13 Fishing Australia 2023-2024 Catalogue

Effective August 1st 2023

EL DIABLO

The El Diablo is the marauder of depths. Outfitted with VMC chemically sharpened black nickel hooks, these baits come rigged to play straight out of the box. The multi-rattle system produces irresistible sounds and vibrations.

• Multi-Rattle • 3D Eyes • High Definition Paint Finishes

• VMC Premium Chemically Sharpened Black Nickel Hooks

ED65

Type: Lipless Crankbait

Running Depth: Variable

Length: 6.3cm

Weight: 14g

Box Qty: 3

MSRP: $14.99

ED75

Type: Lipless Crankbait

Running Depth: Variable

Length: 7.6cm

Weight: 21g

Box Qty: 3

MSRP: $14.99

2 - Day Old Guac

10 - Golden Retriever

13 - Mudbug Punch

14 - Natty Light

16 - Old Gregg

1 - Rusty Bream

GORDITO

The Gordito is the perfect little nugget of fish catching excellence. The internal weighting system allows you to cast this dynamic little bugger accurately at distance. Rigged with premium VMC black nickel chemically sharpened hooks, this small crankbait packs a wallop.

• Internal Weight • 3D Eyes • High Definition Paint Finishes

• VMC Premium Chemically Sharpened Black Nickel Hooks

G50

Type: Crankbait

Running Depth: 2m

Length: 5cm

Weight: 11g

Box Qty: 3

MSRP: $14.99

16 - Old Gregg

2 - Day Old Guac

69 - Brown Craw

77 - Fire and Ice Craw

13 - Mudbug Punch

NAVIGATOR

it looks awesome. Yeah, the hooks are super sharp. What else do you want to hear? That the tail weighting system increases casting distance and gives it the optimal body position on the twitch and pause? Because it does. Also included at no extra charge is the multi rattle system providing the panicking sounds of prey.

• 3D Eyes • Extra Loud Multi Rattle • High Definition Paint

Finish • Tail Weight Position Increases Casting Distance

• VMC Premium Chemically Sharpened Black Nickel Hooks

N94

Type: Pencil Bait

Running Depth: Topwater

Length: 9.5cm

Weight: 14g

Box Qty: 3

MSRP: $14.99

N108

Type: Pencil Bait

Running Depth: Topwater

Length: 10.8cm

Weight: 19g

Box Qty: 3

MSRP: $14.99

4 - Epic Shad

19 - Stunner

21 - Albino Rhino

23 - Lucky Charm

3 - Disco Shad

POPPY

Louder, snappier, and VERY precise the PMPF brings exactly what you need when fishing around structure or open water. Simple physics tells us that the weight transfer system makes this bait cast further and walk in a tighter pattern producing better results. It even has a feather peacock style tail for added flare and affect.

• 3D Eyes • High Definition Paint Finish • Custom Feather Treble

• Superior Pop and Walk The Dog Action • Tail Weight Position Increases Casting Distance • VMC Premium Chemically Sharpened Black Nickel Hooks

PMPF75

Type: Popper

Running Depth: Topwater

Length: 7.6cm

Weight: 17.5g

Box Qty: 3

MSRP: $14.99

NEW 2023

NEW

58 - Chrome Black Back

1 - Rusty Bream

65 - Clear Perch

74 - Dark Gill

59 - Chrome Blue Back

TROLL HUNTER

You know how every angler wants that super specific depth and profile and each one is extremely different? Well, this series has all of them. Every single one. That’s why these bad boys come rigged in a broad array of options. Added bonus, the VMC black nickel chemically sharpened hooks make this bait supremely retentive.

• 3D Eyes • Multi Rattle • High Definition Paint Finish

• Weight Transfer System for Increases Casting Distance

• VMC Premium Chemically Sharpened Black Nickel Hooks

TH60-8

Type: Crankbait

Running Depth: 2.5m

Length: 6cm

Weight: 14g

Box Qty: 3

MSRP: $14.99

TH70-12 Type: Crankbait

Running Depth: 3.5m

Length: 7cm

Weight: 19g

Box Qty: 3

MSRP: $14.99

TH70-18

Type: Crankbait

Running Depth: 5.5m

Length: 7cm

Weight: 24.5g

Box Qty: 3

MSRP: $14.99

14 - Natty Light

20 - Truffle Butter

30 - Tweetie Pie

60 - Citrus Shad

62 - Green Gizzard Shad

4 - Epic Shad

WHIPPER SNAPPER

various depths and sizes to fit any situation you request. The slim, erratic profile was designed to slash and dart through the water column providing a tremendously tantalizing effect. Rigged with those sticky sharp VMC chemically sharpened black nickel hooks to ensure optimal landing ratio.

• 3D Eyes • High Definition Paint Finish

• VMC Premium Chemically Sharpened Black Nickel Hooks

• Weight Transfer System for Increased Casting Distance

WS80

Type: Jerkbait

Running Depth: 1.5m

Length: 8cm

Weight: 7g

Box Qty: 3

MSRP: $14.99

WS110

Type: Jerkbait

Running Depth: 2.5m

Length: 11cm

Weight: 16g

Box Qty: 3

MSRP: $14.99

3 - Disco Shad

9 - Gizzard Of Oz

23 - Lucky Charm

24 - Casper Shad

65 - Clear Perch

67 - Goldilocks

JABBER JAW

created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give it a roaring resonance as it bangs side to side. Introduce your local fish to a new level of chaos.

• Jabber Jaw Bill Provides Erratic Swimming Action • Patent Pending Metal Cheeks Provided Enhanced “Clicking” Noise

• HD Holographic Eyes • Ultra-High Definition Paint Finishes

• VMC Premium Hybrid Black Nickel Treble Hooks

JJC60

Type: Hybrid Squarebill

Running Depth: 1.2m

Length: 6cm

Weight: 14g

Box Qty: 3

MSRP: $21.95

2 - Day Old Guac

60 - Citrus Shad

80 - Chartreuse Root Beer

8 - Dream Gill

18 - Regurgitated Shad

67 - Goldilocks

23 - Lucky Charm

81 - Black Back Shad

created, and we can’t hit the mute button on loud and furious. The chattering bill is rigged inside the full metal jowls which give it a roaring resonance as it bangs side to side. Introduce your local fish to a new level of chaos.

• Jabber Jaw Bill Provides Erratic Swimming Action • Patent Pending Metal Cheeks Provided Enhanced “Clicking” Noise

• HD Holographic Eyes

• Ultra-High Definition Paint Finishes

• VMC Premium Hybrid Black Nickel Treble Hooks

JJC60-79

Type: Hybrid Squarebill

Running Depth: 2-3m

Length: 6cm

Weight: 14g

Box Qty: 3

MSRP: $21.95

JABBER JAW NEW

2 - Day Old Guac

18 - Regurgitated Shad

8 - Dream Gill

23 - Lucky Charm

67 - Goldilocks

81 - Black Back Shad

16 - Old Gregg

20 - Truffle Butter

60 - Citrus Shad

80 - Chartreuse Root Beer

GLIDESDALE

the best glide bait fishermen in the business, this lure will dance. VMC premium, chemically sharpened black nickel hooks forged with Hi Carbon steel create the ultimate weapon to go after your personal record.

• 3D Eyes • Realistic Soft Tail • High Definition Paint Finish

• Reinforced Hinge Provides Optimal Strength

• Perfectly Balanced Body Provides Exceptional Action

• VMC Premium Chemically Sharpened Black Nickel Hooks

G185

Type: Glidebait

Running Depth: Variable

Length: 16.5cm

Weight: 70g

Box Qty: 3

MSRP: $29.95

1 - Rusty Bream

65 - Clear Perch

67 - Goldilocks

76 - Rainbow Trout

THE DINE

the waterway. The extreme detail and lifelike action at even the slowest retrieves make it deadly at targeting highly pressured fish. All while perfectly concealing an unbendable hook in the sardine’s patented hook slot.

• Hand Painted Finishes • HD Holographic Eyes

• Max Buoyancy • Custom Build for Owner Beast 4/0

• Nose Anchors for Durable Rigging

CB-DINE4.25

Type: Swimbait

Running Depth: Variable

Length: 11.5cm

Weight: 14g

Qty Per Pck: 3

Box Qty: 3

MSRP: $23.99

1 - American Shad

3 - Gold Retriever

2 - Natural Shad

4 - Greenback

5 - Dark Sardine

CONCEPT TX3

The only thing tougher in salt than the TX2... IS THE TX3!!! This monster has 40lbs of drag and an oversized Aluminum Power Handle. The ultimate torque tool for dragging non-cooperative fish to the boat. The TX3’s corrosion proof CZB Comp and Black Seal Corrosion Resistant bearings ensure reliability when it matters. The Alert Clicker tunes you into how the opponent is fairing on the other end. Badass for every situation, whether it’s hunting west coast giants or east coast monsters.

• Built Saltwater Tough

• Hi-Tech Cast Iron Carbon Fibre Frame and Side Plate

• 40lbs of Fish Stopping Drag

• Fitted with a combination of CZB Zero Bearing Technology and Black Seal Anti-Corrosion Ball Bearings

• Extra Large Spool for Larger Capacity of Line

• Built in Alert Drag Clicker

• Low-Friction 6-way Brake System allows Optimum Distance when Casting or Added Control when Dropping Jigs into the depths

• Comes with double paddle power handle and single jigging handle

Comes with double paddle power handle and single jigging handle - Weighs 272g with the single handle.

CONCEPT TX2

Continuing its bloodline of being the most durable saltwater low-profile baitcasting platform, the Concept TX Gen II is ready for the harshest environment you can throw at it. Its ZERO corrosion Cast Iron Carbon chassis houses the BOSS H.A.M. Hardened Brass Precision Cut main gear. Black Seal Hyper Corrosion resistant ball bearings matched with Zero Corrosion High-Speed CZB Comp Spool Bearings deliver peak performance and longevity. The Advanced Polymer Drag will withstand the use and abuse any angler can apply, and the integrated drag alarm politely alerts you that the battle is on!

• Hi-Tech Cast Iron Carbon Frame and Side Plate

• Boss H.A.M. Japanese Hamai Cut Precision Drive Gear

• 20 lb Advanced Polymer Drag System

• Alert Drag Clicker

• Arrowhead Line Guide

• 10 Total Bearings (2 CZB Comp Spool Bearings, 7 Black Seal Anti-Corrosion BB, 1 Dead Stop Anti-Reverse)

• Reinforced Clutch Cam

• KeepR Integrated Hook Keeper

• Generation II Hard Anodized Worm Shaft

• CZB Bearing Technology

• Low-Friction 6-Way Braking System

• Beetle Wing Rapid Access Side Plate

TOURNAMENT CERTIFIED

CONCEPT ZSLD

The original Concept Z rocked the industry with its groundbreaking CZB technology. The Concept Z SLD doesn’t disappoint, it starts with the SLIDE magnetic cast control system located in the perfect place. Control casting downwind and then upwind on alternating casts with a flick of the thumb. Pitch, flip, or just let it fly by combining or isolating the Low-Friction Centrifugal braking with the magnetic SLIDE braking. Zero Corrosion CZB Bearings and an Advanced Polymer drag system are placed within the Cast Iron Carbon frame and side plates. This design sets the bar for material innovation.

• Slide Magnetic Cast Control System

• CZB Bearing Technology

• Hi-Tech Cast Iron Carbon Frame and Side Plate Construction

• Ti-Armor Aluminium Hamai Cut Drive Gear

• 20 lb Advanced Polymer Drag System

• Alert Drag Clicker

• Zero Ball Bearings (6 CZB Bearings, 1 Dead Stop AntiReverse)

TOURNAMENT CERTIFIED

CONCEPT C2

Loaded with new tech and designed for performance, this is the reel you will want to cast all day and never put down. You will find yourself re-tying your lures, instead of grabbing the other combos you prepared. Cast Iron Carbon material is a major advancement in material technology that delivers on our goal of building a Zero-Corrosion frame that fishes like it was metal. This High Strength extremely low flex material matched with genius engineering and design elements is the key to the rock-solid feel and performance. The Concept C Gen II includes a Ti-Armour Aluminium drive gear which is 3X more resistant to environmental wear.

• Hi-Tech Cast Iron Carbon Frame and Side Plate Construction

• High Spin Spool System

• Ti-Armour Aluminium Hamai Cut Drive Gear

• 25 lb Bulldog Drag System

• 9 BB (2 High Spin Corrosion Resistant BB, 5 Stainless BB, 1 Dead Stop Anti-Reverse)

• Arrowhead Line Guide

• Reinforced Clutch Cam

• KeepR Integrated Hook Keeper

• Generation II Hard Anodized Worm Shaft

• Low-Friction 6-Way Braking System

• Beetle Wing Rapid Access Side Plate

TOURNAMENT CERTIFIED

CONCEPT A3

Everything you want in a big low-profile reel. Drag and Power is the focus of the new A3 design, H.A.M. Hardened brass gearing cut with Japanese Hamai precision is the engine that drives the machine. The 40 lb. Carbon Bull Drag has the stopping power to land your Trophy. The 13 Fishing Concept A3 Gen II Casting Reel with HD Aluminium Construction and Ocean Armour 2 Saltwater Protection, is the perfect choice for targeting Giant Barramundi or Murray Cod or jigging the deep and casting the reef edge for that trophy fish of a lifetime.

• HD Aluminum Frame with Ocean Armour 2 Protection Process

• H.A.M. Japanese Hamai Cut Hardened Brass Drive Gear

• 40 lb Carbon Bull Drag System

• 7 BB (2 High Spin Corrosion Resistant BB, 4 Stainless BB, 1 Dead Stop Anti-reverse)

• Arrowhead Line Guide

• Reinforced Clutch Cam

• Alert Drag

• KeepR Integrated Hook Keeper

• Generation II Hard Anodized Worm Shaft

• Low-Friction 6-Way Braking System

• Beetle Wing Rapid Access Side Plate

CONCEPT A2

The new Bulldog Carbon Drag System packs 25 lbs. of stopping power. Equipped with H.A.M. brass main gear and cut with Japanese Hamai Precision, it’s a formidable weapon. The ultra-low palm fitting profile features 25% more line capacity while maintaining a manageable size. The Concept A Gen II proves design intelligence through features like its Railed Clutch Cam, Gen II Line Guide, and new water channeling frame. The new Low-Friction Braking System provides anglers with finer more relevant adjustments for all lure weights.

• HD Aluminum Frame with Ocean Armor 2 Treatment AntiElectrolysis Screw Pads

• H.A.M. Japanese Hamai Cut Hardened Brass Drive Gear

• 25 lb Bulldog Drag System

• 7 BB (2 High Spin Corrosion Resistant BB, 4 Stainless BB, 1 Dead Stop Anti-Reverse)

• Arrowhead Line Guide

• Reinforced Clutch Cam

• KeepR Integrated Hook Keeper

• Generation II Hard Anodized Worm Shaft

• Low-Friction 6-Way Braking System

• Beetle Wing Rapid Access Side Plate

INCEPTION

Born from a pedigree of performance and style, the Inception is a feature packed reel capable of meeting any demand you make. The Inception is incredibly easy to fine tune and adjust. Its lightweight body and super lowprofile design provide incredible comfort during those long days on the water.

• HD Aluminum Frame

• Beetle Wing Rapid Access Side Plate

• Integrated Hook KeepR

• Multi-Material Oversize Drag Washers

• EVA Tech Handle Knobs

• Arrowhead Line Guide System

• Instant Stop Anti-Reverse

• Japanese Hamai Cut Gearing

• 6-Way Centrifugal Braking System

• High Spin Spool System

INCEPTION SZ

The 13 Fishing Inception SZ packs so much awesome into a low-profile platform. Exceptionally durable and built to go the distance, you’ll find technology like Japanese Hamai Cut Gearing, CZB Technology, and our patented Beetle Wing Rapid Access side plate system.

• CZB Spool Bearing Technology

• 6-Way Centrifugal Braking System

• Beetle Wing Rapid Access System

• 18 lb Max Drag

• Instant Stop Anti-Reverse

• Japanese Hamai Cut Gearing

• High Spin Spool Shaft

• Arrowhead Line Guide System

• Integrated KeepR Hook Keeper

• EVA Tech Knobs

• Ocean Armour II Saltwater Protection

TOURNAMENT CERTIFIED

ORIGIN TX

Built salt strong in all the right places, the Origin TX is the toughest saltwater reel in its class. The Arrowhead line guide system, and corrosion resistant high speed bearings deliver your bait while the multi-material drag system and Japanese Hamai cut gearing allow you to power fish to the boat.

• 6-Way Centrifugal Braking System

• Quick Release Side Plate

• 18 lb Max Drag

• Instant Stop Anti-Reverse

• Japanese Hamai Cut Gearing

• High Spin Spool Shaft

• Arrowhead Line Guide System

• Integrated KeepR Hook Keeper

• EVA Tech Knobs

MUSE BLACK

Lighter, crisper, and more sensitive! The 13 Fishing team has improved the previous Muse Rods by adding new tech and new blanks to the range making them one feature packed series. 13 Fishing has been able to increase the sensitivity of the Muse Black Rods through the development of the new Evolve Airfoil Carbon reel seat. Transmitting the faintest bites, knocks, or lure movements through the rod directly to the angler allowing you to fish with confidence. Each Muse Black Rod has a 40 Ton Graphite blank at its core providing a crisp, sensitive blank for anglers but not compromising in strength and durability. Split Grip High Density EVA/4A Portuguese Cork. Finished off with FUJI Guides to provide anglers even more sensitivity and improve on casting distance and accuracy. Since its beginning, the Muse Series has been designed around technique specific applications providing anglers with that elite piece of equipment they have come to expect. Available within Australia in 9 models covering all situations from spinning for trout to chasing massive barramundi and Murray cod on swimbaits in the impoundments.

• PVG40T Graphite Blank

CASTING SPINNING

OMEN BLACK

Long respected and perceived as the OG of the 13 Fishing rod line up, the new Omen Black continues the lineage and domination of the new school. 13 Fishing has listened to anglers and produced a range of rods that includes new lengths, actions, and powers to cover new and emerging techniques. Every Omen Black Rod is built on a 36 Ton Japanese Toray blank utilising the new Poly Vector Graphite technology. This translates into a lighter, stronger, more sensitive rod. Finished off with full 4A premium Portuguese cork handles, FUJI ‘K’ Guides and Evolve custom ported reel seats you will find no better value for money tournament grade rod on the market. 13 Fishing Australia has released 14 models within the Omen Black range covering both bait casters and spin options. This range covers the majority of the fishing situations and techniques within our environments. The 13 Fishing is a continuing its legacy with the Omen Black Rods.

CASTING

SPINNING

FATE BLACK

13 Fishing is know for standing out from the crowd and pushing the boundaries and the new 13 Fate Black Rods certainly do that. Not only are the Fate Black rods well priced but 13 Fishing has packed features many features into this rod that are found in higher price points. Built on a PVG30T blank gives the Fate Black Rods a feeling that is unmatched. Add to this the Evolve ported reel seats, FUJI O guides and high-density EVA foam grips and you have a sensitive yet durable fishing rod that screams

“SEND IT!”13 Fishing Australia has 18 models in the Fate Black range to cover all fishing scenarios and modern techniques. The addition of lighter more sensitive models has bolstered the Fate Black range while maintaining the custom tuned tapers the series is known for.

CASTING

SPINNING

FATE V3

The 13 Fishing Fate V3 is all about pushing the boundaries and standing out from the crowd. Without trying to re-invent the wheel 13 Fishing has added some very cool features that helps it stand out. The combination of the colour matched Evolve Soft Touch custom reel seat and Airfoil Carbon grips manufactures a grip that is comfortable yet sensitive. The Fate V3 are built on Japanese PVG 36T Graphite blanks producing a lightweight, sensitive, and crisp blank without forgoing strength and durability. Add tangle free Fuji O guides to the mix and you have a serious piece of fishing gear. 13 Fishing has even included the Evolve Snaggle Tooth hook keeper for you to store your lures when not in use to protect your guides because everyone knows that’s where you were going to hook the lure. The 13 Fishing Fate V3 spin rods come in 6 models to cover most applications and fishing techniques.

• PVG36T Graphite Blank

• Evolve Soft Touch Engage Reel Seat

• Fuji O Guides

• Evolve Soft Touch Air Foil Carbon Grip

• Evolve Snag-Less Hook Keeper

SPINNING

DEFY BLACK

Taking nodes from the elite rods in the 13 Fishing line up this series offers anglers a performancebased rod that excels way above its pay grade. Each 13 Fishing Defy Black Rod is crafted to deliver the best presentation and fighting ability possible. The Defy Black Rods are built on PVG24T graphite blanks and feature Evolve Seamless reel seats, quality high density EVA grips, FUJI Concept O Guides, and finished off in their trademark black-out appearance. 13 Fishing continues to defy the competition with the new edition of the Defy Black Rods.

SPINNING

FATE QUEST

Widely recognized, the Fate series has been given an added taste for adventure. Exactly what you need for accurate, arched casts on your journeys. Now we can freely travel again the market for quality travel rods will open up and the Fate Quest has stepped into that position and offers anglers a quality travel rod at a price that won’t break the budget. Following in the footsteps of other 13 Fishing rods the Fate Quest is built on a multi-piece PVG30T blank allowing for responsiveness and sensitivity without sacrificing durability. The Fate Quest are finished off beautifully with Evolve soft touch reel seats that transfer even the slightest bump or bite to the angler. Featuring custom-wrapped Stainless Steel Zirconia guides to aid in casting distance and accuracy. 13 Fishing Australia has handpicked 7 models to cover any fishing situations you are likely to come across on your travels.

CASTING SPINNING

OMEN QUEST

Take on the rigours of the surf environment with the all new 13 Fishing Omen Quest 4-piece surf rods. These rods offer anglers a beautifully weighted rod being built on a 4-piece Japanese high-quality Toray blank and finished off with full length cork grips. These rods are lightweight and, sensitive yet do not sacrifice strength and durability.There are 4 models in the range to cover all surf situations from light estuary to casting stick-baits past the breakers in search of pelagics. With the ease of transport provided by the 4 piece blank the Omen Quest surf rods open up the market to anglers wanting a high quality surf rod that doesn’t want a 12ft rod sticking out the window. Whatever awaits in the wild, the Omen Quest will not leave you unprepared.

• Japanese PVG36T Graphite Blank

• Evolve Fox Hole

• Black Designed with Zonal Action Technology

• Fuji Stainless Steel (K-Frame) Ring Guides

• Split Grip 4A Portuguese Cork Grip

• Evolve Snag-Less Hook Keeper

SPINNING

JERSEY HATS

Classic 13 Fishing Caps with 3D embroidered white 13 Fishing logos on the front. Adjustable snap-back with 13 Fishing “make your own luck” embroidery on the side. One size fits most.

• Built in buff with breathing holes to reduce sunglass fogging

• Hooded for added sun protection

• Thumb slits in sleeve to add back of hand protection

• Side ventilation to keep you cool on the hottest days in the sun

• SPF 50+ rated

• Comes in Extra Small, Small, Medium, Large, XLarge & XXLarge

13CHJ-size 13 Camo Hooded Jersey MSRP: $89.99

13F-LH 13 Fishing Barra Hat MSRP: $24.95

13F-BH 13 Fishing Logo Hat MSRP: $24.95

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Casting Reel Cover - TX Green

Retrieve: Right/Left Hand

MSRP: $19.95

Protect your favorite reels from dings, dirt and grime without having to remove them from the rod. Skull Cap Reel Guard is designed to snap into place around the rod. Fits both right and left-handed reels. Constructed of high-impact durable rubber, the Skull Cap Reel Guard will keep your reels protected and reliable for years. *Rod and reel not included

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Casting Reel Cover - Lime

Retrieve: Right/Left Hand

MSRP: $19.95

Casting Reel Cover - Orange

Retrieve: Right/Left Hand

MSRP: $19.95

Casting Reel Cover - Black

Retrieve: Right/Left Hand

MSRP: $19.95

Skull Cap Counter Display 24pcs, 6 each colour

MSRP: $478.80

SKULL CAP - BLACK

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