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Credentials./
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Credentials./ Contents: 01 02 03 04 05
Introduction Approach Current clients Services Case studies 05.1 05.2 05.3 05.4 05.5 05.6
Radio 1 / OneMusic Frost Design Royal Festival Hall Panasonic Europe GLA / London Elects Marks and Spencer
06 Links 07 Contact
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Introduction./ de-construct is a digital creative agency. We help our clients exploit the opportunities offered by digital media. The agency was formed in September 2001. The founding partners had worked together at the digital agency Deepend where they developed their shared vision. The agency is part of the Isobar network of digital agencies worldwide. The team combines experience in traditional marketing, interactive design and new media thinking.
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Approach./ The principles which shape our work. We believe that digital marketing is important. We also think that our clients’ brands and objectives are important. We combine effective strategic thinking and awardwinning creativity. Being part of the Isobar network allows us to offer truly integrated creative and media solutions. We aim to build long term relationships with our clients and partners based on collaboration and trust. Making our ideas happen and delivering them to the highest standard is a vital part of our service.
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Current clients./ We have ongoing relationships with: – adidas – Barbican – BBC Radio 1 – Sony BMG – DTI – GLA / London Elects – Hayward Gallery – Panasonic Europe – Royal Festival Hall – Smirnoff – Technics – Working Title Films / Universal Pictures
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Services./ We offer our clients a range of services driven by creative solutions. – – – – – – – – –
brand development digital marketing strategy website design and technical development interactive TV applications interactive installations wireless marketing email and viral marketing audience research and usability search engine optimisation and data tracking
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Case studies./ The following projects illustrate the range of services we offer.
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Case studies./ Radio 1 / OneMusic Brand development, research and design development www.bbc.co.uk/onemusic
OneMusic is the BBC Radio1 community for people aspiring to make a career in the music business.
Task
Solution
Results
– Develop OneMusic to become the – Use the access Radio 1 has to – The site is being used as the key definitive resource for people World class talent to enhance and example of online informal interested in making music connect with the learning content learning in the review of the BBC charter – Strengthen OneMusic’s credibility – A comprehensive user-centric as a brand design process utilising regular – 75% of the site traffic is visiting online focus groups of existing the ‘deep-learning’ areas – Increase accessibility to the large users amount of content available and – Within the ‘deep-learning’ areas promote informal learning – Magazine style content structure page views have increased by to encourage informal learning 100% – Independent usability testing undertaken with prototype site – Development of brand guidelines to ensure consistency in the future
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Case studies./ Frost Design B2B promotional site www.frostdesign.co.uk
The site won a D&AD silver award in 2003.
Task
Solution
Results
– Capture Frost’s individual approach to print design through the medium of the web
– Concept of a ‘typographic landscape’ was developed after visiting Frost’s studio; the space being a landscape of his work – This metaphor created the navigation system with bigger projects on the landscape representing Frost’s favourite work – The design uses one typeface and one colour throughout the site and no imagery (except to illustrate projects) to represent Frost’s signature typographic approach
– The site won a D&AD silver award in 2003
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Case studies./ Royal Festival Hall Consumer e-commerce site www.rfh.org.uk
The new site has far exceeded its targets. Online sales increased from 20% of all sales to 40% of all sales.
Task
Solution
Results
– Design a new website for the Royal Festival Hall – Increase ticket sales via the web with the aim of selling 50% of tickets online in 5 years – Improve usability and navigation of the site to enable efficient browsing and searching of events
– Simplified navigation and calendar format for event listings – Ensure users are always only oneclick from the buying process – Flash ads and banners used to push recommendations and stimulate cross promotion of events – Simple modern design to appeal to the contemporary and classical audience
– The new site has far exceeded its targets with return on investment 1800% – Online sales increased from 20% of all sales to 40% of all sales – Sales volume via the site increased 60% year on year – Shortlisted for 2003 Design Week and Revolution Awards
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Case studies./ Panasonic Europe Online strategy, design guidelines and CMS development www.panasonic.de and www.panasonic-europe.com
The guidelines have been implemented in 10 countries with 15 more to follow.
Task
Solution
Results
– Position Panasonic as the no.1 consumer electronics brand online in Europe – Drive brand consistency through design and usability – Deliver guidelines via a website containing all resources – Achieve integration through the line
– Utilise the strong uptake of broadband in Europe to integrate rich media in product showcases – Conduct Pan-European consultation through workshops with key countries – Deliver a comprehensive usercentric design process utilising regular online focus groups – Flash product showcases managed by online CMS with translation capability across all European languages – Build prototype site to aid implementation
– Guidelines have been adopted in 10 countries with 15 more to follow – Panasonic now capable of launching new product showcases simultaneously across all territories – Panasonic Germany has doubled its click through rate to its online shop
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Case studies./ GLA / London Elects Online strategy, design development and CMS development www.londonelects.org
The key information resource for the 2004 mayoral, assembly and european elections.
Task
Solution
Results
– Provide comprehensive information about the London mayoral, London assembly and European elections – Raise awareness of the elections across all London communities – Be fully accessible in accordance with current usability practice – Provide 99.9% up time and 100% security for the life of the site – Provide official result service for news organisations
– A comprehensive user-centric design process utilising focus groups across London demographics – Targeted ethnic communities by linking with key language portals and providing online assets – Step by step guides on the voting process utilising Flash and also HTML versions for usability – Fully content managed site with staged, secure publishing
– In the month running up to the election 45,000 visitors viewed an average of 9 pages within the site – 20 ethnic community portals successfully promoted the elections – 100% up time achieved with no security breaches – Results service being used by BBC, AP and Reuters
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Case studies./ Marks and Spencer Interactive installation and retail marketing M&S Flagship store Oxford Street, London
Acknowledged as a groundbreaking use of interactive technology for retail window marketing.
Task – Create an innovative launch idea for a new loyalty / credit card – Integrate with the above the line advertising, which used the Dean Martin song ‘That’s Amore’
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Solution Results – Use a combination of interactive – Research on 2 store windows at technology and an innovative M&S on Oxford Street showed audio application to turn the M&S that the interactive window flagship branch on Oxford Street increased the number of passersinto a live brand experience by who stopped and looked at the windows by 1500% – Install a system triggered by passers-by that would serenade – Acknowledged as a them down the street with the groundbreaking use of interactive ‘Amore’ soundtrack technology for retail window marketing – Enable the lyrics displayed across a series of plasma screens to change colour in response to people’s clothing colour
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Links./ The following links show some of our recent web projects: adidas 1 shoe www.adidas.com/1 London Design Festival www.londondesignfestival.com Smirnoff www.smirnoffexperience.com Sony / BMG www.faithless.co.uk Viaduct www.viaduct.co.uk Working Title Films www.workingtitlefilms.com
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Contact./ To find out how de-construct can help you, please contact: Dan Douglas de-construct 10 - 18 Vestry Street London N1 7RE Telephone: +44 (0)207 684 8444 Email: dan@de-construct.com www.de-construct.com
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de-construct 06 10-18 Vestry Street, London N1 7RE, tel: +44 (0)20 7684 8444, fax: +44 (0)20 7684 8442, email: info@de-construct.com www.de-construct.com