YA CHING LEE 2010
2013
李雅靖 / yaya lee 1989.1.26出生 台北人 亞洲大學 / 第一屆創意商品設計系 畢業 大可意念傳達設計 DUCK Image / 產品設計師 台灣創意設計中心 / 石中劍人才培育 2011臺北世界設計大會 / 設計領航員
經歷 Experience： 2013 台灣工藝研究發展中心/竹藝創新設計人才培訓 歐洲研習＆自助一個月 台創法式品牌研習 文化部台灣創意新秀前進法國布瓦布榭設計工作坊 台創感質設計論壇 泳度日月潭 2012 大可意念傳達設計公司 DUCK Image /產品設計師（2012.3至2013.9） 石中劍課程專案 / 3M清潔產品設計 豐原市政府.果猜批發市場 公共建設/牌柱設計改造計劃 TWD CONGRESS 臺北世界設計論壇 Asia University 48hours Design workshop Local Work Global Tuch:興城街打鐵創意workshop( HAN Gllery） SS小燕之夜節目 / 不倒翁體重計訪談 泳度日月潭 2011 深圳長榮興實業有限公司/ 品牌設計 茶具組、熏香組設計 IDA CONGRESS臺北世界設計大會 台灣創意設計中心＆貿易協會/世界設計大展 vvip 賓導覽人員（2011.7至2011.9 約聘）
競賽經歷 Award： 2013
展覽、策劃 Exhibition & Plan : 2013
文化部文創加值達人競賽 優選
文化部創意加值達人競賽/成果發表
宜蘭椅設計競賽
台灣設計師周 / Taiwan Designers’Week
2012 瑞士日內瓦國際發明展 金獎 故宮商品設計競賽 2011
台灣工藝研究發展中心/ 竹藝人才卓越創作展 2012 勤美術館CMP Black Museum of Arts ( 勤美璞真文化藝術基金會)
韓國國際發展 金獎
當鴨子遇上麋鹿 耶誕裝置展
ITEX國際發明展 金獎
Asia University 48hours Design workshop /
2010 IF Concept Design 入圍 2009
成果展示 2011 台北世界設計大展-松煙文創園區 收考倦
韓國首爾國際發明展 金獎
新一代設計展 / Young Designer’Exhibition
教育部「古物新鮮藏」社教館所內容創意設計競賽 佳作
勤美術館CMP Black Museum of Arts
湖山水庫文化創意商品競賽 創意獎
亞洲大學＿商品設計畢業展
2008 「台中市政府台中公園日月湖小船創意比賽」 佳作 霧峰鄉陸橋變裝創意設計比賽 霧之穗 金獎 霧峰林家花園「文化關懷創作」立體紙品設計類 佳作
竹
Craft of Bamboo
國立台灣工藝研究發展中心 102 年竹工藝創意設計人才培育計劃 四個月、每週六、119 小時研習課程
ĺ?ƒ
light of Bamboo
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追溯於源頭： 竹子是由自然元素所建構而成：陽光、空氣、水。 組合成原生自然材料，將這三元素以三片彎曲竹片作表現，傳達 出缺一不可的意象，透過三角元素不但以現代簡約風格裝飾屋 內，亦能傳達竹子深層本質意涵。 Seeking for the source. Bamboo is a natural material constructed by: Sunlight, air, water. Combined into native natural materials. Curved bamboo representatives of these three elements. Convey the Indispensable imagery. Not only to decorate the house with a modern minimalist triangular style. Bamboo can also convey the essence of deep meaning.
Material Skill Size
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Bamboo / Flake / Matel / Bulb Bending / Fit 450 x 450 x 100 mm
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é–“
Between
light of Bamboo Point Line Surface
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竹的點、線、面組合成間的透光燈飾。 由下而上點狀環料呈斜面的韻律，側邊由竹籤線條相聚而成從間隙中散發柔 和光芒，呈現線條優雅的詮釋。 Point, Line, Surface of bamboo. Combined into the lighting "Between". Bottom-dotted rhythm ring showing slope. Circulated by the side lines of the gap bamboo soft light. Showing the best comment of elegance.
Material Skill Size
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Bamboo Paul Green / bamboo line Cut bamboo tube / bore a hole 550x 10 mm
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壺 11
Teapot of Bamboo
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台灣人普遍第一想到竹子必會想到竹筒飯。 希望透過竹子本身材料的特徵，有蓄水、保存的功能延續在 生活中，透過竹壺系列讓生活亦可以享受美學滋潤。 Taiwanese first impression of bamboo is the rice in a bamboo tube. I used the features of bamboo that storage preserved functions in our life. Through Bamboo Pot make life can also enjoy the aesthetics of moisture.
Material Skill Size
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Bamboo Paul Green / Laminated bamboo / Matel Cut bamboo tube / Bonding 150x 100 x 250 mm
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竹
craft of Bamboo
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Bamboo Weaving The use of traditional crafts, bamboo weaving for fashion design.
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Bamboo Weaving Learning craft of Bamboo Weaving process.
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竹
craft of Bamboo
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Combination of bamboo and metal, sense of fashion design.
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Combination of bamboo and metal, sense of fashion design. 完美的曲度，竹片交錯出竹節氣息意象，將傳統竹工藝的美予 以時尚表現結合。竹子材料的紋路帶有溫潤、柔雅意象。 Perfect curvature, Bamboo staggered out of bamboo joint image. The beauty of traditional bamboo craft to be stylish performance. With a mild and moist texture and elegant imagery of bamboo material.
Material Skill Size
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bamboo flake、metal、copper、brass bending 、 jewelry 7x7x3cm
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Bracelet of Bamboo
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水墨意象系列包款
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Research Material / Shape / Series / Leather
Target
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目標
在包包市場中加入東方文化元素包款設計。
目標對象
20~40對生活有品味的族群。
產品利益點
獨有文化特色，加入東方符碼，以材質和視覺呈現。
消費者承諾
品味獨特的新東方美學。
品牌調性
現代東方、材質運用。
水墨包系列
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太師椅包 / Fauteuil bage 將東方元素轉譯於包款設計中，透過材料元素的搭配讓包款 具獨特造型及設計。 Using oriental elements in to the package design. Through the material elements with a unique style package form and design.
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This bag can be worn on shoulder or cross body. And the most women can take this kind of bag go to shopping. It is very convenient.
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This bag can be dressed up the cell phone. Almost people can take this kind of bag go to shopping. It is very convenient
After shopping you have to pay out money. Heretofore, you will find the wallet in your big bag. You may be need find your wallet in a short time.
After paying out money, you have to pick up all the goods. On this moment, you may be need a big bag to dress up all the goods.
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建築包二代 透過現有結構思維去進化產品的功能及實用性，將原先第一代的建築包特殊材料 製成技術：PU-moding。延伸設計賦予建築包系列化。 To improve the function and practicality, through the existing products. The first generation of the original X-BAG special materials technology: PU-moding. Extension the design, giving X-BAG serialization.
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Practical Function
Temperature sensing Special From
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Image Board / Ballet 將芭蕾優美的律動與姿態劃入形體意象，透過瓶身 上蓋圈形也作為攜帶功能使用。 The ballet beautiful rhythm and postures as body image, Hoop as a portable bottle superstructure functions.
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Image Board / Owl 將造型結合仿生設計，抓住其一特徵劃入產品外觀造型 中，透過旋轉高低差錯位讓喝水便以飲用。 Use of bionic design. Use one feature included in the product appearance. Rotation stopper so that water will drop to drink.
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Turtle chair 火車穿過宜蘭，窗外的景色是無邊的海洋，遠方有座象徵性的小島，它告知我進 到宜蘭這充滿人文風情的城鎮。龜山島 - 將意象透過線條的方式帶出輕盈感，外 框的藍色 PLA 環保塑料搭配象徵護育海洋，椅面配上木材呈現出複合材質的搭配， 讓此張椅子結合當代設計。 Trains run through Yilan. Scenery outside the window is boundless ocean, There have a symbolic island,it informed me into Ilan town full of culture and customs. Gueishan Island(Turtle Island) -I use lines to express a sense of lightness. Green plastic(PLA) frame blue symbolizing fertility nurse ocean, The seat and wood composite materials. Let this chair like a contemporary design.
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Stand weight scales
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不倒翁體重計 / Stand weight scales 考量居家空間有限與美學，提供一個創新使用的體重計。新的設計概念，將體重計結合不倒翁，保持直 立式的收納，在使用時只需用腳搬動一下，測量完即可回復站立儲藏，不需再做多餘的收納，使產品更 貼近日常生活的需求。 People often place the weight scales under the bed or cabinet, make it uneasy during usages like picking it up. The new weight scale concept is to combine roly-poly concept into the design, that way it can be standing during storage anytime anywhere. You may press it down with foot pawn for use. When the weights are lifted, it will immediately recover to standing up position, waiting for the next usage.
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回歸山水 回歸 一種對自然的崇敬苑裡山水米秉持著一股對大地的熱愛的傻勁，努力的耕種出最好的米，農夫們無私的 奉獻出他們的愛，用心的汗珠灌溉這些像孩子們般的稻穗，他們茁壯收割，每一階段都是農夫們辛苦的 成就感，每一階段對稻米的處理都是非常謹慎，所以苑裡才能產出這樣的好米。山水米的包裝取名為回 歸山水，我們要求的是對自然對苑裡對辛勤的農夫，是一種交代人們取之於自然，我們要回歸土地，回 歸山水。 我們使用稻草做為我們包裝的主要材質，我們運用自然拆解包裝，之後包裝自然可以在土地撒 下，讓我們回歸於大地。 Return to Nature Return A way to honor the nature Yuanli rice is famous for its quality due to the hard work and the attitude to the nature. The farmers give their loves to the grain and treat them like their own children. Moreover, they are very cautious in every process that is the main reason why the Yuanli can grow the best rice. Design concept The name of the rice package is called “Return to Nature”, the idea is to teach people to be grateful to the nature. Everything is from nature, we get and we return. Instruction Using the straw as the main package material without wasting any resource. Straw usually don’t serve much purpose, we give it a new function that will not convenient and fashionable but also by using it, we return the nature.
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茗鼎 以歷史博物館的青銅器造型和圖騰為設計出發點，鼎本身就有盛裝 的功能運用在濾茶器，上下可分離，並且皆有用途，當茶泡好時， 把濾茶器放置鼎的底座，讓鼎盛裝茶葉剩餘的水滴，這樣一來達到 裝飾和實用性兼顧的功能。 Use bronze and totem of history museum as a starting point for this design, Tripod cauldrons costumes function used in tea strainer, Separation can be up and down,and Individually purposes When the tea is ok, takeing the tea strainer to the tripod cauldrons‘ base, Let tripod cauldrons remaining water droplets peak loading tea, So it can achieve both decorative and practical functions.
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花器 / Vase 獨存本質，幽玄雅淡 本 ‧ 質，使人們脫離具體的形象進行創新活動， 是為了從現代生活找尋 原始的樣貌，是一種過去與現在的交織簡單的線條，跳脫出繁忙的生活找 到寧靜，原木則表現出優雅而細膩的質，另人有愉悅的美感。 Nature that people from specific image innovation activities. In order to find the original appearance from modern life. It is an interweaving of past and present simple lines, jump out of their busy lives to find a quiet. Wood showed a elegant and delicate texture. You can feel it has had the pleasure of beauty.
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Brand & Product Design in Shenzhen Theme FUTURE Glamour teapot series including five products design. According to designer style .
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Graphic & Package Design
XIE XIE Taiwan tea package design
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Pattern design
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Package design
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高慶泉醬油品牌設計 / Brand design
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產品品項
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重塑品牌價值
1. 品牌故事性 / 品牌差異化/ 品牌認同感/ 設計力導入 2. 市場重新定位-->價格定位-->通路類別建構 3. 目前客群分類 / 行銷模式-/ 國際得獎 A.商業 B. 家用 C. 出口 / 外銷市場/ 藉由得獎建立口碑 4. 公司轉型歷程 (股份有限公司)- 故事建立 5. 品牌塑造 包裝差異性/瓶罐獨特性 -> 自然? 有機? 人文? 環保? 優惠? 健康? 6. 標竿企業/ 競爭對手 目標確定 7. 未來期望- A. 禮盒包裝 (短期) - 季節性禮品 / 節慶禮盒 / 衍生性週邊商品 B. 形象營造 (長期) - 生產體驗 / 形象概念店 / 整合行銷
業主故事 感人之處 /期望給 顧客感受
風格建立
品牌建立 /故事性 自動化製趜機/ 製造差異/生產 差異/材質/手作
健康/自然 /有機 地域關係： • 台中 (中華路&太平市場) • 南投廠區
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Brand story
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Graphic Design /
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視覺系列
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Package Design
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青少年族群
現代家庭生活
輕鬆
精緻
易取
享受
無負擔
時尚
族群市場：
族群市場：
火鍋、烤肉團聚
家庭人數少量化
背包客、環島、露營
開火少，要吃好
外食
外食
Package Design
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Package Design Series
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Name card & Tag Design
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Taichung city paper bag Design
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PANTONE 603
PANTONE 621
Taichung city paper bag Design
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PANTONE 520
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Landscape Design in Fengyuan , Taichung
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Compare design Before & After
Research city image
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Exhibitio & Plan
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panton process Black U panton 7511 U panton 467 U panton Cool Gray 6U
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Pencil
is an essential tool while studying; people use it for practice and doing the exams. This product extends the length of eraser part, reflecting that, the failure we made can make us closer to success. This design encourages people to try more possibilities.
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Failure teaches success.
Failure teaches success.
Failure teaches success.
Failure teaches success.
Failure teaches success. Failure teaches success. Failure teaches success.
building prototypes
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FailureFailure Failure FailureFailure Failure
(normal pencil) Failure
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吐司海綿 / Toast Sponge
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Material feature - Wood Pulp
Toast Sponge - after wiping the dirt, the dirt will attach on the product which looks like applying jam on the toast. High absorbency, functional and playful.
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-a . Food - Toast
-b . Wood Pulp material
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the dirt just like the jam of toast.
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/ Toast Sponge & package design
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/ LIFE DESIGN / 6th / SKIN
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2012 Merry Christmas Exhibition : Santa gift design studio
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Exhibition CIS
Graphic Design
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Gift Design
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Product Design
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3D Space Design
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The exhibition have about 30,000 peoples in a month. DUCK team prepare a special gift who was so luck person can get this on christmas eve .
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https://www.youtube.com/watch?v=boQ_AwA4SDI 我們團隊到補習班 , 回收廢棄的考卷和參考書 , 經過碎紙處理 , 重新再造。將這 些廢紙 , 以全新的詮釋 , 製作成童玩──我們最熟悉的小木馬。在木馬身上 , 清 晰可見參考書上的公式與問題 , 也暗示著 , 我們的童年 , 其實是在無止盡的考試 中 , 搖搖晃晃、慢慢度過。 We visited the cram school, collecting a huge number of used test papers and academic books, and then we reproduced these materials by the method of shredding and gluing. After the process, we present a new toy, a cockhorse familiar to all of us, with a different perspective and explanation. On the surface of the cockhorse, you may see questions and formula clearly, which imply that our childhood has been stressed with endless tests and exams. Therefore, we named the exhibition project “Pager Age”.
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Workshop
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台創法式品牌的設計魔力 vol.3 A week in Paris
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Visit museum in Paris
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Visit store along street
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Research material
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VIA Chairman mention CASA Bamboo light
Visit design studio
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My Brand Design Process
Bamboo / 竹的感受 實驗、藝術、設計
經典的
律動的
文化的
環保的
自然的
張力的
東方的
原生的
輕盈的
中空的
優美的
實驗的
編織的
多變的
溫潤的
工藝的
親和的
正直的
彈性的
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文化部台灣創意新秀前進法國布瓦布榭設計工作坊 / Summer Workshops at Boisbuchet
Boisbuchet workshop Design For Humans com Marcelo Rosenbaum
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Teacher Introduction
講師：Marcelo Rosenbaum • 巴西最多產的設計師之一 •
從事設計超過20年
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作品深受巴西文化價值的薰陶
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持續地推動弱勢社區的改造計畫
以人為本：群聚創作透過溝通、相處所產生自然的情感交流。
Environment Introduction
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Dress up party
Introduce oneself
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Design Process
http://vimeo.com/71498820 This workshops is about a design which re-establishes the history and tradition of each individual in the making of an object. It is about a design that considers humanity as a collective and puts more emphasis on the people who produce, buy, use and re-cycle. We are designing with a consciousness that connects people, establishes relationships, and transforms the world.
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Design Process
I sew a lot of pockets . It's mean full of memories of many options in life. Through the some choice and let me be more established design. Cherish these experiences.
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Shared process experience in design for human class. We can work together as a family to get along in a short time.
ya.ching78@gmail.com