BRAND GUIDELINES www.sunsetstudio.com
2016
MADE BY PHUONG ANH
TABLE OF CONTENTS
LOGO OUTLINE 2 INCORRECT APPLYCATION 3 LOGO VARIATIONS 4 BRAND COLORS 6 TYPOGRAPHY 7 OUT DOOR 9 STATIONERY 10 LOGO ON SMART PHONE 12
LOGO OUTLINE
SUNSETSTUDIO
MINIMUM SIZE To ensure the clarity and legibility of the SUNSET STUDIO logo, a minimum reproduction size has been established. Our logo must not be reproduced at a size smaller than 18mm in height.
2
18mm
SUNSETSTUDIO
INCORRECT APPLYCATION WE WANT TO LOOK GOOD ALL THE TIME, SO TAKE TIME TO CONSIDER HOW TO APPLY OUR LOGO
DO NOT:
SUNSETSTUDIO
SUNSETSTUDIO 1.
2.
SUNSETSTUDIO
SUNSETSTUDIO 3.
4.
SUNSETSTUDIO 5.
SUNSETSTUDIO 6.
3
LOGO VARIATIONS
OUR LOGO IS VERY PRECIOUS TO US. WE TOOK OUR TIME DEVELOPING OUR BRAND SO PLEASE NICE TO IT. Our logo was developed to be modern and future- proof, updating our public persona and realising the design with new techniques. It is a distinctive mark and brand that seeks to present Our Company as a forward-thinking, professional organisation.
4
Standard Logo
Standard Logo on 90% black
Negative logo
Positive logo
5
ivory black #020202 C: 75% M: 68% Y: 67% K: 89% peach black #333333 C: 69% M: 63% Y: 62% K: 58% carmine #cb3743 C: 9% M: 93% Y: 76% K: 1% Color adds vibrancy and promotes name and brand recognition. SUNSET STUDIO color palette is pesonayl and approachable and conveys our brand's dynamism
BRAND COLORS 6
TYPOGRAPHY
primary font
LATO BOLD
ABCDEFGHIKLMNOPQRSTUVWYZ abcdefghiklmnopqrstuvwyz 123456789!@#$%^&*() secondary font
LATO LIGHT ABCDEFGHIKLMNOPQRSTUVWYZ abcdefghiklmnopqrstuvwyz 123456789!@#$%^&*()
7
OUT DOOR
9
STATIONERY
10
LOGO ON SMART PHONE
11
As an overall theme for the photographic style of our brand, we suggest that photography be medium contrast black and white, so as to strengthen a classic, emotive approach to supporting visuals. All photography used must be of high quality regardless of whether they are black and white or colour. Images need to be clean, crisp, in focus and contain subject matter relevant to our organisation.
12