15 - 18 May 2025, Auckland Showgrounds Jump
NZ’s leading platform to showcase your innovations
A revitalised, refreshed and relevant industry event!
The Hutchwilco New Zealand Boat Show is the nation’s largest, longest running and most successful marine industry exhibition, drawing on a fiercely loyal gathering of tens of thousands of attendees over 4 action packed days.
We are heartened by the positive feedback and survey responses as to our revitalised 2024 edition of the show; delivering on ambitious event experience goals set for our first year at the helm.
The refreshed main halls floor plan and aesthetic created a far more engaging and connecting experience improving lineof-sight and spreading visitor traffic more evenly across your innovations and product. We curated a new diverse range of kaimoana offerings. We introduced exciting Boat Show exclusive rides and activities that kept young families onsite for longer and added to the atmosphere with happy young sealegs.
We rethought how we best celebrate industry achievements, we focussed on delivering maximum ROI for all partners, and we injected a significant boost into marketing efforts that delivered a large contingent of both new and out-oftown visits.
The journey is only just beginning. We are committed to ongoing innovation and improvement, carefully absorbing valuable feedback. It’s never been a better time to jump onboard The Hutchwilco New Zealand Boat Show. Here’s to delivering on another unforgettable experience and ROI for your business.
Talk soon, Your Boat Show team
2024 In Review
Who Attended and why?
The nation’s largest and strongest attended boat show. Attendees
attended a previous Boat Show**
4.73hrs
23% were first time attendees**
95% of people made a purchase at the show
27% of survey respondents intend to buy a boat < 18 months
Data collated from 2024 visitor survey. 1,986 respondents.
Data obtained from all 2024 registered tickets.
2024 In Review
Where our visitors came from
1,000+ attendees from the
Comprehensive PR campaign Coverage was achieved in titles including Breakfast, NZ Herald, George FM, Stuff and Trade Media Outlets. Plus Duncan Garner’s Podcast, and influencers such as Moocher Hunter, Extreme Fishing and Powerboat Training.
campaign targeting tens of thousands of
The Hutchwilco NZ Boat Show on now till Sunday at Auckland Showgrounds.
Social and Email Marketing
SOCIAL MEDIA
Our social media plan was executed to a high standard with clear calls to action, resulting in significant increases in impressions, reach, and, most importantly, clicks through to our website.
(1 Jan - 31 May 2024)
3.6 million impressions (an increase of 4,300%)
776,100 total reach (an increase of 3,200%)
17,200 link clicks (an increase of 81,600%)
20,867 total followers
Instagram (1 Jan - 31 May 2024 )
244,300 total reach (an increase of 4,400%)
6,800 content interactions (an increase of 2,900%)
2,786 total followers
E-NEWSLETTERS
A total 961,718 emails were sent via 30 promotional email campaigns, resulting in an average of 33% open rate.
REASONS
If data collection and qualifying leads is important to you - it’s a no brainer. Build
Ticketing Tech and Data Collection Made Easy
XPO introduced Lup technology for online ticket purchases, providing easy digital entry to the grand prize draw, but most importantly, giving exhibitors the opportunity to use scanning technology to build a database, capture leads, and qualify key buyers.
Easy
to use
Scan an entry ticket to receive the visitor contact details Ability to attach follow up notes Download and follow-up Collate sales and measure ROI!
It’s
New and Improved Features for
Become an Exhibitor
16 August - priority bookings open 1 October - bookings open to wider industry
New Booking Process
STEP 1 Review the floorplan on the following pages, to consider your preferred stand options.
STEP 2 Complete the Expression of Interest* form to request your preferred locations.
STEP 3 A member of our sales team will be in touch to confirm your site and issue your contract.
*Please note the expression of interest does not secure your booking. You will be contacted to allocate your site, and a contract will be issued to sign and confirm your booking.
Exhibitor Expression of Interest Form
Expression of Interest
Key Dates
1 October 2024
20 January 2025
Signed exhibition space contract and first deposit due (30%).
Second instalment due (40%), and deadline for prompt payment to qualify for the NZ Marine and Hutchwilco New Zealand Boat Show rebate.
20 February 2025 Full Operations Manual and show details sent out to exhibitors.
20 April 2025 Final instalment due (30%).
Payment & Rebate
NZ Marine & New Zealand Boat Show rebate.
A rebate system is available for financial members of NZ Marine that have booked and paid their deposit prior to 20 January 2025. This rebate is based on 5% of stand value. The rebate will be direct credited to exhibitors after the show, subject to all terms and conditions including payment structure and Pack In and Pack Out procedures outlined in the Operations Manual being met and exhibitors being financial members of NZ Marine during the period of the show.
Any extra charges such as public liability insurance need to be paid by due dates.
Rebates do not apply to outside EX stands.
Stand Information
Stand Prices
All prices listed exclude GST.
Stand Specifications
Halls 1, 2 & 3
Bare concrete floor stand areas
• Walkways only carpeted by show organisers
• Exhibitors required to arrange own quality floor covering for ALL hall 1 - 3 stands. If you do not organize your own covering, carpet will be provided, at the exhibitors’ cost, by the carpet & rug company.
• One 10amp 4 way multibox
• Ambient hall lighting
• All stands under 130m2 will be supplied with lights, please check the pricing schedule on pages 21 - 25
• Panel system 2.3m high - velcro receptive - colour black
• Draping is no longer permitted in halls 1 - 3 without prior written consent from the organiser.
• NEW All stands over 130m2 have a new ‘Serviced’ option, which includes both power and lighting allocation. See schedule on pages 21-25 for details.
Halls 4
Venue carpet on stands, and coloured aisle carpet
• One 10amp 4 way Multibox
• Ambient Hall Lighting
• All stands under 130m2 will be supplied with lights, please check the pricing schedule on pages 26 -28
• Panel system 2.3m high - velcro receptive - colour black
Hall 6
Fully carpeted floor - grey carpet tiles
• One 10amp 4 way Multibox
• Panel system 2.3 m high - velcro receptive - colour black
• Ambient Hall Lighting
• All Stands under 130m2 will be supplied with lights.
• NEW All stands over 130m2 have a new ‘Serviced’ option, which includes both power and a lighting allocation.
Halls 5 & 8
Fully carpeted wooden floor
• One 10amp 4 way multibox
• Ambient hall lighting
• All stands will be supplied with lights, please check the pricing schedule on pages 29-31
• Panel system 2.3m high - velcro receptive - colour black
Outdoor Stands (EX)
“EX” are outside stand areas with access to a single-phase power outlet. “EX” stands can be purchased as a package with marquee.
Alternatively exhibitor’s own marquees, tents, promotional gazebos, push-ups must be of an exhibition standard, appropriately weighted and approved by organiser’s prior to install.
All “EX” stands are peg free zones due to underground cables and tarseal. Please check the pricing schedule on pages 32-33.
Open Corner Stands
• Open sides must remain open. Any modification to stand area requires written permission from the show organisers.
• Banners or signage must be a minimum of 2m within your stand boundaries. Please contact please contact our operations team at admin@boatshow.co.nz for prior approval.
Design & Build Stands
A design and build stand is one that is designed and built by another company that needs to be specially constructed and installed for the exhibition. If you’re planning a design and build stand, you must contact our operations team at admin@boatshow.co.nz with your plans for approval.
Outdoor Stand Pricing
Outdoor Stand Pricing
Your Boat Show Team
Carmel Jones Event & Sales Manager Carmel@xpo.co.nz 027 494 0699
Donna Winders Event & Sales Manager Donna@xpo.co.nz 022 302 2052
Helen Kay Head of Partnerships Helen@xpo.co.nz 022 332 6814
MARKETING AND PR TEAM: marketing@xpo.co.nz
Sam Linn Head of Marketing (Consumer)
Nathan Moss-Penman Head of Marketing (Trade)
OPERATIONS TEAM: operations@xpo.co.nz
Brunton Senior Marketing Executive
ENQUIRIES: receivables@xpo.co.nz
Kayla
Dallas Abel Head of Operations
Tayla Bailey Operations Executive
Brent Spillane Managing Director
Rebecca Stewart General Manager
MANAGEMENT TEAM
Hanako Katsuki Operations Executive
m. 027 4940 699
Your Brand, Your Story Amplified.
With a database of more than 400,000 businesses and visitors across 19 iconic B2B and B2C shows, XPO is uniquely placed to target marine and boat lovers from afar.
