hi— it’s SELECTED WORKS YAHOSCA QUEZADA
Jah-o
Copyright Š 2020 Yahosca Quezada All rights reserved. No part of this portfolio book may be used or reproduced in any manner without written permission of the copyright owner. For more information, contact: yahoscaquezada@gmail.com First printed edition May 2020 in San Francisco, CA. Book design by Yahosca Quezada www.yahoscaquezada.com
hi— it’s
Selected Works Yahosca Quezada
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Jah-o
SELECTED WORKS YAHOSCA QUEZADA
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Selected Works Yahosca Quezada table of content
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table of contents personality types 8–23 travel planner 24–35 rethink waste 36–49 latin quest 50–69 travelmate 70–85 fresh choice 86–109
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01. 02. 03. 04. 05. 06.
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TELL ME WHAT YOU YOU WHO YOU ARE!
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DRINK, AND I’LL TELL
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personality types
course_ experimental t ypogr aphy semester_ fall 2019
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instructor_ stan zienk a
personality types
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objective_ Mental and physical research, and image gathering of things and people I saw, heard, touched and smelled in my daily routine and environment throughout the fall semester of 2019.
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solution_ A 32-page book filled with my writing, layout designs and photographs. The journal documents the lifestyle and personality type of random people, watched at random bars and restaurants, based on their drink of choice.
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SIT BACK AND RELAX!
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OF YOUR TRAVELS.
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LET THIS APP TAKE CARE
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travel planner
course_ digital design studio semester_ fall 2019
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instructor_ bob slote
travel planner
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objective_ To design a fun and unique mobile app based on personal interests. The purpose of this project is to help students better understand and apply UX/UI principles.
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solution_ A Mobile app that synchronizes every booking made with other apps and websites into a master travel itinerary. The goal is to help travelers to quickly access and keep track of all the details of their trips in just a few taps.
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persona _ Photographer social class _ Middle Class occupation
_ Unlimited data plan location _ Munich, Germany interests _ Culture, Nightlife, Food Sighteeing wifi connectivity
Allison, 28
“I’m a travel enthusiast. I love to experience things and places that are completely unknown to me. When I’m abroad, I’m always on the go from one place to the other. Although, I have to admit that keeping track of my flight reservations, hotel itineraries or train tickets has become very tedious lately!” personalit y
Allison travels two to four times a year to live
Introvert
authentic experiences and to learn about other cultures. She likes to plan her travels ahead of time, and usually prefers to stick to an itinerary. She’s currently visiting Europe for three weeks,
Passive
and plans to visit 5 acities during her stay.
Thinking
goals
Analytical
Extrovert Active
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bio
Feeling Creative
» Cross another continent off her list. » Have dinner in the most authentic restaurants » Take awesome photos for portfolio.
pain points
» Difficulty accessing and keeping track of all the details and information of her Eurotrip.
motivations
Journey
Destination
Planning
Improvising
Safety
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of each city.
Adventure
» Safety when traveling from country to country. » Lack of personalization of travel Apps.
Socialize
Explore 29
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TOGETHER!
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ABOUT RECYCLING
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project
LET’S LEARN
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rethink waste
course_ visual liter acy semester_ fall 2018
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instructor_ hunter wimmer
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solution_ Creative brief, and annotated visual system that served as a guideline to design and deliver a booklet, an app and a series of posters to promote an event organized by Rethink Waste. The idea is to educate people in the local community about the proper ways to recycle.
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objective_ To develop a visual communication solution to a communication problem found on the streets. To transform the message from ordinary to extraordinary. And design a visual solution that works together as a cohesive system.
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project
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A GASTRONOMIC
LATIN AMERICA!
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JOURNEY TO
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latin quest
course_ t ype systems semester_ spring 2019
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instructor_ ariel grey
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objective_ The idea is to explore food as an art and to experiment with typography, color, photography and illustration. And to create a story and mood about the food presented in the cookbook.
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solution_ A collector’s edition conceptual book. Inspired by non-traditional, yet popular, food and drink from each region of Latin America. The idea is to help travelers to get familiar with Latin America before their travel by introducing not only the food but also the cultural and social aspects of each region, to create personal connections and promote social interactions.
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CONNECT WITH
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TO TRAVEL THE WORLD!
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LIKE-MINDED PEOPLE
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travelmate
course_ user experience design semester_ spring 2018
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instructor_ amber xu
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travelmate
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objective_ Conceptualize, prototype, and design a mobile app to solve a problem for a target audience that you relate to. The purpose of this project is to help students understand and apply the user experience design. solution_ A mobile app designed to help travelers connect with other like-minded travelers. This social network allows users to post experiences, chat with other members, plan trips together, and/or find things to do abroad.
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NOURISH THE BEST YOU!
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FRESH CHOICE:
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course_ nature of identit y semester_ spring 2020
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instructor_ sandr a isl a
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objective_ To understand identity and branding. And to research and analyze what defines the personality, identity and substance of a business through the creation and execution of brand and identity programs. solution_ A new visual strategy, brand standards guidelines and brand extensions for the brand Fresh Choice; former chain of buffet-style restaurants.
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Selected Works Yahosca Quezada colophon
acknowledgments It has been a long road of many late nights and long mornings, but I finally made it to this point.
FAMILY_
Thanks to my all my Instructors for encouraging me to do better, and pushing my potential to the limits.
Dad_German Quezada
Special thanks to my dear family and my closest friends, for always being there throughout this journey. I could not have accomplished any of this without your love and support. I will always remember each of you as I continue to explore new goals, and work toward new achievements.
Mom_Mercedes Torres My siblings, niece, nephews and siblings-in-law. FRIENDS_ All of my closest friends and co-workers.
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colophon TYPOGRAPHY_
IMAGERY_
Proxima Nova
Yahosca Quezada
The body copy in this book was set in Proxima Nova Regular. This font was designed by Mark Simonson, and released in 2005.
pexels.com
Balboa
EQUIPMENT_ Software_Adobe CC Binding_The Key Oakland, CA
For design and decorative purpose, all of the main titles in this book were set in Balboa Light. This typeface was designed by Jim Parkinson, and released in 2014.
CONTACT_
DISCLOSURE_
Designer_Yahosca Quezada
The content in this book was designed for educational purposes. No part of this portfolio or any other part in all of these projects was meant for commercial purposes.
Website_yahoscaquezada.com
Hardware_Macbook Pro
Instructor_Mary Scott School_Academy of Art
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