{ CASUAL FRIDAY {
Written And Illustrated By Ya-Lun Lee
C A S U A L F R I D A Y
Written And Illustrated By Ya-Lun Lee
{ BIO { Ya-Lun Lee is a multifaceted industrial designer from Taiwan, whose work experience has been critical in helping him understand his passions. He is an idealist who believes that everything happens for a reason. For many years it has been his dream to journey west to embrace design while submerged in a western culture. By beginning his Masters of Industrial Design studies at Pratt Institute in Brooklyn, NY in the Fall of 2013 he took the first critical step in turning his fantasy into a reality.
{ DEDICATION { I dedicate this book to my parents and family whose full support allows me to pursue my dream of design in the United States. This book reflects the journey I am now following. Like my protagonist I understand where I started from and see my dreams more clearly now. I would like to thank Professor Tanya Van Cott, for designing this meaningful design problem and for opening my eyes to color concepts I never considered. I would also like to thank those who read this book. I hope you find inspiration to follow your own dreams. And, thank you, Cristina, for always having faith in me.
I N T R O
Mr. Lee is a hard-working business man. He complies with traffic laws and pays his taxes on time. He always arrives at the office thirty minutes earlier than anyone else.
M O N D A Y
Mr. Lee receives mountains of work when he comes to the office. He can hardly catch his breath! His world is colorless and grey.
.......
T U E S D A Y Mr. Lee is always so tired. He drinks so much coffee that he could bathe in it.
W E D N E S D A Y Mr. Lee usually works until the sky is dark. Even after everyone has left, he is stuck behind his laptop.
T H U R S D A Y Thursday night is another day that Mr. Lee works late. Feeling totally exhausted, he collapses on top of his laptop.
{
11:28_PM
}
Mr. Lee is still in his office lying on his laptop when he falls asleep. It is unusual that he sleeps so deeply. He has not had good, quality sleep for a long time. In a slumber he begins a strange dream.
{
11:56_PM
}
Mr. Lee finds himeself in a dark room. Suddenly, He sees a bright light. He walks toward the light curious about where it is coming from.
{
12:27_AM
}
Mr. Lee enters Goethe’s Forest. He sees light coming from deep in the forest, and as the light passes through a huge pyramid it spreads out into colorful light beams. He has never seen anything like this!
COLOR RESEARCH
{
01:12_AM
}
After Mr. Lee passes through Goethe’s Forest, he finds a bluish field and walks across it.
COLLAGE 1
{
01:35_AM
}
Mr. Lee sees gilded stairs. Curious about what is at the top, he climbs the stairs to find out.
COLLAGE 2
{
02:06_AM
}
Reaching the top, Mr. Lee finds himself standing at the peak of a mountaintop. Instead of turning back, the only way out is to pass over a suspension bridge.
... Ahhh!
MIDDLE MIXTURE
{
02:38_AM
}
Ahhhhhhhh!
Mr. Lee falls from the bridge! Because the mountains are so huge, he falls through the air for almost twenty minutes.
TRANSPARENCY
{
02:58_AM
}
Fortunately, Mr. Lee falls safely into a river where the rocks have different colors and shapes. The force of the river pulls him along. He seems to enjoy it.
COLOR CHORDS
{
03:42_AM
}
Mr. Lee and the river suddenly empty out into an ocean. Looking around he notices the colors of the rocks have changed because their surrounding color has changed.
SIMULTANEOUS CONTRAST
{
04:11_AM
}
Wow...
Diving under the water, Mr. Lee sees a beautiful, greenish-blue whale with its baby swimming beside it. He notices that scale seems to affect color. The smaller baby looks darker than its mother.
SCALE - HOW IT AFFECTS COLOR
{
05:09_AM
}
Almost out of oxygen, Mr. Lee desperately swims back to the surface.
{
05:26_AM
}
Taking a deep breath, Mr. Lee opens his eyes suddenly. Looking up from his desk and remembering his colorful dream, he begins to see color around him.
Mr. Lee goes back to his Changing his clothes for day ahead, He picks up a of blue jeans instead of business suit.
house. the new cozy pair his usual
They fill his world with excitement and ease him into enjoying his new, colorful world.
{
CASUAL FRIDAY
{
By Ya-Lun Lee
Pratt Institute, Masters of Industrial Design Program Color Workshop I, Professor Tanya Van Cott, AIA
All rights reserved.