404 page magazine by Xiaoyu Chen

Free Galleries Inside

I'm NOT GAY. 4 0 4 PAG E F O U N D (YAY IT'S A PUN!)

CHE12362383

Make Your Wardrobe FUN!!

JUNE 2016

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LOLLIPOP VICTTON

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LOLLIPOP VICTTON

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ADER

ADDERORR .COM

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EDITOR IN CHIEF

XIAOYU CHEN findxiaoyuchen@gmail.com & YING ZHI sakuraxiaomei@gmail.com

C R E AT I V E D I R E C T O R

XIAOYU CHEN

MANAGING EDITOR

LAURA BELL & GRMMA PETERSON Many-thanks-to-our-tutors@404.com

CONTRIBUTING EDITORS

I Will Write Them Later. ADVERTISIN G EN QUIRIES UK AND EUROPE

Xiaoyu’s Boyfriend info@404.co.uk CHINA

Ying Zhi’s Mom info@404.cn

ISSN 1234-5678

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BEST REGARDS Xiaoyu Chen

I don't want to create a cool magazine. Because I don't think trying to be cool is cool. I want things to come naturally, just as they are. So you can feel them, fresh and live and raw. I always want 404 Page to be a fun magazine, the magazine that makes you giggle while you are reading it, the magazine that you can come back to when you feel blue.

Edited by Xiaoyu Chen & Ying Zhi. Illustration by Xiaoyu Chen. Featuring. Jung Eun-chae

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JIAYI SUN

JIAQI WANG

HARU WILDE

Illustrator from CSM / Social Influencer

Animation Student from LCC

Model / Japanese student at Oxford

Shared her lovely illustrations with the readers of 404 Magazine

Animation for our fashion film with Harrods (visit 404studio. com)

The girl who wrote the lovely piece on ‘how to curate your wardrobe’.

DAN TA

HUU

PINGGUO TING

Online Shop Owner / Model

Fashion Design Student

Self-taught Illustrator

Art directed and modeled the photos for the piece on‘curate your wardrobe’.

Drew the fun and creative pictures for the ‘I’m not Gay’ gallery.

Beautiful illustrations for the editorial on ‘stereotypes of countries’.

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STEREOT YPES What is your country like in someone else’s mind?

I ’ M N O T G AY n exhibition of real-life stories & A artworks by Huu, written by Ying Zhi

GALLERIES. 40

SECRET JOURNEY To an illustrator’s sketch book

M O O N WA L K o f an art student

CULTURE

STEREOT YPES

W hat is your country like in someone else’s mind? Enjoy our short fun manga pages!

FASHION VIDEO 22

A NIGHT IN HARRODS

PLEASE VISIT OUR SITE ON 404STUDIO.CLUB

An exclusive collaboration between 404 Page and Harrods. See what is going on before the store opens!

C U R AT E Y O U R W A R D R O B E Learn the tricks on how to make your wardrobe an artistic space.

VGA & SUM

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A Night at Harrods

Photographer : Ying Zhi Stylist: India Asheley & Xiaoyu Chen MHUA : Arseny, Phebe & Keegan All Garments from 404 Studio Model: Isla Lee / Haru Wilde / Xiaoyu Chen / Chang Cheng / Kris / Jianqiao Luo

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Time

2:30 a.m. (when everyone’s still asleep)

Location Harrods Food Hall, Central London.

Music is the youngest and the naughtest one in her family. She is such a happy girl that she sings wherever she goes. That is why she is called ‘Ongaku’ , which means ‘music’ in Japanese. Every morning, she wakes up secrectly at the Harrod’s Food Hall, plays some good old music, and wakes everyone up.

‘Ongaku’ THE MUSIC Photographer : Ying Zhi Model : Xiaoyu Chen Stylist : India Asheley HMUA: Phebe & Keegan

‘Ongaku’ brings music to wake everyone up

2:47a. Saka is like water. She is a sophisticated and seductive fish. She knows exactly where she should go everyday and she is the big sister of the family. Her best friend is called Miruku, the milk. Milk is always sleepy and she is the laziest person you can meet. She is always worried that she is going to expire soon.

‘SAKA’ and ‘MIRUKU’ start dancing around the Food Hall

‘Ongaku’ THE MUSIC Photographer : Ying Zhi Model : Haru Wild & Isla Lee Stylist : India Asheley HMUA: Arseny & Keegan

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3:21 a.m. ! g n i p p o h s r o Time f

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404 PAGE | FA SH I O N & CULT UR E M AG A ZIN E ‘Ongaku’ THE MUSIC Photographer : Ying Zhi Model : Kris Lee Stylist : India Asheley HMUA: Phebe & Keegan Top: Xiaoyu Chen Trousers: Xiaoyu Chen

‘BoHe’ organizes a Chinese tea party to keep everyone refreshed.

4:07 a. Tea Par

.m. rty

BoHe means mint in Chinese. She holds tea parties every morning and greets everyone with a cup of mint tea. She is a curious and talktive character. BoHe also enjoys sushi!

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BoHe for PanChai Restaurant, located at Food Hall, ground floor, Harrods, Knightsbridge. ‘BoHe’ THE MINT Photographer : Ying Zhi Model : Kris Lee Stylist : India Asheley HMUA: Phebe & Keegan

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BoHe & Cactus for PanChai Restaurant, located at Food Hall, ground floor, Harrods, Knightsbridge. ‘BoHe’ THE MINT & ‘Boten’ THE CACTUS Photographer : Ying Zhi Model : Kris Stylist : India Asheley HMUA: Arsney, Phebe & Keegan

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‘KINOKO’ is a sassy & fashionable mushroom

Kinoko is the prettiest in the family. She need to look perfect at any time.She is always late for the morning party because she spends too much time in dressing up.

‘Kinoko’ THE MUSHROOM Photographer : Ying Zhi Model : Qianqiao Luo Stylist : India Asheley HMUA: Phebe & Keegan

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A F I L M B Y 4 0 4 AT 4 0 4 S T U D I O. C L U B

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4 0 4 P A G4 E0 4| FP AA SGHEI O| NG A& L C L EU RL YT UORNE E M A G A Z I N E

G A L L E R Y

An Illustrator's Secret Sketch Book

A secret journey to an artistâ&#x20AC;&#x2122;s illustration book, which she never thought she would let anyone see.

CUR ATED BY

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PROJP EC RO T J/E C S ET L /F HP AOHR AT R A I T

SELF PORTRAIT / THUMBNAILS

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PROJECT / HAHA

So here are the questions: What is art? What is science? What is the difference between art & science? What is the real ‘real’? What is the fake ‘real’? How should I live? What sort of person should I be?What is beautiful? And what is ugly? What is individual creativity, and what is manipulation? Why do we always want to be accepted by others?

OPPOSITE Project : HAHA by Sun Jiayi

ABOVE , FROM TOP

1. Project : Be Free by Sun Jiayi 2. Double Page Scan of Sun Jiayi’s Sketch book

CUR ATED BY 404 PAGE

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ABOVE Velestrum et aspit, tem et, odiciassiur ant plabore iliqui ditae voluinum reperum.

PROJECT / HAHA

A PAGE OF SUNâ&#x20AC;&#x2122;S SK

KETCH BOOK | EYES 4 7

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FROM LEFT

1. Project : Illustration ‘Real Shit’ by Sun Jiayi. 2. Small manga story : ‘Oops’ by Sun Jiayi. 3.Double Page Scan of Sun Jiayi’s Sketch book.

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0 0 13

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A PAGE OF SUNâ&#x20AC;&#x2122;S SKETCH BOOK | T H O UG H T S

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PROJECT / HAHA

PROJECT / CALL FOR ACTIONS 5 3

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PROJECT / HAHA

SIXTH Anniversary! O M O N T. T M A L L . C O M

W A R

D R O B

E L I F E I S S H O R T, B E F U N .

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LEFT All Outfits from Omont Model / Stylist : Danta

FASHION

C U R AT E

YOU R

WA R D R O B E WRITTEN BY HARU WILDE PHOTOGRAPH BY MEIWEN

One thing I learnt during my time assisting a curator of a contemporary art gallery is that curation is creation. Artworks do not exist in a vacuum, they are a part of an interpretative framework put together by the curator. The way we perceive art is influenced by the way it is displayed just as much as by the way it is made. Now, imagine your wardrobe as a gallery space, each piece of clothing as an art piece, and yourself as the curator of that space. Fashion just like art is a form of communication. What we wear everyday influences not only the way we feel about ourselves but it also sends a certain message to the people around us. It can raise important questions and make people think. And the way curators approach art can actually inspire the way we approach fashion, and by extension our life as a whole, too. Here are three things we can learn from gallery curators.

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#1 :

U S E

YO U R

S PA C E

W E L L .

From the moment you step into a gallery space until you

Although it is more or less impossible to recreate a setting

exit it (through the gift shop), your every step has been

like that in our wardrobes, having enough empty space is

thought through by the curator. In order for the space to

actually as important as having enough ‘stuff’. Think about

maximise the impact artworks have on us, every bit of

when you’re shopping, for instance. A half-empty rail where

space matters. I remember one particular gallery visit that

you can comfortably browse through all items is always more

had a deep impression on me. It was about two years ago

inviting than one where things start falling off as soon as you

in an underground art museum located on a small Japanese

touch it. Your wardrobe is exactly the same. Have you ever

island Naoshima. As the visitor, you had to first take off your

forgotten that you own something simply because it was

shoes at the entrance and then after being led through a

hidden somewhere at the bottom of a huge pile of clothes?

dark empty room, you stepped into a different room, which

Paradoxically, the less clothes you own, the easier it is to find

was lit by natural sunlight and contained only four paintings

something to wear in the morning. This is because as long as

by Monet, one on each wall. As much as the artworks

you give each piece of clothing enough ‘breathing’ space, not

themselves, it was the space they were displayed in that

only is it much easier to have an idea of what you actually

made the visitor’s interaction with them so intimate and

own, but it is also way easier to picture an outfit in your mind,

unforgettable.

simply because there is less visual noise to distract you.

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‘Although it is more or less impossible to recreate a setting like that in our wardrobes, having enough empty space is actually as important as having enough ‘stuff’.

LEFT & ABOVE All Outfits from Omont

FASHION 63

# 2 : K R Y E E O E I U P N R V S E E N L T F I N G

‘ T H I N K A B O U T W H AT I T I S T H AT E X C I T E S Y O U R E C E N T LY A N D M I X I T I N W I T H T H E G O O D O L D S TA P L E S Y O U F E E L T H E M O S T C O M F O R TA B L E I N . ’

ave you heard of a curator

Think about what it is that excites you

who became successful by

recently and mix it in with the good old

exhibiting the exact same

staples you feel the most comfortable in.

thing their entire career?

And, most importantly don’t confine yourself

Probably not. While each gallery has its own

within a certain box. Focus on things that

brand that a curator needs to be aware of,

are meaningful for you instead of things

what makes a good curator is a drive to keep

that you can milk for social media attention.

pushing the boundaries and always present

In our increasingly fast-paced post-internet

something new to the viewer. The same

age, having a unique voice has become more

gallery space can look completely different

important and more rare than ever. The

based on the curator’s imagination and the

world doesn’t need another Raf Simons or

same artwork can be re-interpreted in a

Anna Wintour, just as it doesn’t need another

variety of ways. The same is true for one’s

Tracey Emin or Ai Weiwei. What it needs

personal style. Having a minimal wardrobe

are individuals who, like the people I just

does not necessarily equal wearing the

mentioned, can bring something new to the

same outfit over and over again.

game. And you can be one of them, because ultimately, the only person who can ‘do you’

You can start by creating a moodboard.

is yourself.

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LEFT 3 & RIGHT Hat : StÃ¼ssy Hakama skirt : vintage T-shirt : DSM X Pleasure Sneakers (1st picture) Nike Huarache

curator puts their job on the

voices that tr y to sell you what’s ‘hot’

line with each exhibition. A

right now, fashion can have a lot to say

good curator always strives

about the world we live in, and ultimately

for

about us, too.

something

that

hasn’t

been done before, and taking risks is a par t of the process. Moreover, a curator

Aiming for the best doesn’t mean you have

can never create a successful exhibition

to shell out your rent’s wor th on clothes

by simply filling the galler y with bad

ever y month. A curator, too, has a budget

qualit y imitations. They always aim for

they have to meet. And just as there are

the best and they never tr y to play it

many talented up and coming ar tists that

safe. One of the things that distinguishes

are more af fordable for a galler y to loan,

a good exhibition is the abilit y to create

there are also many wonder ful up and

a dialogue with the viewer and pull them

coming fashion brands that while being

out of their comfor t zone. Fashion can do

less expensive than high end, are at the

the same. If you ignore the prescriptive

same time better qualit y and more original

#3 :

A I M

F O R

& N E V E R

T H E

B E S T

S E T T L E .

than the high street. Investing in these

created for ourselves has become stifling.

brands is a win-win situation, because

Of tentimes what we don’t realise is that

you can get your hands on unique pieces

all we need to do is take a step back from

and suppor t young creatives as well.

the ar t work and look at it from a dif ferent

Rather than being content with following

perspective. There is no need to label

what others tell you to wear, we should

and limit ourselves based on your current

think as curators and embrace what we

occupation, nationalit y, or educational

want to wear and what fashion means to

background. All of these things can be

us personally.

re-interpreted and function as a star ting point to head of f in a completely new

Although this ar ticle focuses on fashion as

direction. The act of creation through

one par t of our lives, a curator’s mindset

re-interpretation is the most impor tant

can be applied much more broadly to all

thing we can, and should all learn from

of our experiences. There are times in life

curators.

when we might feel like the life we have

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G A L L E R Y

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Art Director: Beibei Tan Photography : Xiaobo Fu Styling : Beibei Tan HMUA : Mee Kee & Moe Mukai Model : Anna Tatton Curated by Ying Zhi Illustration : Lu Chen & Xiaoyu Chen

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Art Director: Beibei Tan Photography : Xiaobo Fu Styling : Beibei Tan HMUA : Mee Kee & Moe Mukai Model : Anna Tatton Curated by Ying Zhi Illustration : Lu Chen & Xiaoyu Chen

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SHUSHU/TONG LONDON

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G A L L E R Y

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‘ T H E R E A R E O N LY T WO KINDS OF KOREANS IN THIS WORLD: NORTH AND S O U T H KO R E A N .’

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STEREOTYPES ILLUSTRATOR: XU TINGTING WORDS: YING ZHI

‘When I was travelling in China, I got annoyed by people asking to have a picture with me because I’m “doll-looking with big eyes and white complexion.” But after a second thought, they were just interested in me because we came from different cultures, and that makes me relieved and happy.’ Corina Smith, Chinese Studies student at Oxford University

CUR ATED BY

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‘ A P P A R E N T LY , THE BRITISH DRINK 500 CUPS OF TEA E V E R Y D AY. ’

‘America is the most liberal country on the planet.’

CHINA

USA

WHAT ARE YOUR STEROT YPES OF PEOPLE FROM THESE COUNTRIES?

‘All Chinese people are super good at Kungfu.’

‘No one can understand Japanese people’s English.’

FRANCE

JA PA N

ILLUSTRATOR: XU TINGTING

‘French people are so romantic.’

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G A L L E R Y

Illustrator: Xiaoyan Hu Interviews by Ying Zhi

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I'M NOT GAY

GALLERY THREE

‘It doesn’t matter how many different shades of foundation we sell, our East Asian customers always choose the whitest one.’

Felicia Reibl Former Sales Assistant at Selfridges, Manchester

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B OY

‘My mom told me off when I used her lipstick. But when my little sister did the same, my mom said that she was cute.’ Clark Chan full time kindergarten student, Shanghai

GALLERY THREE

‘I have to admit that I sometimes dislike a celebrity just because my friends do too - even if I don’t actually know the celebrity. I wonder if I’m the only one?’

Vicky Wang Fashion Student at LCF, London

BLOGGER

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W YNWOOD SOHO COLLECTION

FEMINIST

‘It lies in our culture that women act as a subordinate function in the society. But I enjoy my life and I love my culture. We don’t need all these white people to judge my culture and say that “they feel sorry for me”.’

Yukiko Takamatsu a female Japanese student studying Biochemistry,Oxford

GALLERY THREE

‘Guys, just be careful. I heard that people on this planet are super sensitive to races. ’

Three aliens from Mars (imaginary characters)

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404 PAGE | FA SH I O N & CULT UR E M AG A ZIN E Illustrator: Xiaoyan Hu Words & quotes by : Ying Zhi

T H IS EM OJ I WA S SELEC T ED AS OXFORD DIC TIONARY’S ‘ T H E W O R D O F Y E A R ’,

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Yup, we know it is rediculous.

TOPBOY

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TOPBOY

FASHION

T O P B O Y. C O M

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