Hayat Clinic Brand Guidelines by Khudayar Aghayarov

OUR GRAPHIC IDENTITY • Our Logo & Philosophy • Icon & Alternate Icons • Signatures • Clear Space • Size Restrictions • Incorrect Usage Examples • Color Palette • Dynamic Use of Photography • Typefaces

Brand Guidelines

Graphic Identity

Our Logo & Philosophy

With HAYAT meaning life in Turkish, we took inspiration right from the message while creating a logotype for medical center. The logotype made in green colour stands for life, well-being and bloom. Aspiring for a healthier life and a safer world to live in, green colour represents millions of hopes and expectations of the people.

Brand Guidelines

Graphic Identity

The logotype is comprised of typography and an icon which makes it mobile and handy. The icon based around a leaf can be easily attached on various mediums with or without typography. Its flexibility allows us to apply it in a multiple ways and promote the healthy spirit of the clinic and its patients.

Icon & Alternate Icons

Signatures

Primary Formal Brand Guidelines

Graphic Identity

Alternate B 4

Clear Space

x x

Clear space is determined by the height of the HAYAT icon (shown as â&#x20AC;&#x153;xâ&#x20AC;?).

x When using the signature and icon in layout, placement of surrounding elements (text, photos, and other graphic elements) should respect the clear space guideline shown.

This includes placement in e-mail and web applications. In each of the configurations, the clear space equals the height of the icon.

Size Restrictions The minimum size specifications shown have been established to ensure the legibility of the HAYAT signature and icon.

HAYAT icon box should be at least. 15 mm width

Brand Guidelines

Graphic Identity

HAYAT signature should be at least. 4o mm width

HAYAT icon should be at least. 15 mm width

Incorrect Usage Examples Guidelines for acceptable treatment of the icon and signature are found throughout this manual. The HAYAT icons and signatures should only be reproduced using the files provided by HAYAT. Several examples of unacceptable variations are shown here. This list is not exhaustive.

Don’t distort the signature.

Don’t rearrange or resize the signature.

Don’t crop out any part of the signature.

Don’t change the color of the icon box.

Don’t create a pattern with the icon.

Don’t crop out any part of the icon.

HAYAT CLINIC MEDICAL CENTER

Brand Guidelines

Don’t change the color of any signature elements.

Don’t change the type in the signature.

Don’t distort the icon.

Don’t change the color of any signature elements.

Don’t change the type in the signature.

Don’t distort the icon.

Graphic Identity

Color Palette Primary PANTONE 369 C

PANTONE DS 290-5 C

PANTONE DS 333-2 C

100 % Black

C59 M0 Y100 K7 R108 G179 B63

C3 M0 Y3 K20 R201 G207 B205

C0 M0 Y0 K100 R77 G79 B83

80%

60%

40%

PANTONE DS 273-1 C

PANTONE 397

PANTONE 326

PANTONE 7406

C100 M0 Y90 K40 R0 G114 B63

C10 M1 Y98 K15

C85 M0 Y38 K0 R0 G178 B176

C0 M17 Y100 K0 R255 G209 B0

80%

60%

40%

Extended

Brand Guidelines

R193 G187 B0

Graphic Identity

Dynamic Use of Photography One of the most effective and compelling tools for expressing the character of the HAYAT brand is the use of dynamic photography. Through careful planning, execution, and application of photography we have the opportunity to raise our visibility mind share within a competitive market.

PEOPLE Our human subjects are our real assets in expressing the notions of vitality and energy in our brand. Consider asymmetrical cropping, bright colors, energetic and natural expressions, and enhancing depth of foregrounds and backgrounds. Plan to have alternate clothing available for subjects to contrast the shooting environment. Black and white photography as an accent can make a powerful statement. Subjects should be carefully lit and dressed to incorporate the full spectrum of deep black to bright white.

PLACES When photographing an environment or physical structure - especially interiors - it is wise to consider the challenges of lighting. The technical requirements for lighting spaces typically require multiple high-powered, carefully placed lighting sources in order to bring out the larger-than-life quality that is needed to show off the wonderful facilities we are all proud of.

THINGS Strive to express a personality in all subjects including objects. Creative use of object photography can add interest and even texture to communications. Saturated colors, close-ups, short depth-of-field, and abstract compositions add punches of color which, rather than telling a story, can supplement and add a deeper dimension to the overall message being expressed in words and other pictures.

Brand Guidelines

Graphic Identity

Typefaces MetaPro Normal abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !@#$%&*?

MetaPro Normal Medium abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !@#$%&*?

MetaPro Normal Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !@#$%&*?

MetaPro Normal Medium Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !@#$%&*?

MetaPro Normal Book abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !@#$%&*?

MetaPro Normal Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !@#$%&*?

MetaPro Normal Black abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !@#$%&*?

MetaPro Normal Book Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !@#$%&*?

MetaPro Normal Bold Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !@#$%&*?

MetaPro Normal Black Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !@#$%&*?

Corporate fonts are customized fonts to suit the needs and image of any type of business. Professional corporate design which unmistakably represents a company is in todayâ&#x20AC;&#x2122;s world a necessity and corporate typefaces and logos are a deciding factor in its success.

Brand Guidelines

Graphic Identity

OUR CORPORATE IDENTITY • Business Card • Letterhead • Poster • Billboard • Roll-up • Social media (Facebook covers etc.) • Folder • Calendars

• Interior signs • Exterior sign • Service car • Exhibition promo-booth • Direction board • Power Point presentation • Coffee cup • Bag

Brand Guidelines

Corporate Identity

Business Card Front 9.5 pt

MetaPro Medium

8mm

ELCHIN SULTANOV GENERAL DIRECTOR

6.5 pt

MetaPro Normal

“HAYAT CLİNİC” LLC 35A Matbuat Avenue 3141 / AZ1100 - Baku, Azerbaĳan M. (+994 50) 050 252 0070

6.5 pt

MetaPro Normal

31 mm

Back

The only beauty I know is health. Heinrich Heine

Brand Guidelines

Corporate Identity

Letterhead

Brand Guidelines

Corporate Identity

Poster

check up medical laboratory “HAYAT CLİNİC” LL 35A Matbuat Avenue 3141 / AZ1100 - Baku, Azerbaĳan

www.hayatclinic.com

medical insurance “HAYAT CLİNİC” LL 35A Matbuat Avenue 3141 / AZ1100 - Baku, Azerbaĳan

General surgery/Orthopedy and traumatology/Otolaryngology Gynecology/Plastic surgery/Vascular surgery Urology/Cardiology/Endocrinology

health is happiness “HAYAT CLİNİC” LL 35A Matbuat Avenue 3141 / AZ1100 - Baku, Azerbaĳan

www.hayatclinic.com “HAYAT CLİNİC” LL 35A Matbuat Avenue 3141 / AZ1100 - Baku, Azerbaĳan

Brand Guidelines

Corporate Identity

www.hayatclinic.com

Poster

Brand Guidelines

Corporate Identity

Billboard

Brand Guidelines

Corporate Identity

Roll-up

Brand Guidelines

Corporate Identity

Social Media/facebook cover

Brand Guidelines

Corporate Identity

Folder

Brand Guidelines

Corporate Identity

Calendar

Brand Guidelines

Corporate Identity

Interior Signs

Cardiology Pr. Name Surname

Neurosurgery Pr. Name Surname

Cafetery

Brand Guidelines

Corporate Identity

Exterior Signs

Brand Guidelines

Corporate Identity

Service Car

Brand Guidelines

Corporate Identity

Exhibition promo-booth

www.hayatclinic.com

health is happiness health is happiness www.hayatclinic.com

Brand Guidelines

Corporate Identity

Direction Board

www.hayatclinic.com

Əsas Giriş Extrance

Qəza çıxışı Emergency

Reanimasiya Reanimation

Brand Guidelines

Corporate Identity

Power Point presentation

headline message presentation title here presentation theme contenc

image

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place for date:

Brand Guidelines

Corporate Identity

Coffe Cup

Brand Guidelines

Corporate Identity

Bag

Brand Guidelines

Corporate Identity

Pen & Marker

Brand Guidelines

Corporate Identity

CD/DVD Folder www.hayatclinic.com

CD/DVD

www.hayatclinic.com

“HAYAT CLİNİC” LL 35A Matbuat Avenue 3141 AZ1100 - Baku, Azerbaĳan

Brand Guidelines

Corporate Identity

Leaflet A4

Brand Guidelines

Corporate Identity

X-ray Folder

41 LL e 31 n İC” nu aĳa LİN Ave zerb A m T C at YA atbu ku, c.co A “H A M - Ba clini 35 1100 ayat AZ w.h ww

Brand Guidelines

Corporate Identity

THANK YOU