2024 Overview
40 years young!
This year the Waikato Home & Garden Show celebrated its 40th Anniversary, welcoming 19,121 visitors and 337 exhibitors.
Four decades on from the original opening date, for many businesses in the home and garden sector, the Waikato Home & Garden Show remains a key event on their marketing calendars.
This year we introduced new and exciting features including Hancocks Drinks Masterclasses, Paws Pet Care Pet Zone, The Robomate Race and a 40th Anniversary Birthday Prize Pack worth over $30k.
We look forward to continuing to offer a spectacular showcase in 2025 that captivates attendees with diverse exhibitors and fosters consumer spending, making it a prime destination for quality home and garden products.
The statistics in this report are based on the results from 765 visitor survey respondents and 54 exhibitor survey respondents.
Key Stats
Average intended spend with exhibitors per visitor
$6,998
Total intended spend with exhibitors
$133,808
Average onsite spend with exhibitors
$367
Total onsite visitor spend with exhibitors
$7,017,407
Visitors
Attendees flock to the Waikato Home & Garden Show, eager to explore, acquire top notch products and services, and engage with seasoned experts to embark on home improvement journeys. Many choose to defer crucial decisions regarding significant purchases until at or after their experience at the show.
42% of visitors intend to purchase after the show
46% of visitors live outside Hamilton and travel to the event
77% planning home & garden projects within the next 12 mths 90% are homeowners
83% of visitors purchased products/services at the show
80% are satisfied to very satisfied with their event experience
AGE
WHY DID THEY ATTEND
Visitor Testimonials
“I had a great visit to the Home & Garden show. I loved the huge range of booths and products that were present to wander around and I got some great ideas for the future.”
“As a first home buyer, it gave the opportunity to find products and services we would not usually consider. It was great to research and chat with exhibitors about potential projects and purchases.”
“We attend the Home and Garden Show every year as it’s interesting to see new products that are not always available in stores. You also get fresh ideas to include in your own home.”
64% of visitors will return to the show in 2025
66% of visitors made purchases they wouldn’t have otherwise made
36% of visitors are considering purchasing items or placing orders they wouldn’t have otherwise considered
42% of visitors intend to purchase a product or service after seeing it at the show
Exhibitors
WHY DID THEY COME?
Exhibitor Testimonials
“The Waikato Home and Garden Show has been the best marketing spend we have made all year. This is a definite must attend for us and an excellent showcase for our business.”
- Cambridge Homes
“This is my second time attending any show and first time attending Waikato Home and Garden Show. I’m blown away beyond my expectations with customer service, quality of visitors and organisation of the event.”
- Trading Pieces
“We find the Waikato Home & Garden Show to be an annual valuable tool in our toolbox for branding and sales. This show gives our opportunity a lift in tough times plus it can be fun meeting other exhibitors and making new business relationships and friends.”
- BDVair Home Ventilation
Advertising
Our marketing campaign utilised a multitude of channels to advertise the show including press, magazine, radio, outdoor, social media, online and more.
WEBSITE
From 1 January – 7 October 2024 waikatohomeshow.co.nz attracted 43,407 users (18% + from 2023) who viewed 126,034 pages.
SOCIAL MEDIA
The Waikato Home & Garden Show’s social media campaign was dedicated to maximum reach and ticket sales.
Facebook stats for 2024 (1 January – 7 October)
Instagram stats for 2024 (1 January – 7 October)
6,688 followers 1,993 followers
+6% from 2023
227,867 total reach
955,700 total reach + 150% from 2023
+39% from 2023
ENEWSLETTERS
The Waikato Home & Garden Show sends regular e-newsletter communications alerting readers to show features, competitions, news and exhibitors.
37,054 Subscribers
24% Average Open Rate
Total of 5534 clicks (7.5% from 2023)
19 emails sent
439, 735 total emails delivered (32%+ from 2023)
Public Relations
Waikato Home & Garden Show partnered with Waikato-based agency Belle Communications and PR to create and deliver media releases pre, during and post event.
FEATURED MEDIA INCLUDED
NZ Herald
Waikato Herald Events
Waikato Times
Scoop
Reporters from the Waikato Times, Breeze and Good Local (Waikato Business News) also attended/covered the event.
Thanks for joining us!
The Waikato Home & Garden Show team
Your Brand, Your Story Amplified.
To waitohu, to korero. Whakanuia.
