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The Idea
CSH The Idea
Arts & Architecture was the beginning of the Case Study House Program thanks to John Entenza. The magazine Arts & Architecture (1929–1967) was an American design, architecture, landscape, and arts magazine. John Entenza, publisher and editor of the magazine had his own views and leadership which enabled to
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« puT calIfOrnIa On The culTural map »,
creating a lasting impact on the cultural history of Los Angeles, Southern California, the West Coast, and the United States in the development of American modernism. The Case Study House was a part of it and was sponsored by the magazine.
