http://www.blog.affiliatevote.com/7-landing-page-flaws-kill-conversions-fix/
http://www.blog.affiliatevote.com/7-landing-page-flaws-kill-conversions-fix/
64% of marketers say that landing pages are the most effective way to test value proposition. 68% of B2B businesses use landing pages to garner a new sales lead for further conversion. 48% of marketers build a new landing page for each marketing campaign.
http://www.blog.affiliatevote.com/7-landing-page-flaws-kill-conversions-fix/
Big turn off for visitors to a site is having to enter in too much information. The visitor would rather leave the site than enter the information requested. Fix the following: ◦ Only obtain information that is relevant and needed for the fill in forms. ◦ Make the forms easy to find and easy to fill-in.
http://www.blog.affiliatevote.com/7-landing-page-flaws-kill-conversions-fix/
48% of landing pages contain multiple offers. This confuses customers and confused customers = lower conversion. Landing pages with multiple offers get 266% fewer leads than single offer pages. Fix the following: ◦ Keep it simple for visitors. Have one offer only. ◦ Make the call to action easy to find, understand and complete.
http://www.blog.affiliatevote.com/7-landing-page-flaws-kill-conversions-fix/
Too much text on page is confusing. The consumer might not understand what is being offered. If the consumer cannot determine the point of the page they will leave. Approximately 5 seconds to capture the attention of the visitor. Fix the following: ◦ Utilize bullet points. ◦ Use BOLD to set off text and draw the eye. ◦ Highlight most important points of product/services.
http://www.blog.affiliatevote.com/7-landing-page-flaws-kill-conversions-fix/
Only 77% of marketers who test are testing their headlines. The headlines should not be generic or boring. There should be a headlines to greet the visitor and let them know the point of the page. Fix the following:
◦ Make sure that headline reflects the contest of the page. ◦ The headline should be specific. ◦ The headlines should be long enough to convey the message but not so long that the visitor clicks off the page.
http://www.blog.affiliatevote.com/7-landing-page-flaws-kill-conversions-fix/
40% of consumers abandon a website that takes more than 3 second to load. 79% of shoppers who are dissatisfied with website performance are less likely to buy from that same site again. If an e-commerce site is making $100,000 per day, a 1 second page delay could potentially cost you $2.5 million in lost sales every year. Fix the following:
◦ Cut the clutter! Get rid of unnecessary text and graphics. ◦ Test page load on different devices.
http://www.blog.affiliatevote.com/7-landing-page-flaws-kill-conversions-fix/
Companies with 40+ landing pages get 12 time more leads than those with 5 or less. Testing radically different landing pages against each other yielded a conversion increases for marian university. Dell, now with well over 1,000 landing pages, has been conversion increases as high as 300% when testing landing pages against web pages. Fix the following: ◦ Test a few landing pages and track their results, anything that is not increasing the conversion rate should be changed. ◦ It is important to test market ideas, page layout, and wording to determine what changes will get the conversion. ◦ Have several versions of landing pages available and see which pages are getting the most click-throughs. ◦ Never stop testing and tweaking.
http://www.blog.affiliatevote.com/7-landing-page-flaws-kill-conversions-fix/
Generic endorsements. Blue fountain media increased sales 42% by adding VeriSign symbol to their site. 68% of consumers trust reviews more when they see both good and bad scores. People are more likely to trust a precise number over a rounded number because it implied more accuracy. Fix the following: ◦ ◦ ◦ ◦
Add honest testimonials. Display a trust badge. Don’t overstate results or products. Make sure terms and condition are in layman’s terms.
http://www.blog.affiliatevote.com/7-landing-page-flaws-kill-conversions-fix/
http://www.blog.affiliatevote.com/7-landing-page-flaws-kill-conversions-fix/