN MILK | 23
R E F L E C T E D C E I L I NG P L A N
Height 16'- 6" Height 19'-9 " Skylight
N
Height 10'-2"
2 4 | X I AOT I N G S H EN | P O RT F O L I O
LEGEND L1_ Recessed Can Light Fixture L2_ Pendant Lighting L3_Wall Mounted Light Fixture L4_ Pendant Lighting L5_Track Lighting
Suspended Acoustic Ceiling Panel
Height 16'- 6"
FIRST FLOOR REFLECTED CEILING PL AN SCALE: 1/8"=1'- 0"
RETAIL DESIGN | DESIGN MILK | 25
R E F L E C T E D C E I L I NG P L A N
Height 16'- 6" Height 19'-9 " Skylight
N
Height 19'-9 "
2 6 | X I AOT I N G S H EN | P O RT F O L I O
LEGEND L1_ Recessed Can Light Fixture L2_ Pendant Lighting L3_Wall Mounted Light Fixture L4_ Pendant Lighting L5_Track Lighting
Suspended Acoustic Ceiling Panel
Height 16'- 6"
SECOND FLOOR REFLECTED CEILING PL AN SCALE: 1/8"=1'- 0"
RETAIL DESIGN | DESIGN MILK | 27
F U R N I T U R E L I G H T I NG S E L E C T I ON
Eames Soft Pad Management Chair (Herman Miller)
Table One (Herman Miller)
28 | X I AOT I N G S H EN | P O RT F O L I O
COD Chair (Gaga & Design)
Easy Chair (Gaga & Design)
Oak Wood Top Conference Table (Andreu World)
Sail Pouf (GAN)
Walnut Wood Bar Table (Andreu World)
Pendant Lighting (Moooi)
Pendant Lighting (Tom Dixon)
Wall Mounted Light Fixture (Carpyen)
Track Lighting (Licht im Raum)
RETAIL DESIGN | DESIGN MILK | 29
S T O R E F R ON T STORE FRONT OPTION 1, NTS
Polished Concrete
Oak
Grass
Illuminated Sign
Recycled Clear Blue Glass
Materials
1
2 1. Polished Concrete 2. Recycled Clear Glass 3. Grass
3
3 0 | X I AOT I N G S H EN | P O RT F O L I O
4
4. Oak (MacBeath)
Polished concrete with round holes overlapping the grass wall creates a natural feeling. Clear glasses, which are recycled from glass milk bottles, inlay into the bigger holes to represent the company name. Oak material creates a clean feeling. The illuminated sign makes a focal point of storefront and attracts viewers that easy identification.
STORE FRONT OPTION 2, NTS
Brass Shelf
Urban Map Ceramic
Illuminated Tube
Illuminated Sign
White Brick
Materials
1
2 1. Urban Map Ceramic 2. White Brick 3. Brass Shelf
3
4
4. Plant
Urban map ceramic material shows the various tactile details and implies the value of design milk to deliver new design art to the world. The brass shelves combine with illuminated tubes create a dynamic route map to attract viewers.
RETAIL DESIGN | DESIGN MILK | 31
E L E V A T I ON
Suspended Acoustic Wool Panel (Filz felt) Coastal Walnut (Parterre) Polished Concrete Brass Tube
Polished Amber Ony x (Stone Source)
Wallpaper (Petite Friture)
In showroom area, showcase walls with the 45-degree angle face the entrance. Display cabinets are sunken into the wall with the directional shapes to convey the concept of distribution. The sloped suspended acoustic ceiling helps to define the space and create a dynamic feeling.
32 | X I AOT I N G S H EN | P O RT F O L I O
The semi-open partition combines with the logo milk shape, and battens create the crisscrossed and radiative pattern like the route map bring rhythm into space.
Oak (MacBeath)
ELEVATION A, SCALE: 1/8"=1'- 0"
A
UP
A
RETAIL DESIGN | DESIGN MILK | 33
E L E V A T I ON
Suspended Acoustic Wool Panel (Filz felt)
Wallpaper (Wall&decò)
Oak (MacBeath)
White Brick
B
B
UP
The moveable and flexible breakout houses provide a private space for employees to rest. The area can be an event space for multi-purpose use.
C
The pop-up store combines the different heights wood stands with tube frame display shelves. The brass tubes crisscross increase the outspread feeling.
UP
C
3 4 | X I AOT I N G S H EN | P O RT F O L I O
Polished Sandstone (Stone Source)
Light Graf fiti Marble (Stone Source)
Brass Tube
Oak (MacBeath)
ELEVATION B, SCALE: 1/8"=1'- 0"
Polished Concrete
Coastal Walnut (Parterre)
ELEVATION C, SCALE: 1/8"=1'- 0" RETAIL DESIGN | DESIGN MILK | 35
The View of Showroom In showroom area, showcase walls with the 45-degree angle face the entrance. Display cabinets are sunken into the wall with the directional shapes to convey the concept of distribution. The polished amber stone finish display stands show the furniture design works. The folding brass tubes create a dynamic feeling. The backside wall of reception area as the feature wall uses illuminated tubes with different heights to create rhythm into the space that seems to move for ward in the vision to show the idea of distribution. 3 6 | X I AOT I N G S H EN | P O RT F O L I O
UP
RETAIL DESIGN | DESIGN MILK | 37
The View of Pop-Up Store The pop-up store uses the different heights wood stands display with light oak wood materials. The brass tubes crisscross as display shelves increase the outspread feeling to achieve the sense of distribution. Solid wood contrast with thin tubes improves details to create a rich sensor y experience. 38 | X I AOT I N G S H EN | P O RT F O L I O
UP
RETAIL DESIGN | DESIGN MILK | 39
The View of Office and Breakout Space The open office creates a flexible working space. The breakout house is moveable and adjustable to provide a rest space.
4 0 | X I AOT I N G S H EN | P O RT F O L I O
UP
The View of Event Space and Office Breakout house space can be the event space. In the second floor, the semi-open partition combines with the logo milk shape and battens create the crisscrossed and radiative pattern like the route map.
UP
RETAIL DESIGN | DESIGN MILK | 41
The View of Cafeteria The cafeteria wall uses natural feeling wallpaper to make a relaxed sense. UP
42 | X I AOT I N G S H EN | P O RT F O L I O
The View of Breakout Space and Meeting Room The curtain wall of the meeting room with wood planks brings rhythm into space. The plants create more natural feeling into space. The brass tubes as the partition add more life to the interior. The seating staircase librar y at the corner create a reading and communicating space for employees.
UP
RETAIL DESIGN | DESIGN MILK | 43
MA T E R I A L
Walnut Plank (Parterre), Flooring
Polished Concrete, Flooring
Oak (MacBeath), Pop-up Store Finish
Coastal Walnut (Parterre), Showroom Wall Finish
Light Graffiti Marble (Stone Source), Pop-up Store Wall Finish
White Brick, Wall Finish
4 4 | X I AOT I N G S H EN | P O RT F O L I O
Polished Sandstone (Stone Source), Wall Finish
Urban Map Ceramic (Lea Ceramiche), Meeting Point Wall Finish
Wallpaper (Petite Friture), Cafeteria Wallpaper
Wallpaper (Wall&decò), Breakout Space Wallpaper
Polished Amber Ony x (Stone Source), Display Stands
Suspended Acoustic Wool Panel (Filzfelt)
RETAIL DESIGN | DESIGN MILK | 45
B R A N D I D E N T I T Y
4 6 | X I AOT I N G S H EN | P O RT F O L I O
RETAIL DESIGN | DESIGN MILK | 47
P O P - U P S T O R E D E T A I L 4'
3"
" " -3 -3 4' 4'
Brass Tube 2' " -7 3' 1" -1
" -7 2' 7" 2'
Oak 2'
1" -1 3' 11" 3'
" -7
" -7 2' 7" 2'
Front View
48 | X I AOT I N G S H EN | P O RT F O L I O
20' - 0"
Side View
14' - 0"
20' - 0" 20' - 0" 14' - 0" 14' - 0"
16' - 0"
16' - 0" 16' - 0" 20' - 0" 20' - 0"
20' - 0"
Top View
The pop-up store combines the different heights wood stands with tube frame display shelves. The brass tubes crisscross increase the outspread feeling to achieve the sense of distribution. Solid wood contrast with thin tubes improves details to create a rich sensor y experience.
RETAIL DESIGN | DESIGN MILK | 49
5"
S H OW R O OM D E T A I L
0'
5"
" -4
2' -
4' 4'
2' 5" 2' -
"
" 4' -
00° 45.
10
4' -
" -4
10
4'
00° 45.
"
4' -
" 4" 4 14/ ' -
10
"
4'
-6 0/'4" "61 - 4' 4' 0 " -4
4 1/
" -4
-6
Coastal Walnut
00° 45.
Polished Concrete
3' " -0 3'
1' "
" -0
-9
3' "-9 - 01' 1' " -9
Top View
4' - 6"
12' - 9"
4' - 4" 4' - 4"
3' - 10"
4' - 4"
4' - 4"
4' - 4" 12' - 9"
4' - 4"
12' - 9"
Front View 50 | X I AOT I N G S H EN | P O RT F O L I O
Side View
19' - 9"
19' - 9"
19' - 9"
5' - 6"
19' - 9"
- 8" 19' 3' - 9"
3' - 8" 3' - 10"
3' - 10"
5' - 6"
5' - 6"
19' - 9"
3' - 8"
4' - 6"
4' - 6"
"
Brass Tube
The showroom display cabinets are sunken into the wall with the directional shapes to convey the concept of distribution. The folding brass tubes create a dynamic feeling. The showroom area rational uses corner spaces for small storage spaces to store small pieces of showroom furniture.
RETAIL DESIGN | DESIGN MILK | 51
R E T A I L D E S I G N S P R I N G . 2 0 1 5 . DR. M ARTENS SHOE STORE IAD 620: Retail Design Instructor: Serena Zanello
The Dr. Martens Shoe Store is located at Haight Street of San Francisco. The 1,105 square feet store redesign combines the culture and histor y of the neighborhood with brand identit y to create the new experience and make a positive social impact.
U S E R P R O F I L E
D R. M ARTENS AIRWAIR
•
Main Activit y: Foot wear
•
Founded: 1947
•
Headquarters: UK
•
Products: Shoes, Clothing, Accessories, Shoe Care Product, Luggage, Bag, Wallet, etc.
•
Dr. Martens is distinguished by its air-cushioned sole (dubbed Bouncing Soles), upper shape, welted construction and yellow stitching.
•
Dr. Martens’ appeal to people who have their individual st yle but share a united spirit and possess a proud sense of self-expression.
54 | X I AOT I N G S H EN |
P O RT F O L I O
R E TA I L D ES I G N | D R. M A RT EN S S H O E STO R E | 55
S I T E A N A L Y S I S Divisadero St.
Broderick St.
Baker St.
Lyon St.
Central Ave.
Masonic Ave.
Ashbur y St.
Clay ton St.
Shrader St.
Stanyan St.
Fell St. Oak St. Page St. Haight St. Waller St.
Frederick St.
P
N 56 | X I AOT I N G S H EN |
P O RT F O L I O
SITE INFO R M ATIO N •
Location: 1621 Haight St, San Francisco, CA 94117
•
Neighborhood: Haight Ashbur y
•
Area: 0.309 square miles
•
Store Size: 1,105 square feet
•
Shops on Haight: high-end vintage clothing stores, exclusive boutiques, second-hand stores and restaurants
HISTORY •
A Vibrant Hippie Histor y: cultures and eras meld together
•
The neighborhood is known for its histor y of hippie culture, and being the origin of hippie subculture from the 1960s.
•
This neighborhood offered a gathering spot for hippies to create a social experiment to spread throughout the nation.
TR ANSPO RTATIO N •
Metered parking on Haight and nearby neighborhood parking, but finding a spot can be tough.
•
Muni buses run the length of Haight from Market, from Twin Peaks to the Haight, and along Stanyan in the Upper Haight.
NEIGHBO RHO O D •
Shoe Store
•
Cloth Store
•
Cafe & Restaurant
R E TA I L D ES I G N | D R. M A RT EN S S H O E STO R E | 57
D E MOG R A P H I C
Population Percentage
48.8%
51.2%
Male Population, 20,356
Female Population, 19,409
Occupational Employment Blue Collar: 3,352
Household Average Income
88,000 78,000
28.1%
68,000 58,000 71.9%
White Collar: 8,560
58 | X I AOT I N G S H EN |
P O RT F O L I O
48,000
25-
25-44
45- 64
65+
Potential Customers
People who are interested in hippie culture and love music
People who love to shopping in Haight Ashbur y district
People who live near this area
People who have lunch or coffee around the neighborhood
R E TA I L D ES I G N | D R. M A RT EN S S H O E STO R E | 59
C ON C E P T P H I L O S O P H Y
REVERBER ATION
Because of their history, Dr. Martens and Haight Ashbury neighborhood are both recognizable images today. I think the proud sense of self-expression of Dr. Martens and the hippie culture of Haight Ashbury continue to reverberate and attract people. To convey the concept of reverberation, the goal of the space is to create a diverse and distinctive environment to bring rhythms into space and attract customers. Through the sustainable strategies, we want to contribute to the neighborhood and bring a new positive reverberation to the community.
6 0 | X I AOT I N G S H EN |
P O RT F O L I O
MOO D B O A R D
R E TA I L D ES I G N | D R. M A RT EN S S H O E STO R E | 61
C ON C E P T P H I L O S O P H Y
SOCIAL IMPACT
Corporate Social Responsibilit y (CSR) •
Recycle used shoes and provide free second-hand products to help centers and charit y organizations to strengthen the corporate social responsibilit y.
Sustainabilit y •
Use local sustainable materials to make a positive effect on the environment.
•
Combine technology with products to promote the importance of reducing the carbon footprint.
Less Shoebox Packaging •
Use recycled paper and redesign more compact solutions for shoebox packaging.
Cooperate with local artists •
Collaborate with San Francisco local designers and design students to create private-labeled merchandise.
•
Cooperate with local musicians to create a brand broadcast reminding the hippie culture and give mini concert donating income for disadvantaged children.
62 | X I AOT I N G S H EN |
P O RT F O L I O
R E TA I L D ES I G N | D R. M A RT EN S S H O E STO R E | 6 3
B R A N D I D E N T I T Y
Easy carr ying packaging box
Accessories packaging sack bag
Shoe packaging box combines with bag
Recycled paper bag 6 4 | X I AOT I N G S H EN |
P O RT F O L I O
T-shirt and scarf packaging
Shoe brush with logo
Tag design
Business card
R E TA I L D ES I G N | D R. M A RT EN S S H O E STO R E | 65
P R O G R A MM I N G
6 6 | X I AOT I N G S H EN |
P O RT F O L I O
Storage
Storage
Ser vice Area Cash Wraps Kid Shoes Display Seating Area Accessories Display
Point-of-Purchase Displays/Pop-Up Shoes Display/ Wall Fixture Shoes & Bags Display/ Wall Fixture Pop-up Entrance Shoes Display
Window Display
Seating Area Window Display Cash Wraps
Aisle
Entrance
N
R E TA I L D ES I G N | D R. M A RT EN S S H O E STO R E | 67
D E S I GN P R O C E S S
6 8 | X I AOT I N G S H EN |
P O RT F O L I O
R E TA I L D ES I G N | D R. M A RT EN S S H O E STO R E | 69
F L OO R P L A N 24' - 8"
15
1. Entrance 8' - 0"
2. Window Display 3. Pop-up Kiosk
14
4. Shoes & Bags Display 5. Point-of-Purchase Shoes Displays 12
6. Seating Area 7. Shoes & Bags Display
13
11
8. Seating Area 10
72' - 0"
9. Accessories Bag & Cloth Display 10. Kid Shoes Display
9
8
11. Cash Wraps 42' - 0"
12. Ser vice Area 13. Accessories Display 14. ADA Restroom 15. Storage 4
5
6
Flow and Circulation Accessibilit y Path Employee Path
3 1 6' - 2"
2
0"
3'- 0"
6'- 0"
12'- 0"
N Entrance
70 | X I AOT I N G S H EN |
P O RT F O L I O
7
F U R N I T U R E F I N I S H E S P L A N
8' - 0"
24' - 8"
F10
F1. Custom Window Display Fixture
F9
F2. Custom Pop-up Kiosk F3. Custom Rack Display
F5. Custom Display Fixture
24' - 8"
F7
72' - 0"
F4. Custom Wall Display
F3 F8
M2
F8
F6. Bench 24' - 8"
Custom Wall Display
F8. Lounge Chair
8' - 0"
F9. Cash Wraps Counter
M1
42' - 0"
24' - 8"
F7.
F10. Build in Counter
F4
F5
F6
F4
72' - 0"
M1. Local Greenish Cast Poplar Wood Flooring
M3. White Polished Marble
F3
F2
F3
F1
6' - 2"
6' - 2"
42' - 0"
M2. Hand Knotted Wool Rug
R E TA I L D ES I G N | D R. M A RT EN S S H O E STO R E | 71
R E F L E C T E D C E I L I NG P L A N LEGEND Recessed Can Light Fixture Pendant Lighting Recessed Wall Washer Light Fixture Wall Mounted Light Fixture Track Lighting Decorated Pendant Lighting
Custom Light Fixture
+14'- 0" Suspended Ceiling +14'- 6" AFF
Custom Brass Strips Fixture
0" 72 | X I AOT I N G S H EN |
P O RT F O L I O
3'- 0"
6'- 0"
12'- 0"
N
Beat wide brass pendant lighting
Glass top decorated pendant lighting
Bronze finish track light
R E TA I L D ES I G N | D R. M A RT EN S S H O E STO R E | 73
S T O R E F R ON T
Cast Iron Canopy
Glass
Lighting
Illuminated Sign
Cast Iron
Granite Material
1. Apavise: Cast iron with industrial texture 2. Artistic Tile: Galax y Grey granite field tile with small smooth spots of light and dark gray
1
74 | X I AOT I N G S H EN |
2
P O RT F O L I O
3
3. Berman Glass: Textured glass representing a diamond rock formation with a dynamic visual and tactile appeal
Steel Frame
Illuminated Sign
Cast Iron Door Frame
Steel Frame
Black Polished Marble
Ash Plank Wood
1. Artistic Tile: Black polished marble with little variation or white veining 2. Treefrog: Ash plank veneer with natural texture
1
2
3
3. Berman Glass: Textured glass representing a diamond rock formation with a dynamic visual and tactile appeal
R E TA I L D ES I G N | D R. M A RT EN S S H O E STO R E | 75
E L E V A T I ON
M6_Cast Iron
M4 _Green Natural Field Tile
Accessories Display
F8_ Lounge Chair
Brass Rod Decoration
M4 _Green Natural Field Tile B
A
M5_White Natural Mosaic Wood Brick
M6_Cast Iron Custom Wall Display
B
0"
A
3'- 0"
76 | X I AOT I N G S H EN |
6'- 0"
P O RT F O L I O
12'- 0"
Level 2 14' - 0"
M8_ But ternut Wood
M9_ Anigre Hardwood Veneer Window Display
M6_Cast Iron Custom Wall Display
Custom Pop -up Kiosk
Level 1 0' - 0" ELEVATION A
Level 2 14' - 0"
Kid Shoes Display M7_ Black Paint
Mirror
Level 1 0' - 0" ELEVATION B
R E TA I L D ES I G N | D R. M A RT EN S S H O E STO R E | 7 7
The interior view from the entrance shows the popup kiosk. The kiosk uses technology through the LED screen to help customers calculate and reduce the carbon footprint and also combine with shoe display to convey the idea of environmentally friendly. The different heights blue transparent glass cuboids contrast with black reflected mirror counters representing the reverberating rhythm. 78 | X I AOT I N G S H EN |
P O RT F O L I O
R E TA I L D ES I G N | D R. M A RT EN S S H O E STO R E | 79
8 0 | X I AOT I N G S H EN |
P O RT F O L I O
The feature wall combines brass rod decoration, LED lighting logo and cast iron custom wall display. The brass strips with different angles connecting floor and ceiling as the partition show the movement of the space. R E TA I L D ES I G N | D R. M A RT EN S S H O E STO R E | 81
Level 2 14' - 0"
M4 _Green Natural Field Tile Custom Lighting Fixture M7_ Black Paint
C
Illuminated Logo M10_ Brass Rod Counter Height 36� ADA Counter Height 32� Level 1 0' - 0"
ELEVATION C, NTS
The green natural field tiles with broken line form overlap the black paint and white natural mosaic wood brick wall to create a dynamic feeling and increase the space details. The feature wall of the cash wraps area decorates light bulbs combining with brass rods to create a metallic sense.
82 | X I AOT I N G S H EN |
P O RT F O L I O
C
Level 2 14' - 0"
M4_Green Natural Field Tile
M5_White Natural Mosaic Wood Brick
M9_ Anigre Hardwood Veneer Window Display Fixture Level 1 0' - 0"
D
D
ELEVATION D, NTS
To remind the hippie culture, the music in the store will choose traditional hippie music, such as Highway 61 Revisited from Bob Dylan or Alone Again Or from Love.
R E TA I L D ES I G N | D R. M A RT EN S S H O E STO R E | 83
MA T E R I A L
M1_ Local Greenish Cast Poplar Wood Flooring
M4 _Green Natural Field Tile (Artistic Tile)
M5_White Natural Mosaic Wood Brick (Apavisa)
M6_Cast Iron (Apavisa)
M7_Universal Black Paint (Benjamin Moore)
M8_ But ternut (Macbeath Hardwood)
M2_ Hand Knot ted Wool Rug (The Rug Company)
M9_ Anigre Hardwood Veneer (Macbeath Hardwood)
M10_ Brass (Sequoia Brass & Copper)
8 4 | X I AOT I N G S H EN |
P O RT F O L I O
F U R N I T U R E
F8_Oxford Nappalon Sofa (Kare)
F6_ Bench (Kare)
R E TA I L D ES I G N | D R. M A RT EN S S H O E STO R E | 85
D E T A I L S
12' 0" 3' --6"
2' - 6"
1' - 0"
1' - 9"
2' - 6"
3' - 6"
2' - 6"
1' - 0"
2' - 6"
2' - 6"
2' - 0"
1' - 9"
0' - 3"
2' - 6"
12' - 0"
2' - 0"
CUSTOM PO P- UP KIOSK
0' - 3"
3' - 1"
3' - 3" 3' - 3"
1' - 9" 2' - 6"
Front View
2' - 6"
0' - 3"
1' - 0"
3' - 1"
2' - 6"
2' - 0"
3' - 9"
3' - 6"
3' - 9"
3' - 6"
2' - 6"
2' - 0"
3' - 6"
12' - 0"
2' - 6"
0' - 3"
1' - 9"
Side View 2' - 6"
3' - 1"
8 6 | X I AOT I N G S H EN |
P O RT F O L I O
3' - 3"
Kiosk Materials
3' - 3"
3' - 1"
K3
K1
K2
1' - 9" 2' - 6"
Top View
1' - 9"
1' - 9" 2' - 6"
K1 Black Reflected Mirror K2 Blue Transparent Glass K3 Brass
1' - 4"
2' - 6 1/4" 4' - 2"
0' - 11"
7' - 9"
D2
1' -5"
1' - 1 1/2"
1' - 8"
0' - 4" 0' - 2"
10 7.0 0°
1' - 2"
127 .00 °
3' - 0"
CUSTOM D ISPL AY SYSTEM
1' - 0" 1' - 10"
6' - 8" 10' - 0"
D1
127 .0 0 °
1' - 2"
Display System Materials 1' - 4"
10 7.0 0°
4' - 2"
0' - 11" 1' - 1 1/2"
14' - 0"
1' -5"
1' - 2" 4' - 2"
0' - 11"
9' - 12"
3' - 7"
0' - 11"
Front View
1' - 1 1/2"
1' - 2" 1' - 4"
10 7.0 0°
3' - 0"
9' - 12"
127 .0 0 °
3' - 7"
0' - 9"
7' - 9"
14' - 0"
0' - 9"
1' - 0"
1' - 1 1/2"
6' - 8" 10' - 0"
1' - 10"
1' - 4"
10 7.0 0°
1' - 8"
0' - 4" 0' - 2"
D1 Butternut Wood D2 Brass
7' - 9"
127 .00 °
2' - 6 1/4"
3' - 0"
Top View
3' - 0"
1' - 10"
6' - 8" 10' - 0"
1' - 0"
1' -5"
1' - 8"
14' - 0" 0' - 4" 0' - 2"
4' - 2"
Side7' -View 9"
14' - 0"
R E TA I L D ES I G N | D R. M A RT EN S S H O E STO R E | 87
"
9' - 12"
2' - 6 1/4"
R E S I D E N T I A L D E S I G N F A 2 0 1 5 M AIN HOUSE DESIGN IAD 606: Residential Design Instructor: Ernest M ariot to
The main house residential project is located in Pacific Palisades of Los Angeles. The 5,700 square feet main house overlooks the ocean view. The clients Mr. and Mrs. Zhang want to design their living environments with a relaxing and natural enjoyment.
S I T E A N A L Y S I S Sun Path
Circulation
Prevailing Winds
C or
on a
De
l M ar a qu u uta a Ch
O
ce
an
Fro nt
Pa cif ic
W alk
Bl
vd
W Co a
st H
wy
Pacific Ocean
Circulation
Sun Path Circulation Sun Sun Path Path Circulation Circulation Sun Path Circulation Prevailing Winds
9 0 | X I AOT I N G S H EN |
P O RT F O L I O
Prevailing Winds Prevailing Prevailing Winds Winds
Prevailing Winds
0 0
150 f t 150ft
an Ch
d lR e n
Co C or C or
Co
0
150ft
USER PROFILE The married couple, Mr. and Mrs. Zhang are successful writers. They have one kid and intend to live in this house for at least five years. As the writers, they all like writing, reading, and nature always bringing them inspiration. Mr. and Mrs. Zhang love the sun and nature, and they often go camping at the weekend. Mr. and Mrs. Zhang‘s most desired for their new house is to bring nature and light infiltrated into space, and they can enjoy the sun in the open space of their house.
Dr
SITE INFOR M ATI ON •
Address: 203 Chautauqua Boulevard, Pacific Palisades of Los Angeles, California
N
a ad r t En
•
Neighbourhood: residential
•
Natural Landscape: set up against 150 -foot high cliff that overlooks the Pacific Ocean
R ES I D EN T I A L D ES I G N | M A I N H O US E D ES I G N | 91
C ON C E P T P H I L O S O P H Y
9 2 | X I AOT I N G S H EN |
P O RT F O L I O
NATUR AL CO NNECTIO N
The goal of the main house is to create a natural and placid environment that brings contemplative and calm atmosphere into spaces. The free-flowing sense of spaces and natural materials express a free interaction to break constraint and make a connection with the natural environment.
R ES I D EN T I A L D ES I G N | M A I N H O US E D ES I G N | 93
D E S I GN P R O C E S S
Outside Area
Pantr y
Outside Area Powder Room
Kitchen Dining Area
Closet
Living Room
Master Bedroom Master Bathroom Of fice
Car Garage
Foyer Bedroom
Entrance
Bubble Diagram
Closet
Bathroom
Primar y Secondar y
94 | X I AOT I N G S H EN |
P O RT F O L I O
Sketches
R ES I D EN T I A L D ES I G N | M A I N H O US E D ES I G N | 95
F I R S T F L OO R P L A N FIRST FLOOR PL AN 13
6 14 8
10
2
4
7
3
5 11
UP
1
12
DN
15
11
DN
9
Entrance DN
N
Main Entrance
0" 5'- 0" 10'- 0" 20'- 0"
96 | X I AOT I N G S H EN |
P O RT F O L I O
1 Foyer
6 Outdoor Kitchen
11 Walk-In Closet
2 Living Room
7 Powder Room
12 Master Bathroom
3 Kitchen
8 Laundr y
13 Outdoor Seating
4 Dinning Area
9 Office
14 Patio
5 Pantr y
10 Master Bedroom
15 Car Garage
S E C ON D F L OO R P L A N SECOND FLOOR PL AN
9
2
1
4
3
5
7 DN
8
6
UP
DN
DN
1 Bedroom 2
6 Bathroom
2 Bathroom
7 Loft
3 Closet
8 Open to Below
4 Bedroom 3
9 Balcony
N
9
DN
0" 5'- 0" 10'- 0" 20'- 0"
5 Walk-In Closet R ES I D EN T I A L D ES I G N | M A I N H O US E D ES I G N | 97
F I N I S H E S P L A N FIRST FLOOR FINISHES PL AN
2
4
1
4
5 3
1 Interior Floor
98 | X I AOT I N G S H EN |
P O RT F O L I O
2 Patio Floor
3 Stair & Entr y
4 Bathroom
5 Car Garage
SECOND FLOOR FINISHES PL AN
2
4
1 4
2
1. 2. 3. 4. 5.
Eco-Friendly Bamboo Flooring Porcelain Tile Beige Color White Marble Honed Finish Grey and Blue Polished Quartzite Black Chevron Porcelain Tile
R ES I D EN T I A L D ES I G N | M A I N H O US E D ES I G N | 9 9
E X T E R I O R
Standing-seam Metal Roof
North Exterior Elevation
10 0 | X I AOT I N G S H EN |
P O RT F O L I O
Stuccoed Wall
Stacked Limestone
Stuccoed Wall
Stacked Limestone
Standing-seam Metal Roof
South Exterior Elevation
Stuccoed walls with stacked limestones give a modern and warm appearance to the exterior. The home is crowned with a standing-seam metal roof.
R ES I D EN T I A L D ES I G N | M A I N H O US E D ES I G N | 101
The View of Living Room
10 2 | X I AOT I N G S H EN |
P O RT F O L I O
R ES I D EN T I A L D ES I G N | M A I N H O US E D ES I G N | 10 3
Brushed Oak
Polished Marble
Fireplace
Foyer
A
Elevation A: Living Room The living room opens allowing an abundance of natural light through glass sliding doors. Wood grids create a natural feeling. The wall combines polished marble with brushed oak materials to create a clean and modern atmosphere.
10 4 | X I AOT I N G S H EN |
P O RT F O L I O
UP
DN
DN
DN
A
R ES I D EN T I A L D ES I G N | M A I N H O US E D ES I G N | 105
Counter Height 36" Polished Quartz
Brushed Oak Black Cabinet
Engineered Brushed Oak
Elevation B: Kitchen and Dining Area
B
Multi-tiered plant stands add interest for the interior. The kitchen incorporates a pull- out peninsula for preparation and ser ving. The adjacent dining area features a mitered glass bay window and a built-in sofa for seating.
10 6 | X I AOT I N G S H EN |
P O RT F O L I O
UP
DN
B
DN
DN
R ES I D EN T I A L D ES I G N | M A I N H O US E D ES I G N | 107
Brushed Black Oak Wallpaper Brass Grid
Walnut Wood Headboard
Bench
Elevation C: Bedroom The slender gray brass grid shows bold proportion, and clean lines offer a st yle rustic and refined. Outdoor seating and fireplace provide an open and flowing living space. The interior wall through the black oak contrasts with eco-friendly bamboo wall panel.
10 8 | X I AOT I N G S H EN |
P O RT F O L I O
C
C
UP
DN
DN
DN
Black Porcelain Tile
Sconce Mirror
Smooth Gray Granite Ot toman in Round Seating
D
Elevation D: Master Bathroom The master bathroom combines the stacking bond black porcelain tile as the wall material and smooth gray granite as the cabinet finish to create a modern st yle.
UP
DN
DN
DN
D
R ES I D EN T I A L D ES I G N | M A I N H O US E D ES I G N | 10 9
MA T E R I A L
1
2
3
4
5
6
1. 2. 3. 4.
Polished Marble (Artistic Tile) Engineered Brushed Oak (Kentwood) Brushed Oak Black (Kentwood) Polished Statuario Quartz (Caesarstone)
5. Sofa Fabric (Kravet) 6. Wallcovering
110 | X I AOT I N G S H EN |
P O RT F O L I O
F U R N I T U R E
Sofa (B&B Italia)
Side Table (B&B Italia)
Floor Lamp (RH M odern)
Cof fee Table (KGBL)
Lounge Chair (Minot ti)
Lighting (Tom Dixon)
Bar Stool (KGBL)
Dining Chair (Minot ti)
Bed (RH M odern)
Dining Table (Minot ti)
Cabinet (Promemoria)
R ES I D EN T I A L D ES I G N | M A I N H O US E D ES I G N | 111
C O M M E R - C I A L D E S I G N F A 2 0 1 5 LE L ABO KIOSK IAD 606: Commercial Design Instructor: Tony Wong
The project is located on the fifth floor of Westfield San Francisco Centre. The fragrances brand, Le Labo, intends to design their kiosk to promote their brand recognition and attract more customers.
U S E R P R O F I L E
LE L ABO •
Main Activit y: Fragrances
•
Countr y: The United States, founded in 2006
•
Products: Perfume, perfume oil, candle, body lotion, bath oil, shower gel, shampoo, conditioner, bar soap, notebook
•
Code: The fragrances are named after their main essence and the number of ingredients combined to make them.
•
Communit y of Craft: Perfume compounding, woodwork, candles pouring, illustration, rose picker, personalized labels
•
Perfume Compounding: Provide a chance for clients to watch perfume being manually compounded and labeled.
114 | X I AOT I N G S H EN |
P O RT F O L I O
CO M M ERC I A L D ES I G N | L E L A B O K I OS K | 115
S I T E A N A L Y S I S
BUILDING ANALYSIS • Location: Fifth Floor of Westfield San Francisco Centre • Address: 865 Market St, San Francisco, CA 94103 • Hours: Monday - Saturday: 10:00 A M - 8:00 PM, Sunday: 11:00 A M - 7:00 PM • Availabilit y: 3177 sq. ft. • Successful shopping center with strong national/international cotenants • The third largest urban shopping center in the United States and attracts 20 million plus visitors per year.
View of Rotunda
Restaurant Retail Store Atrium Escalator
116 | X I AOT I N G S H EN |
P O RT F O L I O
Market Street Lark Creek Restaurant
TAP
Cupola Piz zeria
Optica
Nordstrom
Hair Salon M aido M.Y. China
5th Street
Bose
Bespoke Events
Bespoke Coworking
Bloomingdale’s
Jessie Street
Seating Area
Escalator
N
Circulation
CO M M ERC I A L D ES I G N | L E L A B O K I OS K | 117
I N S P I R A T I ON
Fragrances Craftmanship
Integrate
Scents
Mix Green
Overlapping Nostalgia Compounding
118 | X I AOT I N G S H EN |
P O RT F O L I O
CO NCEPTUAL SKETCHES
CO M M ERC I A L D ES I G N | L E L A B O K I OS K | 119
C ON C E P T P H I L O S O P H Y
THE L AYERS OF FR AGR ANCES
Each of the Le Labo perfume is built with different ingredients combined to provide rich layers of fragrances. Le Labo uses the number of ingredients as the codes to “explain� the different scents. The goal of the Le Labo kiosk is to use the stacking of paperboard layers to convey how the fragrances create a diverse and natural atmosphere. These multiple layers stretch expressing the richness, variet y, and complexit y of fragrances to bring rhythm into space and achieve a sense of nostalgia.
12 0 | X I AOT I N G S H EN |
P O RT F O L I O
CO M M ERC I A L D ES I G N | L E L A B O K I OS K | 121
T O P V I E W
12 2 | X I AOT I N G S H EN |
P O RT F O L I O
N
Different size cubes on the top are formed by recycled paper stacking of layers, and var ying scales and heights of cubes create rhythm. The black steel frames create a sense of space and expansiveness to bond different materials and contrast with the cube in the size.
0"
3'- 0"
6'- 0"
12'- 0"
P R OG R AM
CO M M ERC I A L D ES I G N | L E L A B O K I OS K | 123
F L OO R P L A N
Entrance
Feature Wall
Cash Register
Exhibition
Bar Area
37'-6"
Frames
Wall Display Display Table
Display Table
Plants
Exhibition 37'-6"
Entrance
N 0"
12 4 | X I AOT I N G S H EN |
3'- 0"
6'- 0"
P O RT F O L I O
12'- 0"
L I G H T I NG P L A N
N 0"
3'- 0"
6'- 0"
12'- 0"
CO M M ERC I A L D ES I G N | L E L A B O K I OS K | 125
S E C T I ON
Glass Vitrines for New Products
Wood Wall Display
12 6 | X I AOT I N G S H EN |
P O RT F O L I O
Counter Height 36"
Cube Height 23'-11"
Glass Pavilion
Stainless Steel Frame
Cube Height 9' 11"
MA T E R I A L
Recycled Washi Paper
Ash Plank Flooring
Reclaimed Walnut Panel
White Ceramic Countertop
Wall Finish
CO M M ERC I A L D ES I G N | L E L A B O K I OS K | 127
128 | X I AOT I N G S H EN |
P O RT F O L I O
East Elevation
0"
3'- 0"
6'- 0"
12'- 0"
The recycled paper stacking of layers form different size cubes, and var ying scales and heights cubes create rhythm. The semiopen space is configured to encourage customers to participate in the space. Diverse exhibition spaces create shopping interests.
CO M M ERC I A L D ES I G N | L E L A B O K I OS K | 12 9
13 0 | X I AOT I N G S H EN |
P O RT F O L I O
South Elevation
0"
3'- 0"
6'- 0"
12'- 0"
The glass pavilion with plants in the central of the kiosk creates a natural feeling and builds a green shopping environment to convey the brand identit y. The white ceramic surface display counters create a clean atmosphere.
CO M M ERC I A L D ES I G N | L E L A B O K I OS K | 131
The bar area provides a custom space for the clients to watch their perfumes being manually compounded and labeled.
132 | X I AOT I N G S H EN |
P O RT F O L I O
The lighting inside of the paper cubes creates the ethereal visual effects. The logo uses chrome material and combines with stone cabinets on the feather wall.
CO M M ERC I A L D ES I G N | L E L A B O K I OS K | 13 3
A D D I T I O N A L W O R K S - -
-
-
-
SKETCH & RENDERING ICON DESIGN 13 4 | X I AOT I N G S H EN |
P O RT F O L I O
R E TA I L D ES I G N | D R. M A RT EN S S H O E STO R E | 135
S K E T C H & R E N D E R I NG
Living Room and Fireplace Area Hand Rendering
Bathroom Hand Rendering
Bathroom Floor Plan & Elevations Hand Rendering
A D D I T I O N A L WO R KS | S K E TCH & R EN D ER I N G | 137
S K E T C H & R E N D E R I NG
Japanese Bunraku Restaurant Design Hand Rendering
Elevations Hand Rendering
138 | X I AOT I N G S H EN |
P O RT F O L I O
A xonometric Hand Rendering
First Floor Plan Hand Sketch
Hand Sketches
Second Floor Plan Hand Sketch
A D D I T I O N A L WO R KS | S K E TCH & R EN D ER I N G | 139
I C ON D E S I GN
Bowling Game Icon Design
14 0 | X I AOT I N G S H EN |
P O RT F O L I O
Cake Maker Icon Design
A D D I T I O N A L WO R KS | I CO N D ES I G N | 141
THANK YOU
ACKNOWLED GEM ENTS
FA M I LY Yanming Shen, Bingru Liu, Fujin Shen, Shuxiang Wang, Jingeng Liu
FACU LT Y Stephanie Smith-Haenel, Serena Zanello, Tony Wong, Ernest Mariotto, Felix Goebel, Leonarda Tamayo, Ivan A zerbegi, Tobi Adamolekun, Edwin Jordan, Edward Pertcheck, David Kesler, Ken Frieders, Michael Sammet, Suzan Swabacker
FRI EN DS & CL ASS M AT ES Zijun Xu, Zhonghui Li, Yue Zheng, Tengyi Zhang, Tzu-Yu Theresa Hsu, Regina Lin, Dahean Lee, Shihui Yang, Meng Zhang, Wei Luo, Haoyuan Ma, Alex Chuang, Chantal Yakou, Kevin Veitch
First and foremost, I would like to express my sincere appreciation to my family for all the support and love you have given me. I would never have made it here without your encouragement. I would also like to extend my appreciation to all the facult y. I learned a lot of things from Academy of Art Universit y. Furthermore, thank you to my friends for always being there during both good and bad times. I am so grateful for what all of you have done for me.
X I AOT I N G SH EN I N T ERI O R D ESI G N
xia o ting sh e n 628@ gm ail.co m w w w.xia o ting sh e n.co m
XIAOTIN G SHEN PO RTFOLI O