Final Conceptual Design Presentation

Page 1

Architectonics: Iconography, Technology and Surface

BMW Kolben

Conceptual Design Xion Lin BMW Group Australia


Staging the Automotive: - Audi Lighthouse Terminal - C42

Precedent


Showroom as Acoustic Barrier: - Cockpit in Acoustic Barrier

Precedent


Mapping Flows and Movements: - BMW Central Building

Precedent


Dynamism of Mobility: - BMW Welt

Precedent


Project Programming: - Audi Lighthouse Terminal (Local) - BMW Welt (Overseas)

Precedent


Audi Lighthouse -

New Car Gallery Used Car Gallery Customer Support Brand Shops Cafe Dealership Offices Workshops Workshop offices Head Office Car Storage Car Wash

BMW Welt -

Auditoriums and Conference Rooms Technology Centre Educational Centre* Youth Campus Car Handover (Premiere)

Precedent

Floor Area 2500m2 1875m2

500m2 300m2 1500m2 500m2 1100m2 2500m2


Brief


Project Brief Iconography: - Brand Specific Languages - Architecture Identity to Brand - Competitive Nature of Industry - Promoting Brand and Products Technology: - ‘EfficientDynamics’ - Advanced Building technology - Material Use, Structure, systems - Sustainability Surface: - Automotive Design - Surface Articulation - Dynamic and Expressive - Ergonomics and Tactility

Brief


Literature review


“Modern man, amidst the excited flurry of his fast-moving life, can find equilibrium only in the tension-free horizontal.” … Enrich Mendelsohn

“objects in motion multiply and distort themselves, just as do vibrations, which indeed they are, in passing through space.” … Fillipo Tommaso Marinetti

Literature review


Site Analysis


Site Analysis Site Location


Site Analysis Site Overview


Site Analysis Land Use


Site Analysis Access


Site Analysis Traffic


Site Analysis Public Transport


Site Analysis Landscape Continuation


Site Analysis Photomontage


Site Analysis Photomontage


Site Analysis Photomontage


Conceptual Design


Conceptual Design Site Interpretation - Conceptual Framework


Conceptual Design Site Interpretation - Scale


Conceptual Design Site Interpretation - Frontage


Conceptual Design Site Interpretation - Noise


Conceptual Design Site Interpretation - Natural Contours


Conceptual Design Site Interpretation - Site Axis


Conceptual Design Site Interpretation - Torsion


Conceptual Design Site Interpretation - Velocity


Conceptual Design Site Interpretation - Landscape Plan


Initial Sketches


Initial Sketches


First Conceptual Design


First Conceptual Design


Initial Sketches


Second Conceptual Design


Second Conceptual Design


Initial Sketches


Initial Sketches


Initial Sketches


Initial Sketches


Initial Sketches


Initial Sketches


Initial Sketches


Conceptual Design Building Blocks


Conceptual Design Programmatic Axonometric (South Downling)


Conceptual Design Programmatic Axonometric (South Downling)


Conceptual Design Programmatic Axonometric (South Downling)


Conceptual Design Programmatic Axonometric (South Downling)


Conceptual Design Programmatic Axonometric (Delfries Avenue)


Conceptual Design Programmatic Axonometric (Delfries Avenue)


Conceptual Design Programmatic Axonometric (Delfries Avenue)


Conceptual Design Programmatic Axonometric (Delfries Avenue)


Conceptual Design Site Overview


Conceptual Design Site Overview


Conceptual Design Site Overview (Vehicular Access)


Conceptual Design Site Overview (Pedestrian Access)


Conceptual Design Site Overview (Levels)


Conceptual Design Site Overview (entries)


Conceptual Design Site Overview (entries)


Conceptual Design Site Overview (entries)


Conceptual Design Underground Level


Conceptual Design Underground Level


Conceptual Design Underground Level (Circulation)


Conceptual Design Ground Level


Conceptual Design Ground Level


Conceptual Design Ground Level (Circulation)


Conceptual Design Ground Level (Vehicular Access)


Conceptual Design Level One


Conceptual Design Level One


Conceptual Design Level One (Circulation)


Conceptual Design Level Two


Conceptual Design Level Two


Conceptual Design Level Three


Conceptual Design Level Three


Conceptual Design Level Four


Conceptual Design Level Four


Conceptual Design Level Five


Conceptual Design Level Five


Conceptual Design Level Six


Conceptual Design Level Six


Conceptual Design Level Seven


Conceptual Design Level Seven


Conceptual Design Sectional Perspective


Conceptual Design Sectional Perspective


Conceptual Design Sectional Perspective


Conceptual Design Sectional Perspective


Audi Lighthouse -

New Car Gallery Used Car Gallery Customer Support Brand Shops Cafe Dealership Offices Workshops Workshop offices Head Office Car Storage Car Wash

BMW Welt -

Auditoriums and Conference Rooms Technology Centre Educational Centre* Youth Campus Car Handover (Premiere)

Conceptual Design

Floor Area

Project Floor Area

2500m2 1875m2

3000m2 2433m2

500m2

750m2

300m2 1500m2 500m2 1100m2 2500m2

500m2 1560m2 500m2 1218m2 2992m2


Conceptual Design


Conceptual Design


Conceptual Design


Conceptual Design


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